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Dubrovnik, 24 July 2019 – Today, Cruise Lines International Association
(CLIA) and the City of Dubrovnik signed a Memorandum of Understanding to work together to preserve and protect the
cultural heritage of Dubrovnik through responsible tourism management and to help establish Dubrovnik as a model of
sustainable tourism in the Adriatic region and beyond. The MOU signed by CLIA, President & CEO, Kelly Craighead,
and City of Dubrovnik, Mayor Mato Franković, focuses on investment, collaboration and best practices for long-term
destination management to the benefit residents and visitors alike.
Immediate actions to be taken under the agreement include:
- Engaging key stakeholders including the local community and international organizations through establishing a
dedicated working group;
- Collaborating on a destination stewardship roadmap for the city based on UN sustainable tourism criteria;
- Communicatingand implementing the previously developed 2020 cruise ship berthing policy;
- And, developing a Respect the City visitor education campaign.
The City and CLIA are also exploring the possibility of a Dubrovnik World Heritage Visitor Center and Intermodal
Transportation Center in Gruž Port.
“Today’s agreement validates the work we have already done with Mayor Franković and formalizes the
cruise industry’s continued commitment to the City of Dubrovnik and its people,” said Craighead. “Signing
of the MOU today is an important step in developing innovative practices in sustainable tourism management with
Mayor Franković and the city of Dubrovnik. We look forward to sharing specific action plans and our progress as we
work together with the city and other tourism partners to support responsible tourism in this great city.”
Commenting on the initiative Mayor Mato Franković stated: “We have developed an open and trustworthy
relationship with CLIA and its members over the last two years. This commitment is just a beginning of a joint
systematic, integrated and participative approach that will target some of the most important tourism issues locally
He also stressed the importance of the City of Dubrovnik “Respect the City” project, whose measures
contribute greatly to achieving the goal, along with the measures agreed upon with CLIA.
He concluded: “Dubrovnik is first and foremost our home. We want to welcome guests and share our amazing home
in a way that protects and preserves it. We hope this pioneering cooperation agreement will show the way to all
relevant stakeholders including other destinations to work together to make our tourism and communities more
sustainable, and our local people and our guests more satisfied.”
The agreement has been praised by destination stewardship experts including Randy Durband, CEO of the Global
Sustainable Tourism Council (GSTC), “"Tourism is managed best when public authorities engage all stakeholders
in the community meaningfully in destination planning. GSTC applauds the City of Dubrovnik and CLIA for creating
collaborative mechanisms to better manage the resident and visitor experience in Dubrovnik, applying GSTC's standard
for responsible destination management. Public-private partnerships like this are essential to ensuring the
commitments and resources necessary for destination stewardship."