CLIA and All Nippon Airways announce partnership

Cruise Lines International Association UK and Ireland (CLIA) has confirmed an events partnership with All Nippon Airways (ANA). ANA will be a sponsor at both the CLIA Destination Showcase, taking place from October 6-8 in Porto, and the annual Cruise Forum, which will be held on December 19.

As part of the Showcase, ANA will have a networking stand at a cruise trade fair, while their branding will be included in the event collateral, shown on-screen during conference sessions, and displayed across associated marketing material and online platforms.

Showcase delegates will be hosted on Norwegian Prima, with additional luxury and river ship visit options available. The trade fair, with all sponsors, will be held in the cruise terminal at the host port, Porto Leixoes in Matosinhos. A welcome dinner and the opportunity to join a choice of excursions in and around Porto will also be available.

ANA will also host a networking table at CLIA Cruise Forum and have similar branding prominence. The forum is a major event in the travel calendar, offering a one-day conference and 1-2-1 networking opportunities for senior travel agents, agency managers, owners, and media.

ANA delegates will join both events, and the brand will gain further exposure via marketing communications and a dedicated page for partners on CLIA's website.

Julie Murphy, Country Sales Manager, UK and Ireland, from ANA said: “We are delighted to sponsor the CLIA Destination Showcase and the Cruise Forum. Japan is now fully reopened and we are seeing a strong recovery in visitors from overseas. Whilst relatively new to the cruise business, we would like to learn from the members, nurture the partnership and grow the business together with our trade partners. We look forward to meeting attendees at forthcoming CLIA events."

Andy Harmer, CLIA UK & Ireland managing director, said: “As travel continues to thrive across the globe, we are thrilled to have the support of ANA as a fly-cruise partner. Japan is a hugely popular cruise hub, enjoyed by millions of travellers every year, and we look forward to working with ANA to further enhance their brand across the UK and Ireland market.”

ANA, Japan’s largest 5-star airline, flies to over 45 destinations across the country, connecting travellers from Europe to Tokyo and beyond. ANA has been a member of Star Alliance since 1999 and has joint venture partnerships with United Airlines, Lufthansa German Airlines, Swiss International Air Lines, and Austrian Airlines.