Cruise is Sailing to a Better Future
Cruise lines are leading the way toward a more sustainable future, investing in innovative technologies building the future of sustainable cruise travel in their ships today - with new engines that offer fuel flexibility and the ability to run on new, more sustainable energy sources as they become available at scale.
Cruise Lines International Association (CLIA) unites the global cruise community, including prestigious ocean, river, and specialty lines, maritime leaders, ports, destinations, shipyards, and the largest network of cruise travel professionals.
Fleet
310 Cruise Ships
The total number of ships in the 2025 CLIA cruise lines member global fleets.
Environmental
16% Emissions Reduction
On average there was a reduction in CO2 emissions per cruise ship since 2018 by ships in Europe.
Sustainability
267 Freshwater Producing Ships
State-of-the-art systems enable cruise lines to produce up to 90% of water on board rather than draw from areas where resources are limited
Economics
$168.6 Billion Economic Impact
In 2023, the cruise industry generated $168.6 billion in total economic impact globally, a 9% increase over 2019
Global Markets
With 34.6 million passengers cruising to all 7 continents, the global cruise industry is supported by diverse source markets, growing regional demand, and expanding infrastructure, contributing to its resilience and long-term growth potential.
61%
Percentage of global capacity are fitted to operate on Onshore Power Supply (OPS)
100%
Percentage of waste some ships can repurpose by transferring surplus heat from machinery to heat water for showers and pools and significantly reduce food waste by using bio-digesters
60%
Percentage of ships able to produce water equivalent to their total water consumption needs
15%
Percentage of cruise ships entering service in the next five years will be equipped with battery storage to allow for hybrid power generation once available
Membership
Cruise Lines International Association (CLIA) provides a unified voice for the global cruise community, which includes the world’s most prestigious ocean, river, and specialty cruise lines; an expansive group of maritime leaders who provide technical expertise, products and services to the cruise sector; leading ports, destinations, shipyards; and the largest network of travel professionals who specialize in cruise travel.
CLIA unites the global cruise industry by providing a strong collective voice for cruise lines, valuable connections and insights for Executive Partners, and training, resources, and support for the travel trade community.
59
Cruise Lines
CLIA provides a unified voice for the world’s most prestigious ocean, river, and specialty cruise lines that operate around the world.
350+
Executive Partners
CLIA provides organizations industry exposure, market insights, community affiliation, education, and networking to unite the cruise industry
70,000+
Travel Trade
CLIA provides the official industry training and certification, unique resources, and inspiring events to support the travel agent community.
Welsh First Minister celebrates contribution of cruise tourism to Wales during ship visit in Holyhead
The Welsh First Minister, Rhun ap Iorwerth, has hailed cruise tourism as a key driver of the Welsh visitor economy during his first official engagement with the sector since taking office, signalling continued government support for cruise in Wales.On Friday, the First Minister joined Cruise Lines International Association (CLIA) and other industry representatives onboard Regent Seven Seas Cruises’ Seven Seas Grandeur in Holyhead, less than two months after taking office.Cruise is a significant contributor to the Welsh economy, with 10% of its international visitors arriving by cruise. Wales has been a successful example of Government working collectively with industry through the Cruise Wales partnership, working to attract cruise tourism and bring the associated benefits to local communities.During the visit, the First Minister met with ship officers and crew, visited the bridge, and participated in a roundtable discussion on growing and spreading the benefits that cruise brings to Wales. Discussions focused on strengthening Wales' position as a leading cruise destination, supporting local businesses and communities, and advancing the industry's pathway towards net zero emissions by 2050.The visit came halfway through this year’s Welsh cruise season, during which around 100 cruise ships visit the country, making a substantial economic contribution whilst also supporting jobs in maritime and tourism services. Holyhead and Fishguard are among the most popular cruise destinations across the British Isles, with Newport, Swansea, Cardiff and Milford Haven also welcoming ships.Rhun ap Iorwerth, First Minister of Wales, said: “Cruise is one of the fastest growing sectors of tourism, with six ports in Wales by now. I was delighted to meet with partners from across the sector to discuss the continued development of Wales as a major cruise destination, so we can work together to welcome even more tourists to Wales.“Wales will welcome over 100,000 cruise passengers and crew members this year. Today’s conversation will help drive forward growth in the cruise market, so that more people across Wales can benefit.”Andy Harmer OBE, Managing Director, CLIA UK & Ireland, said: “The First Minister's support sends a strong signal that Wales sees cruise as an important part of its visitor economy. Wales is an incredibly popular destination for cruise guests from across the world. From this, our industry makes a substantial contribution to the Welsh economy, whilst helping to put its port communities and cities on the global tourism map.“There is an excellent opportunity to grow this contribution in the comingyears. By continuing the close partnership between government, ports and industry, Wales is well placed to attract further sustainable growth in the years ahead.” Wesley D’Silva, President of Regent Seven Seas Cruises, said: “We truly appreciate the support of our local partners, and the officers and crew of Seven Seas Grandeur were delighted to host the Welsh First Minister in Holyhead. We are excited to continue playing our part in contributing to the Welsh economy by providing luxury travellers from around the world with the opportunity to enjoy the region’s exceptional experiences.”Sarah West, Managing Director, Port of Holyhead, said: “We are proud to support the continued growth of cruise tourism in Wales through the Ports of Holyhead and Fishguard, welcoming thousands of visitors each year to experience everything these communities have to offer. Every cruise call creates opportunities for local businesses, helping to generate economic activity and support jobs."At Stena Line Ports, we are committed to working closely with government, local authorities, CLIA, cruise lines and other tourism partners to ensure Wales remains an attractive and sustainable cruise destination. By investing in our port infrastructure and providing a high-quality experience for cruise operators and their guests, we can help deliver lasting benefits for local communities while showcasing Wales to visitors from around the world.” 08 July, 2026
CLIA celebrates latest river and expedition 'Cruise Champions'
Over 60 agents who successfully completed a seven-month CLIA training programme have been officially recognised as river or expedition ‘Cruise Champions’The agents received their certification at a graduation ceremony in Birmingham.The programmes, now in their second year, are aimed at agents who are new or have limited experience of the river or expedition sectors. Training includes a mix of classroom learning, monthly webinars, assessments and digital catch-ups.The content was rolled out alongside CLIA member operators and covered topics including destinations, product awareness and sales techniques.Andy Harmer, CLIA UK & Ireland managing director, said: "Manycongratulationsto all our Cruise Champions. These programmes have helped them build specialist expertise in two of the fastest-growing cruise sectors and the graduates should be very proud of what they have accomplished."Throughout the courses, agents have shared real-life experiences, customer success stories and practical insights, helping to create a genuinely collaborative learning environment. It's been particularly rewarding to see their knowledge, confidence and enthusiasm develop, equipping them to better support customers and grow their cruise business."Many thanks to our cruise line members for their continued support in helping deliver training and expertise. We look forward to welcoming another trade cohort later this year and continuing to invest in the development of cruise professionals."The next round of programmes will launch in November and again cover either river and expedition cruise. Applications will open in August. 29 June, 2026
CLIA announces host of agent events and initiatives at annual conference
Cruise Lines International Association (CLIA) UK & Ireland has today (June 4, 2026) made a number of announcements and updates at its annual conference in Southampton.Over 800 delegates from across the trade heard from Andy Harmer, managing director UK & Ireland, who confirmed:* The second cohort of CLIA Cruise Champions will graduate on June 26 in Birmingham, following the successful completion of their expedition cruise or river cruise programmes. Applications for the class of 2027 will then open in September.* The Expedition Showcase will return for a second year to Svalbard in July. Five ships will be available for attendees to visit:- Greg Mortimer, AE Expeditions- HX Spitsbergen, HX Expeditions- Silver Endeavour, Silversea- SH Vega, Swan Hellenic- Le Commandant Charcot, PonantA full day of business sessions, a coastal wildlife boat trip, sightseeing tour, dining at local restaurants and a visit to the world’s northernmost brewery will be on offer. Delegates will be accompanied throughout by the expedition suppliers.* A Luxury Cruise Summit will be held on September 4 in Southampton. The event will comprise a guided ship visit of Oceania Marina, business sessions onboard and a networking dinner the previous evening.* CLIA has announced a'Seattle Awaits' fam trip, new for 2026. Arranged in partnership with the Port of Seattle, Visit Seattle, Virgin Atlantic and Delta, Holland America Line, Princess Cruises and Travel Weekly, it will have a destination theme and is aimed at senior sales, commercial and product managers.Including return flight options from London, attendees will be invited to explore Seattle with a three-night city stay. The schedule will include ship visits to Eurodam and Star Princess as well as hosted evenings. A three-night stay in Washington state will then take place, with hosted activities, guided tours and dining.The event opens for applicationsshortly.* A River Cruise Forum in Manchester on October 6 and a Yacht & Small Ship Forum in Birmingham on October 7 have been arranged. Both will have a full day of business sessions and product training.CLIA Conference runs to June 6. It is the largest UK travel agent of its kind in Europe and today includes business sessions and a networking trade fair. The business sessions were joined by Rob Rinder MBE, professional criminal barrister, media personality and author; and Carly Telford, retired goalkeeper, former Lioness and media pundit.The next two days feature a sailaway party and up to two ships for delegates to visit, from an overall choice of six:- Queen Anne, Cunard- Britannia, P&O Cruises- Celebrity Apex, Celebrity Cruises- MSC Virtuosa, MSC Cruises- Oceania Insignia, Oceania Cruises- Seven Seas Grandeur, Regent Seven Seas CruisesAn optional 'New to Selling Cruise Day' was yesterday on offer to agents.In addition, yesterday also saw over 60 colleagues from across the cruise industry take part in a New Forestbike ride, in aid of the Family Holiday Charity. It marked the highest ever turnout of riders, with participants cycling either 100km, 50km or 20km and a target to raise £10,000.Andy Harmer said: "The range of initiatives announced today underlines our ambition to make 2026 our most impactful year yet for trade engagement. Whether via ship visits, specialist training, networking opportunities or flagship events, we're continuing to invest in helping agents develop their expertise and unlock new sales opportunities across every cruise sector."It's also fantastic to see such strong attendance at this year's conference and a record number of participants taking part in our charity cycle ride. The cruise community is built on collaboration, and events such as these demonstrate both the strength of the industry and the willingness of colleagues to come together, support one another and give something back."To donate to the Family Holiday Charity cycle ride, go to www.justgiving.com/campaign/clia-nf26 04 June, 2026
New for 2026: Norwegian Luna
Norwegian Cruise Line knows a good thing when it sees one, and the approach to the cruise brand’s newest ship, Norwegian Luna, was to keep the ship very much in-line with the cruise line’s three most recent sister ships, Norwegian Prima, Norwegian Viva, and Norwegian Aqua.Like its three Prima and Prima Plus sub-class sisters, Norwegian Luna has a slightly smaller footprint than the largest ships in the Norwegian Cruise Line fleet. With many of the brand’s newest innovations onboard, Norwegian Luna has no shortage of bells and whistles.Here is how Norwegian Luna has embraced some of the biggest trends right now in the cruise industry.A Smaller SizeNorwegian Luna isn't exactly what you'd call a small ship, but it's also not the largest in the Norwegian Cruise Line fleet. For decades, cruise lines vied for the title of “world's largest” cruise ship. Every time a line claimed to have the biggest cruise vessel, another brand would strive to outdo it, and ships continued to upsize. (The world's largest vessels can hold nearly 9,000 people at full capacity.)But, when Norwegian rolled out the Prima Class in 2022, it went smaller, rather than larger. Norwegian Luna carries 3,571 guests and is 156,300 gross registered tons, making it about 21% smaller in terms of passenger count than Norwegian Encore, which is NCL's largest ship, and about 36% smaller than Royal Caribbean's Icon of the Seas and Star of the Seas, which are currently the world's largest ships.The smaller size caters to passengers who prefer to sail with fewer people but with big ship amenities – in the case of Norwegian Cruise Line including adults-only areas, top-deck fun attractions, and even Starbucks outlets. Smaller ships can also get into some ports that the world’s largest ships can’t.Norwegian Cruise Line’s move toward smaller vessels is part of an industry trend of cruise lines leaning into smaller newbuilds. With two more Prima Class ships on the way, Norwegian Cruise Line joins Disney Cruise Line and Royal Caribbean, for instance, in having orders on the books for vessels smaller than the largest in their fleets.Entertainment highlightedThe main differentiator between Norwegian Luna and other Prima Class vessels is in entertainment. The ship debuted with three new main-theater entertainment options. One is a riveting tribute to Elton John, featuring pianos, top tier singing, dancing, and some mind-blowing costumes. There’s also a tribute to The Eagles, featuring many of the band’s hreatest hits sung by a group of four singers backed by live music.A show called "HIKO: Innovation Meets Wonder," incorporates a laser show, aerial acrobatics, digital projections and a performance set entirely on trampolines.The productions tie into the trend of cruise lines competing to have the flashiest, most technologically advanced and most captivating shows afloat, complete with elaborate sets and costumes and Broadway-worthy casts.A smaller, more exclusive, for-a-fee cabaret-style show on Norwegian Luna is held in one of the ship’s lounges – and speaks to a new wave of speakeasies and elevated entertainment options held in smaller, more intimate venues across the ships of several cruise lines.Jaw-Dropping Top-Deck FunAnother current trend is cruise lines courting multigenerational families with kids more than ever. That means adding exciting family friendly attractions, and Norwegian has put itself firmly in that realm with its newest additions.Norwegian Luna carries over several innovations from its sister ships. On the ship’s top outdoor decks, passengers can play on waterslides, thrilling dry slides, and the Aqua Slidecoaster, which weaves together waterslide and rollercoaster elements.Sustainability EffortsThe Cruise Lines International Association (CLIA) requires its members to abide by strict environmental practices. Cruise lines, including Norwegian Cruise Line, have, for instance, taken steps to reduce waste, avoid single-use plastics, implement recycling and water purification systems onboard, reduce energy usage, and plug into shoreside power when available. CLIA’s member cruise lines are pursuing net-zero emissions by 2050.Practices on Norwegian Luna also include keycard-controlled cabin lights (that turn off automatically when the card is removed) and cutting down on food waste including, creatively using fruit by-products and peels as ingredients for a sustainable cocktail menu at the Metropolitan Bar.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 02 June, 2026
Destination Spotlight: South America
The South America/Panama Canal region plays a crucial role in making several cruise itineraries possible. Cruise guests may explore the continent on South America-focused cruises that visit such key port cities as Rio de Janeiro and Buenos Aires or destinations such as the Chilean Fjords. They may explore the continent on world cruises, some sailing around Cape Horn at the southernmost tip of the continent. Or they may experience the continent on Caribbean and South America itineraries visiting, for instance, Colombia and Central American countries.Adventurous travelers might opt for a bucket list expedition cruise to the Galapagos Islands or visit Argentina or Chile as gateways to Antarctica. Others might hop on a river ship, sailing along the Peruvian Amazon or Colombia’s Magdalena River.Panama Canal itineraries embarking from ports in Florida or California, offering cruisers a first-hand look at an engineering marvel as they sail through the legendary waterway. Cruise lines traverse the canal seasonally as they reposition vessels from Florida to the Pacific Coast and Alaska, while providing guests access to, for instance, Colombia, Panama, Costa Rica, Belize, Guatemala, and Mexico.According to Cruise Lines International Association (CLIA), in 2025, 1.20 million* cruisers sailed in the South America/Panama Canal region, making the region the 8th largest cruise destination in the world (*The number does not include the Galapagos Islands).In addition to international appeal, South America has strong regional appeal. According to CLIA, in 2025, 1.12 South Americans took an ocean-going cruise, many staying close to home in South America or the Caribbean.A Perfect Winter DestinationMost South American countries are in the southern hemisphere and remain warm all year due to their tropical climate. Even the region’s coldest temperature locations are at their warmest between November and March – which is winter in the northern hemisphere. South America during this time provides the opportunity for those from northern regions to escape the chill.Brazil’s Rio de Janeiro, Santos and Salvador; Lima, Peru; Argentina’s Buenos Aires; Chile’s Valparaiso and Santiago; and Uruguay’s Montevideo and Punta del Este, are featured cruise ports on world cruises and other South America itineraries. The Falkland Islands offer a bit of British flavor in the region, and the mighty Amazon as it runs through Peru provides opportunity to explore inland on a fascinating river cruise. River cruise line AmaWaterways recently inaugurated the Magdalena River in Colombia as a new cruising destination in South America.Ecuador’s lush and largely untouched Galapagos Islands archipelago is a prime expedition cruise region, featuring animals like giant tortoises, marine iguanas, sea lions, Galapagos penguins and Darwin’s finches, which you won’t find anywhere else in the world. Most islands are uninhabited and cruise lines such as Celebrity Cruises, HX Expeditions, and Silversea Cruises ferry passengers ashore in inflatable boats for wet landings that take them straight onto the sands of pristine beaches. Many passengers begin their cruises with a visit to Guayaquil or Quito, Ecuador. A popular add-on is an inland visit Peru’s Machu Picchu.With sailings starting in South America, Antarctica, a key bucket-list destination for intrepid cruisers – with its icy landscapes, penguins and whales, is most easily reached by ship. Passengers have several options for embarkation. The most common include boarding the ship in Ushuaia, Argentina, for a sailing across the Drake Passage. A newer option is flying from Chile to King George Island, in the South Shetland Islands, to board a vessel. Silversea is opening a hotel in Puerto Williams, Chile, to accommodate its guests. Quark Expeditions offers a fly-cruise program originating in Punta Arenes, Chile.A Partnership Made in ParadiseWith their presence, cruise lines contribute significantly to local economies in the region. Cruise lines pay port fees, employ local personnel, and partner with shore excursion providers in the locations the vessels frequent. The direct, indirect, and induced impacts from cruise activity on the Brazil economy alone is more than $1 billion.More than a dozen CLIA member lines – including MSC Cruises, Costa Cruises, Holland America Line, Oceania Cruises, Princess Cruises, Ponant Explorations, Azamara Cruises, Regent Seven Seas Cruises, Scenic Luxury Cruises & Tours, and Seabourn – regularly visit South America.A spokesperson for MSC Cruises, which has the largest market share in South America, notes the variety of itineraries, intuitive hospitality and culture are important draws in the market, and contribute to South America being a standout destination.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 02 June, 2026
