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The New Wave of Cruisers: How Millennials and Gen Z Are Redefining Cruise Culture
When it comes to young travelers, cruise vacations are all about the adventure, connection to culture, food, and most importantly, being able to capture and share experiences online. If you need any proof of that, just check out hashtags like #CruiseTok and #CruiseLife on TikTok and Instagram. Those two hashtags have collectively amassed hundreds of millions of views, offering a front row seat to the next generation of cruisers.
Young travelers, especially those aged 21 to 39, are seeing those social media videos and responding with an eager curiosity for cruises. Cruise Lines International Association (CLIA) reports that Millennials (22%) and Gen Z (14%) now make up roughly 36% of all cruise passengers. Jason Liberty, president and CEO of Royal Caribbean Group, says about half of Royal Caribbean’s guests are now Millennials or younger (including those under age 20).
Among Millennials, 83% who have cruised before plan to cruise again, topped only by Gen-X (84%), according to CLIA’s 2025 State of the Cruise Industry Report.
Who are young cruisers and what makes them tick?
Emerging 21- to 39-year-old cruisers are digital natives, on the hunt for experience-driven travel that is socially connected. They value authenticity over luxury, prefer shorter length trips, and seek more affordable, top-value getaways.
Many in this group took their first cruise with their parents as children or teens and have fond memories of their family vacations. Now, as working adults or young parents themselves, they’re returning to the sea—this time with their own kids, partners, or friends in tow.
“These guests are doing their homework; they’re exploring social media, reading reviews, and leaning into peer recommendations before they ever hit 'book now,” says Stephen Hopkins, Vice President of Growth at adults-only Virgin Voyages. “They want flexibility, unexpected moments, and experiences that match their lifestyle, whether that’s a sunrise yoga class, dinner at a Michelin-inspired eatery, or dancing until dawn under the stars. They're rethinking what a cruise can be.”
What do they love most?
Like other travelers, Millennials and Gen Z, including young professionals and young families, appreciate that cruise fares match many budgets, and there are a variety of itineraries that easily fit into work and school calendars. They also appreciate the value of cruise fares – which cover accommodations, entertainment, activities, and culinary options.
Modern ships bring elevated travel experiences, combining cuisine by top chefs, Broadway-caliber entertainment, exciting amusement attractions, and resort-style ease. They are also easy to book – whether DIY or through an experienced travel agent. Young travelers appreciate they can hop aboard, unpack once, and wake up in a new destination.
How are cruise lines responding?
Cruise lines have taken note of the surge in demand by younger travelers and have responded with fresh, innovative offerings. These include:
More shorter cruises: Cruises are aware younger generations may be short on PTO. Many cruise lines have 3- to 5-night itineraries that pack in visits to tropical destinations, beach days, nightlife, and onboard fun – perfect for a long weekend or quick getaway.
Beach club vibes: DJs and party flair fuel the late-night vibe onboard ships and at cruise line-owned destinations. Royal Caribbean’s Hideaway Beach is an adults-only beach club with a poolside DJ spinning lively beats, located at the line’s private Bahamas island, Perfect Day at CocoCay. Carnival Cruise Line boasts a massive swim-up bar with DJ at its adults-only Calypso Lagoon at the new Celebration Key on Grand Bahama Island. Both destinations also have extensive facilities for young families.
Solo travelers: Many cruise lines, including Royal Caribbean, Celebrity Cruises, MSC Cruises, and Norwegian Cruise Line now offer solo cabins designed for one person, eliminating the need for single supplement fees. Sailing solo is more popular than ever, and cruise lines now host numerous gatherings and events to help solo travelers connect. These include cocktail hours, wine tastings, and group dinners. Select Norwegian Cruise Line ships also have a solo lounge, an exclusive socializing hub for those booking solo Studio cabins.
Millennials and Gen Z travelers are influencing the ships of the future, with cruise lines not only meeting their needs but also learning from them.
© 2026 Cruise Lines International Association (CLIA). All rights reserved.
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Destination Spotlight: South America
The South America/Panama Canal region plays a crucial role in making several cruise itineraries possible. Cruise guests may explore the continent on South America-focused cruises that visit such key port cities as Rio de Janeiro and Buenos Aires or destinations such as the Chilean Fjords. They may explore the continent on world cruises, some sailing around Cape Horn at the southernmost tip of the continent. Or they may experience the continent on Caribbean and South America itineraries visiting, for instance, Colombia and Central American countries.Adventurous travelers might opt for a bucket list expedition cruise to the Galapagos Islands or visit Argentina or Chile as gateways to Antarctica. Others might hop on a river ship, sailing along the Peruvian Amazon or Colombia’s Magdalena River.Panama Canal itineraries embarking from ports in Florida or California, offering cruisers a first-hand look at an engineering marvel as they sail through the legendary waterway. Cruise lines traverse the canal seasonally as they reposition vessels from Florida to the Pacific Coast and Alaska, while providing guests access to, for instance, Colombia, Panama, Costa Rica, Belize, Guatemala, and Mexico.According to Cruise Lines International Association (CLIA), in 2025, 1.20 million* cruisers sailed in the South America/Panama Canal region, making the region the 8th largest cruise destination in the world (*The number does not include the Galapagos Islands).In addition to international appeal, South America has strong regional appeal. According to CLIA, in 2025, 1.12 South Americans took an ocean-going cruise, many staying close to home in South America or the Caribbean.A Perfect Winter DestinationMost South American countries are in the southern hemisphere and remain warm all year due to their tropical climate. Even the region’s coldest temperature locations are at their warmest between November and March – which is winter in the northern hemisphere. South America during this time provides the opportunity for those from northern regions to escape the chill.Brazil’s Rio de Janeiro, Santos and Salvador; Lima, Peru; Argentina’s Buenos Aires; Chile’s Valparaiso and Santiago; and Uruguay’s Montevideo and Punta del Este, are featured cruise ports on world cruises and other South America itineraries. The Falkland Islands offer a bit of British flavor in the region, and the mighty Amazon as it runs through Peru provides opportunity to explore inland on a fascinating river cruise. River cruise line AmaWaterways recently inaugurated the Magdalena River in Colombia as a new cruising destination in South America.Ecuador’s lush and largely untouched Galapagos Islands archipelago is a prime expedition cruise region, featuring animals like giant tortoises, marine iguanas, sea lions, Galapagos penguins and Darwin’s finches, which you won’t find anywhere else in the world. Most islands are uninhabited and cruise lines such as Celebrity Cruises, HX Expeditions, and Silversea Cruises ferry passengers ashore in inflatable boats for wet landings that take them straight onto the sands of pristine beaches. Many passengers begin their cruises with a visit to Guayaquil or Quito, Ecuador. A popular add-on is an inland visit Peru’s Machu Picchu.With sailings starting in South America, Antarctica, a key bucket-list destination for intrepid cruisers – with its icy landscapes, penguins and whales, is most easily reached by ship. Passengers have several options for embarkation. The most common include boarding the ship in Ushuaia, Argentina, for a sailing across the Drake Passage. A newer option is flying from Chile to King George Island, in the South Shetland Islands, to board a vessel. Silversea is opening a hotel in Puerto Williams, Chile, to accommodate its guests. Quark Expeditions offers a fly-cruise program originating in Punta Arenes, Chile.A Partnership Made in ParadiseWith their presence, cruise lines contribute significantly to local economies in the region. Cruise lines pay port fees, employ local personnel, and partner with shore excursion providers in the locations the vessels frequent. The direct, indirect, and induced impacts from cruise activity on the Brazil economy alone is more than $1 billion.More than a dozen CLIA member lines – including MSC Cruises, Costa Cruises, Holland America Line, Oceania Cruises, Princess Cruises, Ponant Explorations, Azamara Cruises, Regent Seven Seas Cruises, Scenic Luxury Cruises & Tours, and Seabourn – regularly visit South America.A spokesperson for MSC Cruises, which has the largest market share in South America, notes the variety of itineraries, intuitive hospitality and culture are important draws in the market, and contribute to South America being a standout destination.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 02 June, 2026
Antarctica: Seeing the ice and more in this exciting cruise destination
Expedition cruising is on the rise as travelers seek immersive experiences, nature-based exploration, uncrowded destinations, and bucket list adventures. Cruise Lines International Association (CLIA) reports that the global capacity for expedition ships will increase 150% from 2019 to 2029. The key destination for adventurous cruisers in winter is Antarctica.During the 2024-2025 season, according to the International Association of Antarctica Tour Operators (IAATO), 117,020 travelers visited Antarctica by cruise ship, including on more than a dozen CLIA member lines. Roughly two-thirds of passengers had the opportunity to bundle up in parkas and make a landing on Antarctica’ shores, while others viewed the icy “White Continent” and wildlife such as penguins and marine mammals from the comfort of their cruise ships.What’s the appeal of sailing to the end of the world? “Antarctica captures the imagination because it offers a rare glimpse into one ofour planet’smost untouched and extreme environments,” says Samuel Chamberlain, CEO, Americas at small ship line Ponant.A vast range of itineraries and experiences“Guests are looking beyond traditional itineraries, drawn to destinations that offer true exploration, learning, and a sense of accomplishment,” says Robin West, Vice President of Expeditions for Seabourn. Antarctica offers a diverse array of itineraries, ships, and experiences that appeal to many types of cruisers.The basic Antarctica itinerary visits landing sites on the Antarctic peninsula, the long arm that stretches toward the tip of South America, and its surrounding islands. Longer trips (three to four weeks) incorporate visits to the South Shetland Islands, South Georgia, and the Falkland Islands.Most itineraries depart from Ushuaia, Argentina, and cross the famed Drake Passage, which typically adds two days to and from Antarctica. An option is skipping the Drake and flying one or both ways to board your ship. Silversea is opening a hotel in fall 2026 in Puerto Williams, Chile to house Antarctica-going guests in its fly/cruise itineraries. Other lines with fly-in options include Aurora and Quark Expeditions.Creature comforts in the wildernessModern shipbuilding has brought a sea change to the vessels plying Antarctica waters, and cruise travelers need not give up creature comforts to sail south.The International Association of Antarctica Tour Operators (IAATO) classes non-yacht cruise ships into three categories. Ships carrying more than 500 guests cannot discharge passengers ashore for landings. Guests on lines such as Azamara Cruises, Celebrity Cruises, Holland America Line, Oceana Cruises and Princess Cruises can take in the otherworldly scenery while enjoying the many onboard amenities of these larger ships.Ships carrying between 201 and 500 passengers can make landings at a limited number of stops. Ponant, Seabourn, Scenic Cruises and Silversea’s expedition fleets have expedition fleets that feature luxurious suites and upscale lounges to enjoy when guests are not ashore. Seabourn and Scenic carry submersible vessels for underwater exploration, and Scenic also carries a helicopter for flightseeing.Small ships (up to 200 guests) have access to IAATO’s full roster of landing sites. These cruise lines – such as Aurora Expeditions, HX Expeditions, and Quark Expeditions (with helicopters onboard the Ultramarine ship) might make multiple landings in a day or offer additional activities such as snowshoeing, kayaking, and onshore camping.Antarctica cruise tourism benefits the local economy and global scienceIAATO sets guidelines for member cruise lines to support environmentally responsible tourism in Antarctica and works with numerous partners to make tourism beneficial to the surrounding gateway communities, as well as to conservation efforts and research science.“IAATO works with local government and the community to identify shared goals and collaborative opportunities which create meaningful impact for those who call Ushuaia home,” says Lisa Kelley, IAATO’ Executive Director. The organization has partnered with cruise lines to increase the locally sourced products used on board and to hire more workers from southern Argentina, for example.Cruise lines are also using their unique access to remote places to support global science. Many ships feature science labs on board and offer participatory “citizen science” opportunities to guests. Projects include contributing photos to a whale identification database, analyzing sea water samples, and launching weather balloons.Antarctica-based ships partner with research facilities to transport scientists and research equipment to field sites. Some lines also host scientists aboard, giving them space to conduct field research. As an example, Ponant’s Le Commandant Charcot icebreaker hosts scientists from the University of Western Australia, Woods Hole Oceanographic Institute in the U.S., and French research institute EPHE to study ocean dynamics, ice systems, and seabird ecology.Antarctica cruises, as noted by IAATO, bring first-hand opportunity to turn curious travelers into advocates for the preservation of the remote and pristine continent, preserving Antarctica for future generations.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026
How to Make Your First Cruise the Best Vacation Ever
With all the buzz around action-packed megaships, visits to idyllic private cruise line beaches, expedition cruises to the far-reaches of the earth, and new ultra-luxury yachts, it’s no surprise the cruise industry is attracting an increasing number of first-time cruisers. The number of travelers open to taking their first cruise increased from 55.3% in 2020 to 75.6% in 2025, according to Cruise Lines International Association (CLIA).Travelers considering their first cruise vacation are not all Baby Boomers, or couples for that matter. The average age of a cruiser is 46.7 years, with Gen-X and Millennials the most enthusiastic cruisers, according to CLIA’s 2026 State of the Industry Report. About 75% of cruisers are sailing with one or more generations and 34% with three to five generations of family, attracted by cruise activities for guests of all ages - including complimentary supervised children's programs.Cruises have a high satisfaction rate compared to other vacation types, so it’s not surprising that about 90% of those who have cruised will cruise again. Recent first-time cruiser Blythe Wilson, who sailed to the Bahamas with her spouse and three other couples, is among new fans. “I didn't really understand until I was there,” she says. “Cruising is an amazing experience, and it makes you want to take more cruises in the future.”Here are some top tips for guests considering their first cruise vacation.Pack for the activities you preferA great thing about cruising is you unpack once and get whisked to exciting destinations. Still, for some first-time cruisers, packing can be stressful. It doesn’t have to. During the day on a warm-weather cruise, you’ll spend most of your time in swimsuits, cover-ups, shorts, and tees. For colder-weather itineraries, pack layers to go over or under your sweatshirt and jeans.First-timers may be surprised that many cruises still include dressy evenings when you need a nicer outfit to eat in the main dining room (though not usually a tuxedo). No stress here, either. Pack some nice duds or opt to eat in the buffet, which is always casual. Some cruise lines offer optional themed events where you are encouraged to dress accordingly, such as ‘80s night or a white party. On board evening attire can vary by cruise line –and some do still offer a formal night should you choose to partake -- so be sure to find out what’s standard for your cruise.Advance planning can help you saveYou might love to be spontaneous in life and travel, but your cruise will benefit from some advance planning. Book shore excursions, drink packages and Wi-Fi plans online before you sail, and you’ll often find prices that are discounted from the onboard rates.If you have your heart set on a particular tour, reserve your spot when bookings open because popular tours may sell out quickly.Use the cruise line app to plan your dayYour days at sea will be a mix of taking advantage of cruise ship amenities (pools, the spa, waterslides) and attending crew-led programs (such as trivia games, dance classes, and guest lectures). You will not be bored, but you might be overwhelmed by choice.Download your cruise line’s app to see hourly activity schedules. You may even be able to highlight your favorites for a personalized schedule. The app will also show you dining times and daily menus, deck plans, and your onboard bill. Some cruise lines will publish schedules to the app before you sail, so you can start planning your vacation activities early, while others have an app you access once onboard.Sample the dining varietyMost cruise ships offer a mix of included and extra-fee restaurants, with dining rooms you can walk into at any time and others that require reservations. You’ll find casual and upscale options, healthy dishes, and decadent vacation splurges. Cruise lines can cater to dietary restrictions such as lactose-free or gluten-free with advance notice. Your cruise will be more fun if you sample a variety of dining venues.Large ships typically offer a choice of an assigned table, early or late seating in a main dining room, or you can opt for an anytime, walk-in option – with reservations required for specialty venues such as the steakhouse (reserve early to assure your preferred dining time). On smaller ships, dining is typically anytime within set hours, with reservations required only at specialty venues.For specifics on onboard features and what to pack, visit the websites of CLIA member cruise lineshere.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026
Why Has Expedition Cruising Become Travel’s Hottest Ticket?
Why Has Expedition Cruising Become Travel’s Hottest Ticket?You’re hovering at the waterline in an inflatable Zodiac off your expedition cruise, exploring one of the most remote corners of the world. You could be in arctic waters as a humpback whale breaches, close enough that you can count its barnacles. Or you’re snorkeling in the Galapagos, encountering a playful pack of sea lions. Expedition cruises bring you close to unspoiled wonders of the world with unmatched convenience and ease.These small ship cruises aren’t just a trend; they’re redefining modern travel by bringing the furthest corners of the world within reach. The sector is experiencing significant growth. Cruise Lines International Association (CLIA) reports a 150% increase in global capacity for expedition and exploration ships from 2019 to 2029 (including ships on order), with more than 40 small ships sailing today that are specifically built for this type of cruising. Among the many staggering statistics that point to the meteoric rise in popularity of expedition and exploration cruising, there was a 22% rise in passengers from 2023 to 2024, alone.This booming new cruise sector has become the go-to for ultimate, bragworthy adventures worldwide.Experiencing the OceanDriven by a traveler fascination with exploration and first-hand encounters, expedition cruises have never been more popular. The industry has seen a rapid increase in customer demand not just to see the world, but to adventure through its outermost frontiers. New, boutique-sized ships are equipped with advanced technology and reinforced hulls, enabling them to navigate waters that were once unavailable for consumer travel. Expedition cruises are often the only way to reach remote places such as South Georgia Island, the North Pole, or the Northwest Passage, easily and safely.For passengers who have explored the world's most popular ship routes and newbies alike, expedition cruises offer unique, off-grid itineraries. Immersive, adventure-focused excursions, always bespoke given the unpredictability of nature, are the highlights of these sailings. Whether you’re kayaking alongside penguin colonies in Antarctica from a luxurious Seabourn expedition ship or snorkeling alongside sea turtles and stingrays in the Galápagos on the upscale Celebrity Flora expedition ship, these immersive nature encounters leave you with memories of a lifetime.Appealing to New GenerationsExpedition voyages have contributed to interest in cruising from younger travelers, particularly Gen Z and Millennials. These guests are often first-time cruisers, seeking extraordinary experiences – with pent up wanderlust and opportunity to brag on social media driving demand for remarkable journeys. Younger travelers seek authentic travel adventures where they can travel with purpose, and are eager to learn about ecosystems, cultures, and climate through expert-led excursions.Keeping Up with the DemandThe exponential growth in expedition fleets has encompassed a remarkable roll out of new, boutique ships, new routes, and uncharted itineraries. New ships are slated to debut in the coming years, including the Scenic Ikon from Scenic Luxury Cruises & Tours in 2028.Luxury brands are also expanding the expedition experience beyond the ship. Silversea will launch its first-ever hotel, The Cormorant at 55 South, for the 2026/2027 Antarctica Season. The new luxury lodge is in Puerto Williams, Chile – the world’s southernmost town. The cruise line’s entrant into land-based accommodations will offer a stylish launch pad for its Antarctica sailings.The Cutting Edge of SustainabilitySustainability is a core mission of all CLIA member cruise lines, with a commitment to pursuing net-zero emissions by 2050. Passengers are eager to see expedition fleets doing their part to help protect the environment, and the cruise industry is meeting the challenge.Technological breakthroughs in sustainability include the LNG‑battery hybrid propulsion on Ponant’s LeCommandantCharcot (with net‑zero operations when on battery); Silversea’s first-ever Galapagos waste solution, diverting all non-organic waste away from island landfills; Quark Expeditions’ micro‑turbine energy, which delivers one of the cleanest, lowest-footprint polar expedition ships; and HX Expeditions’ award-winning sustainability leadership efforts to reduce their environmental footprint with hybrid ships, shore power, and biofuels. Ponant is also developing the Swap2Zero, a next generation sailing ship, to debut around 2030.Future Horizons A world of new exploration awaits from the North and South Poles to remote destinations in between. CLIA member cruise lines continue to meet the demand for expedition sailings, pioneering voyages that take guests on the most thrilling adventures – complemented with special interest programs targeting, for instance, birders, citizen scientists, and photographers.Expedition cruising’s popularity, blending exploration with premium onboard amenities, shows no sign of slowing as small-ship fleets (and their mighty sustainability efforts) journey to the far reaches of the earth.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026
Christmas Market River Cruises in Europe Brighten Up the Shoulder Season
Christmas market river cruises in Europe brighten up the shoulder seasonThe weeks between Thanksgiving and Christmas are considered a slower travel period in Europe – but not for river cruise lines and ports along the Rhine and Danube rivers. Late November and December cruises are some of the river cruise industry’s most popular itineraries.Christmas market river cruises hit the sweet spot for modern travelers seeking authentic cultural experiences and a festive holiday atmosphere. They also boost business for river cruise lines and the communities they visit during what would otherwise be a slow season.These limited-time, themed sailings sell out far in advance of the holiday season – a win-win-win for the river cruise lines, travelers and the ports they visit.Christmas market river cruises transform the shoulder seasonReinvigorating the slow travel months of November and December (with some cruises into January) brings benefits in many ways.Christmas market cruises “allow us to extend our sailing season into January, keeping our ships and crew active during what would traditionally be a quieter time on Europe’s rivers,” says Ellen Bettridge, President and CEO of Uniworld Boutique River Cruises. At a time when river cruise lines might be laying up ships for the winter off-season, they are instead delivering popular itineraries.At the same time, two trends have taken hold among travelers, slow-season travel, as they strive to avoid summer crowds, and seeking out cool-climate experiences. Festive holiday cruises deliver in this regard, “helping us meet strong demand for unique, off-peak experiences,” says Pam Hoffee, president of Avalon Waterways.Ports along the rivers also benefit from the extension of the river cruise season, as cruisers do their holiday shopping, indulge in gingerbread and other edible treats, visit attractions and enjoy holiday cheer.“It really is an economic driver for some of these small towns we visit” says Jennifer Halboth, CEO Riverside Luxury Cruises. “Plus, people really like to showcase their town during Christmas.”Holiday sailings attract new river cruisers and drive repeat bookingsFor the cruise lines, Christmas market river cruises are good for business. A longer cruise season means added revenue, and holiday sailings command premium prices. Also important, these cruises help river lines draw first-time cruisers with seasonal attractions and convenient seven-night itineraries.“Our Christmas Market cruises often serve as the perfect introduction to river cruising, attracting travelers who might not have considered a sailing before but are drawn to the idea of Europe during the holidays,” says Bettridge.Riverside’s Halboth notes the appeal of these itinerariesisnot just for couples, solo travelers and groups of friends but for multigenerational families looking to spend time together during the holiday season.Christmas market cruises also drive repeat bookings. Guests fall in love with the destinations, the ease of travel, the friendly crew and the beautiful ships and are persuaded to sign up for another river cruise in a different destination or time of year, the executives say.“The combination of shorter itineraries,iconic destinations and the built-in magic of the season makes these cruises a natural entry point for new guests,” says Hoffee.“Once guests experience Avalon’s elevated design and excursions, many (approximately 40%) become repeat cruisers.”Christmas market cruises are in demand“Demand has been so strong that our entire Rhine, Main, and Danube fleet is dedicated to Christmas Market sailings this season— a clear indicator of how this segment continues to grow,” says KenMuskat, President of Scenic Group (USA and Latin America), parent company of the Scenic Luxury Cruises and Tours and Emerald Cruises and Tours brands. “We’re also seeing these voyages book further out.”As Christmas Market river cruises’ popularity skyrockets, cruise lines are taking advantage by adding festive-season sailings on other rivers, such as France’s Rhone and Portugal’s Douro, to give repeat cruisers more options featuring regional holiday traditions.“Our Christmas Market cruises have transformed what was once the quietest time on Europe’s rivers to one of the most in-demand seasons of the year,” says Hoffee.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026
The Luxury of Cruising
Some travelers may define luxury as opulent accommodations, personalized service, and fine dining, others may see it as opportunity to visit remote bucket-list destinations. Whatever the definition, luxury is one of the fastest growing segments of the cruise industry – and among those attracted by luxury cruising are younger generations of travelers.Proof of the popularity of luxury cruises is in growth. According to Cruise Lines International Association (CLIA), the luxury cruise fleet has tripled over the past 15 years, from 28 ships in 2010 to 98 ships in the luxury category in 2025. That growth promises to continue: 1.7 million cruise travelers are forecast to choose a luxury cruise experience by 2029, accounting for 4% of the projected 42.1 million cruise passengers globally in 2029In CLIA's 2026 State of the Cruise Industry Report, travel professionals reported luxury cruising as their highest growth area in 2025.Luxury cruise brands are well poised for the fanfare. “If you look at everything from the big ships in the contemporary brands to where we are with small ship luxury cruising, everyone is upping their game, and consumers are really benefitting from it,” says Samuel Chamberlain, CEO of PONANT EXPLORATIONS Group Americas.Growth has come from new ships and even new luxury lines such as MSC’s Explora Journeys, joining established high-end brands including Crystal Cruises, Silversea, Seabourn, Regent Seven Seas Cruises, and Ponant. Additionally, popular cruise lines such as Celebrity Cruises,Cunard Line, MSC Cruises, Norwegian Cruise Line, and Princess Cruises offer luxury ship-within-a-ship options, affording guests in select cabins and suites access to dedicated dining, lounges and other exclusive spaces, plus enhanced service and amenities.Luxury cruise vs. hotelCruise ships offer all the fineries of leading luxury hotels, even butler service. But a big bonus of luxury cruising is cruise ships go places – the dreamy beaches of the Caribbean and Mediterranean, world class cities around the globe, and even to some of the most remote destinations on earth, such as Antarctica, the Arctic, the Galapagos and the Kimberly region of Australia.“Guests can sail to destinations that luxury hotels simply can’t reach, such as remote landscapes and hidden ports that feel worlds away from the ordinary,” says Rob Coleman, Senior Vice President of Sales with luxury line Seabourn. “Luxury cruising delivers the sophistication of a world-class resort and the soul of genuine hospitality, but with the added power to take travelers to the most extraordinary corners of the world.”Most luxury cruise ships explore with fewer than 1,000 passengers, some far fewer. According to CLIA, ships under 3,000 passengers account for more than 71% of the 2026 CLIA member global fleet.Chamberlain observes that with cruising, travel logistics are easier than on land-based trips, which he says is “a luxury in itself.” Guests enjoy oceanfront cabins and suites and only need to unpack once, and luxury cruise fares include everything from intuitive, personalized service to enriching cultural experiences that connect guests with the places they visit.Today’s Luxury CruisersWhile traditionally, luxury cruisers are Baby Boomers, the wealthiest retiring generation in history, other generations are taking note - and booking the experience.“Today’s luxury cruisers are engaged explorers who are curious, confident travelers, and want to see and experience the world in comfort and style,” says Coleman. “Many are couples in their 50s and 60s who have the means, time and curiosity to travel deeply.”Luxury cruisers ages 29 to 49 are a growing segment, whether traveling as couples, with friends, or as part of multigenerational families. Another growing segment of luxury cruising is solo travelers, including those attracted by the social aspects of the cruise experience.Cruise lines are responding to increased demand with updated ships and over-the-top enhancements, such as memorable dining experiences, creative wellness offerings, and adventures ashore. Many lines have “slowed” their itineraries, affording more time in ports by day and opportunity to experience local nightlife.Back onboard, spacious staterooms and thoughtfully designed public spaces afford the luxury of room to relax and unwind, all while admiring the sea.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026
How River Cruises Are Winning Over Curious Travelers
Sometimes the best view when traveling is one that’s ever-changing, new places ahead, and that’s delivered on river cruises. As with ocean cruises, you unpack once and you’re off on a journey navigating storied waterways. From Europe’s Rhine, Danube and Seine to Portugal’s Douro, Egypt’s Nile to Asia’s Mekong, and even along the mighty Mississippi, river cruises are your front row seat to spectacular inland sights.The River Cruise BoomRiver cruising has experienced a surge in popularity in recent years, particularly among travelers seeking a slower, more immersive alternative to traditional land-based tours involving buses, planes, or trains. According toCruise Lines International Association (CLIA), river cruise bookings continue to rise as travelers discover the unique appeal of journeying through the heart of countries on water on small river ships.CLIA member lines AmaWaterways, Avalon Waterways (from tour operator Globus), Scenic Luxury Cruises and Tours and Uniworld sail in Europe and beyond, while American Cruise Lines focuses on U.S. waterways such as the Mississippi and Columbia & Snake rivers in the Pacific Northwest. All deliver itineraries that cater to travelers seeking cultural immersion scenic beauty and pampering hospitality. New in Europe is the recently launched Trafalgar River Cruises from tour operator Trafalgar. Ocean line Celebrity Cruises plans to debut the first ship in its Celebrity River Cruises fleet of innovative river ships in Europe in 2027.Some river cruise guests are new-to-cruise, just discovering the joy of waterborne experiences. Others are ocean cruisers, looking to easily experience inland sights on one trip.The River Cruise Experience: Easy, Intimate, and ImmersiveThink of a river cruise as a floating boutique hotel, offering an intimate experience with fewer guests and attentive service. Most river ships carry fewer than 200 passengers, some fewer than 100, and others fewer than 50. Staterooms are thoughtfully designed, often with views of passing riverbanks from your bed or sitting area. In Europe, head to your ship’s top deck for 360° views as you glide past storybook towns, pass through locks (essentially water elevators), and under majestic bridges. Sail the Nile and you’ll see why it’s often referred to as a floating museum tour. You’ll coast by 5,000+ years of history from grand temples and tombs to vibrant local villages.The vibe onboard river cruises is casual and relaxed, with no formal dress codes. River cruise fares cover meals, enrichment activities, shore excursions, WIFI, and entertainment. Chefs onboard draw inspiration in local flavors and ingredients, and infuse them into every meal, from buttery croissants on the Seine to phở, the traditional Vietnamese noodle soup, on the Mekong.Activities onboard aim to deepen guest connection to the region. Sailings often feature guest lecturers, local artists, and wine tastings from nearby vineyards – select AmaWaterways sailings in Europe feature visiting wine experts who share fascinating insights into the region’s viticulture. Scenic’s Specialty Cruises host distinguished authors, historians, and celebrity chefs.Destinations at the Heart of It AllRiver ships often dock within steps of enchanting villages, exciting cities, and UNESCO World Heritage Sites. You’ll be treated to complimentary shore excursions every day, led by local expert guides. The group sizes on these tours are deliberately kept small, allowing for more time to engage with the guide and making navigation easier. Complimentary headsets are provided, allowing you to hear your guide clearly, even if you stray a few steps behind.Shore experiences are designed to cater to a range of activity levels and interests – with active, leisure, and immersive options. You’re also free to explore on your own. Consult the Wellness Hosts on AmaWaterways for fitness-forward excursions, such as bike tours and guided runs. Avalon Waterways’ Avalon Choice Program offers guests the option of three daily excursion choices at different levels of activity. Experience the magic of a destination after dark with Uniworld’s "Nights Out" experiences, which can range from illuminated city strolls to private evening palace visits on select itineraries.New routes continue to expand the breadth of inland reach, such as CroisiEurope’s itineraries on the Loire River in the Loire Valley, a designated UNESCO World Heritage Site renowned for its historic towns, architecture, and natural beauty. In South America, Ama Waterways recently inaugurated itineraries on the Magdalena River in Colombia. River cruise guests also have access to waterways such as the Chobe in Botswana and Ganges in India.On a river cruise, there’s time to experience destinations. You’re en route on an expertly crafted itinerary that focuses on the best of (and freshest flavors from) the local region. When you aren’t off the ship exploring, enjoy sitting back and watching the world go by.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 18 May, 2026
Destination Spotlight: Spain
A visit to Spain brings access to world-class cities, iconic art and architecture, delicious cuisine, stunning beaches, and deep history and culture – all of which appeal greatly to cruise passengers. It’s no surprise the country is prominent on the cruise tourism map.Europe cruises have seen a steady increase in passenger interest in recent years, according to most popular cruise region in the world, with one out of every six cruise passengers globally sailing to the Mediterranean in 2025.Spain, and in particular the city of Barcelona, is a popular embarkation and disembarkation point for cruises in the Mediterranean. The country plays a central role in the cruise industry’s success in Europe, and nearly every major cruise line has a presence in the country.CLIA has a dedicated presence in Spain, and closely collaborates with local and national authorities to advance sustainable tourism. This includes agreements to manage ship traffic in major ports, such as Barcelona and Palma de Mallorca in the Balearic Islands. These agreements balance the significant local economic benefits of cruise tourism with the number of passengers destinations say they can handle. In 2024, more than 63,500 jobs in Spain were the result of a thriving cruise industry.Coastal and easy access inland attractionsBarcelona is the leading port city in Spain, and home to such attractions as Antoni Gaudi’s eccentric architecture, the famous La Rambla boulevard, and the Mercat (market) de la Boqueria, a foodie favorite.Cruise lines homeport ships in the city because it affords access “to some of the Mediterranean’s most sought‑after destinations from a convenient turnaround port that is a bucket-list destination in and of itself," says Todd Hamilton, chief of staff for Norwegian Cruise Line.Norwegian Cruise Line calls at 19 ports in Spain. Popular destinations include Palma de Mallorca, with its medieval Old Town and access to the island of Mallorca’s beaches and coves. Malaga, on Spain’s east coast, where Pablo Picasso was born, and the historic city of Cadiz, both serve as gateways to Andalusia, with its rich history, Moorish architecture and cultural attractions such as flamenco dancing.Valencia, Las Palmas (in the Canary Islands), Cartagena, and Bilboa, among other destinations, show off Spain’s variety as a Mediterranean destination."Spain’s incredible diversity makes it an ideal destination to explore by cruise, from the rich history of Majorca to the beach clubs of Ibiza and the vibrant culture of Motril, there is something for everyone,” Norwegian’s Hamilton says."Spain guests can explore a wide range of destinations – from historic cities and cultural capitals to scenic coastal ports – each offering a distinct sense of place," agrees Robert de Bruin, director of itinerary planning for Holland America Line, which visits 14 Spanish ports. "Together, Spain’s breadth of ports and Barcelona’s strategic significance enhance itinerary variety, enrich the guest experience, and reinforce Holland America Line's destination‑focused approach to cruising.Genuine partnerships benefit local economies“Spain is honestly one of those destinations that just keeps delivering, and that's exactly why it plays such a central role in what we offer,” says Natasha Salzedo, senior director of destinations for Virgin Voyages, which seasonally homeports three ships in Barcelona, and sails to more than 10 Spanish ports.Salzedo says guests don’t stay on the ship in Spanish ports; they go out and explore. “That’s real economic value flowing back into the community,” she notes.Geneva-based MSC Cruises has the largest presence in Spain, and Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Disney Cruise Line, P&O Cruises, Princess Cruises, Royal Caribbean International and luxury lines such as Explora Journeys, Oceania Cruises, Regent Seven Seas Cruises, Seabourn Cruise Line, and Silversea Cruises, are among other cruise companies with a significant presence in the country.Spain as a growing source marketIn addition to attracting international visitors, Spain is also a significant source market for cruises. According to CLIA, more than 635,000 Spanish passengers set sail in in 2025. The average Spanish cruiser sails for more than a week, and the top destination is the close-to-home Mediterranean.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected]. 18 May, 2026
Modern Cruise Terminals: Designing the Future of Cruise, On Land
Cruise lines today recognize that the cruise experience begins on land, at the pier, before anyone ever sets foot on a ship. As a result, members of the Cruise Lines International Association (CLIA) and partners are investing in state-of-the-art, custom-designed cruise terminals that aim to both please the eye and move passengers from shore-to-ship with record ease.MSC Cruises’ new record-breaking terminal at PortMiami, which opened in the spring of 2025, was designed by Arquitectonica, the award-winning design firm that also created the Kaseya Center, where the Miami Heat play. Constructed by Fincantieri Infrastructure, a division of Italian shipbuilder Fincantieri Group, the terminal features a striking design with sweeping lines and massive walls of glass – not to mention an ability to process up to 36,000 passengers per day.Just to the west, PortMiami’s Terminal B was built by Norwegian Cruise Line, and opened in 2020. Inspired by a nautilus shell – and known as “The Pearl of Miami” for its distinctive curved design and colorful, illuminated walls of glass – the award-winning 190,000-square-foot structure is LEED Gold Certified for its sustainability and green efforts.Also in Florida, in 2021 Port Canaveral opened the ground-breaking Cruise Terminal 3, in conjunction with the launch of Carnival Cruise Line’s Mardi Gras – the first ship in North America to run on cleaner burning Liquified Natural Gas (LNG). The state-of-the-art facility is known as “Terminal Launch Pad,” reflecting the region’s ties to America’s space program.New tech enhances guest experiencesAs modern cruise terminals excite the eye, new technology is also improving the passenger experience.More than ever before, cruise terminals are equipped with new technology to swiftly embark and disembark thousands of passengers on turnaround days.Facial recognition technology allows guests to board and leave their cruise ships without the need to show passports or other documentation. With your information already on file, you just look at a screen – including to clear U.S. Customs and Immigration post-cruise.It’s estimated that the use of facial biometrics can reduce embarkation time by up to 50 percent – a monumental achievement considering today’s newest megaships hold 4,000-plus passengers.Other innovations include airport-style security scanners that streamline the security process, and digital signage that allows messaging to be updated and reproduced in multiple languages, instantly. For cruise lines catering to many passenger demographics and languages, signage flexibility is a crucial element of the passenger experience.Construction underway around the worldThe exciting new cruise terminal boom isn’t just confined to Miami. New terminals also include MSC’s new $156-million facility in Galveston, Texas – the fourth terminal in the city, with 165,000 square feet of space, a seven-story parking garage for guests (a first for Galveston), and two boarding bridges. The terminal hosts MSC and Norwegian Cruise Line ships.Next year, the port of Ravenna, Italy – which serves as a gateway to nearby Venice and Bologna – will open its first new terminal, designed in conjunction with Cruise Terminals International and Royal Caribbean Group. Available to all cruise lines, the nearly 11,000-square-foot facility will be the first LEED-certified cruise terminal in Italy, complete with onshore power supply (OPS), so cruise ships can plug into local power supply and reduce emissions in port.Antigua and Barbuda is cementing its status as a Caribbean homeport with a brand-new, modern terminal featuring such amenities as a day club with swimming pool and cabanas, dining and retail, and enhanced check-in and security areas. Partners for the project include Global Ports Holding (GPH). British line P&O Cruises’ homeported Arvia arrived at the new Antigua Cruise Port in November 2025. Full project completion is expected by June 2026.The city of Philadelphia is getting its own cruise terminal: the PhilaPort Cruise Terminal broke ground in December 2025 in preparation for the 2026 debut for Norwegian Cruise Line’s Norwegian Jewel. Norwegian Cruise Line has an exclusive seven-year agreement to homeport at the port, which is conveniently adjacent to the Philadelphia International Airport.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 01 May, 2026
The Mediterranean remains the most popular destination for UK & Ireland cruisers, as overall passenger numbers rise again
Cruise Lines International Association (CLIA) has today (April 22, 2026) revealed holidaymakers from the UK and Ireland took 2.54 million ocean cruises last year, surpassing the previous highest total of 2.4 million in 2024.34.5% of passengers sailed in the Mediterranean, 27.2% Northern Europe and 13.7% the Caribbean. The Caribbean saw year-on-year passenger growth of 12%.The three destinations were similarly the most popular among UK and Ireland cruisers in 2024. The Caribbean remains the most popular overall global cruise destination.CLIA further stated:The average age of cruisers was 54.6, consistent year-on-year, with a 7% increase in children under 12The average cruise length was 9.6 days, in line with 9.7 days in 2024Seven-night departures remain the most popular, accounting for 44% of sailingsThe CLIA member cruise line fleet will see eight new ships enter service this year, bringing the total to 320 ocean-going vesselsAndy Harmer, CLIA UK & Ireland managing director, said: “Cruise continues to appeal to a wide range of holidaymakers, with the Mediterranean, Northern Europe and the Caribbean all offering a great range of experiences and itineraries. They represent a shift towards deeper cultural engagement and more time spent in destinations, supporting local economies through onshore activities and extended stays.“This diversity of destinations, combined with the flexibility and value that cruising offers, means it remains a very attractive choice for families, couples and multi-generational groups alike. It’s encouraging to see more children than ever travelling, reflecting cruise's appeal as an easy and convenient holiday option.” 22 April, 2026
Cruising Delivers Unmatched Value and Experiences
Cruise Lines International Association (CLIA) research consistently shows value for money and the ability to visit multiple destinations in one trip as the top reasons cruisers love to cruise.For Ashley McGinnis, who recently took her eighth cruise with her family of five, there’s also the joy of not having to say no to her kids. On the Caribbean cruise, her youngest, Mavie, age 4, rode her first big waterslide, sang karaoke, and took center stage at a kids-only dance party. McGinnis’ older children enjoyed rock climbing and a poolside movie, and everyone loaded up on plenty of soft-serve ice cream. All were included in the cruise fare.“As we were disembarking, my kids were already asking when we could go back, and I’m right there with them,” McGinnis says. “There is just no competition for all the value I get on a cruise.”The Unmatched Value of CruisingIt’s no exaggeration that vacation dollars go farther on a cruise when compared to a land-based vacation. On ships ranging from small to large, ocean to river, cruise is by nature a value proposition.Cruise fares feature complimentary dining options ranging from casual buffets to à la carte full-service restaurants, a wide variety of activities from the active to the cerebral to the just plain fun, and swanky evenings with entertainment – such as production shows, piano bars, and dance clubs. Putting all that together on land would be difficult and pricey.“From strictly a pricing perspective, a cruise will often be less expensive and include more in the base price than a similar experience on land,” says cruise expert Chris Grum, founder and owner of Premier Custom Travel. “Land-based vacations usually do not include food, activities, shows, or other amenities, while cruise lines will offer those as inclusions or at a generous discount.”According to a recent report from the Wall Street Journal, even as cruise lines are raising their fares, they are still significantly lower than comparable land-based vacations. The WSJ says the difference has historically been 25% or more.Designed to fit every budget, cruising appeals to families, couples, solo travelers, and luxury seekers alike. This is reflected in the increased popularity of cruise vacations.According to CLIA's 2026 State of the Cruise Industry report, more than 37.2 million ocean-going cruisers sailed globally in 2025, up from 34.6 million in 2024. The number is expected to rise to more than 42 million passengers in 2029. Repeat intention is strong, with about 90% of cruisers planning to sail again, and 75.6% of people who have not cruised before open to taking their first cruise.One way cruise companies continue to attract fans is by staying on trend. Each year, innovative new ships launch that rival the best resorts on land, and popular features are added to the existing fleet during regularly scheduled refurbishments.At the same time, CLIA members are investing in pioneering green technologies and supporting local communities, ensuring that cruising is not only enjoyable and value-packed but also sustainable and responsible travel.Exciting Experiences Onboard and AshoreVisits to multiple destinations are part of the cruise value proposition. Unlike land travel, cruises combine adventure, relaxation, and enrichment on ship and on shore in one vacation, without the hassle of coordinating hotels, transfers, or meals in each city.“Luxury hotels may pamper you, but they can’t transport you,” says Gary Smith, Owner & CEO of TravelPerks. “Cruises deliver indulgence and exploration in one effortless package.”In ports of call, guests have easy access to beach, cultural, historical, active, and nature-based experiences, whether on your own or on shore excursions.For beach lovers, cruise lines have invested in private destinations, especially in the Bahamas. These exclusive island getaways add value by offering pristine beaches, water sports, and curated dining experiences only available to cruise guests.Agency owner Grum notes with excitement that the cruising benefit his clients love the most is simply the convenience of only having to unpack once while visiting multiple destinations.Cruise vacations are value-added and stress-free travel combined.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 22 February, 2026