Certificate Programs

River cruising is flourishing, providing travelers with unique experiences along the world's most scenic waterways. This certificate program will equip you with the expertise to:

• Understand the diverse landscapes, regions, and attractions of river cruise destinations.
• Differentiate between various ship types and amenities.
• Develop efficient sales and marketing strategies tailored to river cruise travelers.
• Stay updated on emerging trends and cultural sensitivities within the river cruising industry.

Everyone should have the opportunity to travel the world and create memorable experiences. For accessible travelers, having someone who understands their needs can help make their travel planning even easier. With our brand-new Accessible Travel Certificate, learn what those needs are, how you can help meet them, and the best marketing strategies to reach this underserved market. This certificate is more than learning about how to increase your sales, it’s about how to serve a niche market by crafting the best vacation experience for them.

Are you finding the luxury market a challenge to sell or are you looking to expand cruise options for your clients by introducing them to luxury travel? This new certificate not only introduces you to the luxury market, it also provides you with a solid foundation to sell every aspect of the luxury sector including contemporary, premium, and small ship luxury cruises. Expand your sales offerings, expand your client demographics, and become an effective luxury marketer with a certificate in luxury cruising.

Studies have shown that the most successful travel agents are those who operate several group departures per year. CLIA Members know this to be a fact. Are you getting the most out of your group sales? This certificate program will help you to:

• Develop a firm foundation in basic group knowledge, terminology, and general policies
• Develop your group business, group leads, and analyze their needs
• Package and budget groups to increase revenue
• Prepare to manage larger groups, such as meetings, charters, and incentives

Public Relations. Two words that can help make or break your cruise business. Whether you are new to the PR game or want to brush up on your PR knowledge, this course is designed to help you:

• Understand the real purpose behind public relations.
• Recognize the different types of PR goals.
• Define the various terminology used in PR.
• Identify different types of PR media.

Family cruising is booming! Traditional, skip-gen, multi-gen, and special event…the opportunities are endless. How do you take advantage of this booking demographic? This certificate program will help you learn to:

• Distinguish between various forms of family travel.
• Select appropriate ships and itineraries for family cruising.
• Effectively qualify and market to all forms of family travel.