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Welsh First Minister celebrates contribution of cruise tourism to Wales during ship visit in HolyheadWelsh First Minister celebrates contribution of cruise tourism to Wales during ship visit in Holyhead
The Welsh First Minister, Rhun ap Iorwerth, has hailed cruise tourism as a key driver of the Welsh visitor economy during his first official engagement with the sector since taking office, signalling continued government support for cruise in Wales.On Friday, the First Minister joined Cruise Lines International Association (CLIA) and other industry representatives onboard Regent Seven Seas Cruises’ Seven Seas Grandeur in Holyhead, less than two months after taking office.Cruise is a significant contributor to the Welsh economy, with 10% of its international visitors arriving by cruise. Wales has been a successful example of Government working collectively with industry through the Cruise Wales partnership, working to attract cruise tourism and bring the associated benefits to local communities.During the visit, the First Minister met with ship officers and crew, visited the bridge, and participated in a roundtable discussion on growing and spreading the benefits that cruise brings to Wales. Discussions focused on strengthening Wales' position as a leading cruise destination, supporting local businesses and communities, and advancing the industry's pathway towards net zero emissions by 2050.The visit came halfway through this year’s Welsh cruise season, during which around 100 cruise ships visit the country, making a substantial economic contribution whilst also supporting jobs in maritime and tourism services. Holyhead and Fishguard are among the most popular cruise destinations across the British Isles, with Newport, Swansea, Cardiff and Milford Haven also welcoming ships.Rhun ap Iorwerth, First Minister of Wales, said: “Cruise is one of the fastest growing sectors of tourism, with six ports in Wales by now. I was delighted to meet with partners from across the sector to discuss the continued development of Wales as a major cruise destination, so we can work together to welcome even more tourists to Wales.“Wales will welcome over 100,000 cruise passengers and crew members this year. Today’s conversation will help drive forward growth in the cruise market, so that more people across Wales can benefit.”Andy Harmer OBE, Managing Director, CLIA UK & Ireland, said: “The First Minister's support sends a strong signal that Wales sees cruise as an important part of its visitor economy. Wales is an incredibly popular destination for cruise guests from across the world. From this, our industry makes a substantial contribution to the Welsh economy, whilst helping to put its port communities and cities on the global tourism map.“There is an excellent opportunity to grow this contribution in the comingyears. By continuing the close partnership between government, ports and industry, Wales is well placed to attract further sustainable growth in the years ahead.” Wesley D’Silva, President of Regent Seven Seas Cruises, said: “We truly appreciate the support of our local partners, and the officers and crew of Seven Seas Grandeur were delighted to host the Welsh First Minister in Holyhead. We are excited to continue playing our part in contributing to the Welsh economy by providing luxury travellers from around the world with the opportunity to enjoy the region’s exceptional experiences.”Sarah West, Managing Director, Port of Holyhead, said: “We are proud to support the continued growth of cruise tourism in Wales through the Ports of Holyhead and Fishguard, welcoming thousands of visitors each year to experience everything these communities have to offer. Every cruise call creates opportunities for local businesses, helping to generate economic activity and support jobs."At Stena Line Ports, we are committed to working closely with government, local authorities, CLIA, cruise lines and other tourism partners to ensure Wales remains an attractive and sustainable cruise destination. By investing in our port infrastructure and providing a high-quality experience for cruise operators and their guests, we can help deliver lasting benefits for local communities while showcasing Wales to visitors from around the world.” 08 July, 2026 -
CLIA celebrates latest river and expedition 'Cruise Champions'CLIA celebrates latest river and expedition 'Cruise Champions'
Over 60 agents who successfully completed a seven-month CLIA training programme have been officially recognised as river or expedition ‘Cruise Champions’The agents received their certification at a graduation ceremony in Birmingham.The programmes, now in their second year, are aimed at agents who are new or have limited experience of the river or expedition sectors. Training includes a mix of classroom learning, monthly webinars, assessments and digital catch-ups.The content was rolled out alongside CLIA member operators and covered topics including destinations, product awareness and sales techniques.Andy Harmer, CLIA UK & Ireland managing director, said: "Manycongratulationsto all our Cruise Champions. These programmes have helped them build specialist expertise in two of the fastest-growing cruise sectors and the graduates should be very proud of what they have accomplished."Throughout the courses, agents have shared real-life experiences, customer success stories and practical insights, helping to create a genuinely collaborative learning environment. It's been particularly rewarding to see their knowledge, confidence and enthusiasm develop, equipping them to better support customers and grow their cruise business."Many thanks to our cruise line members for their continued support in helping deliver training and expertise. We look forward to welcoming another trade cohort later this year and continuing to invest in the development of cruise professionals."The next round of programmes will launch in November and again cover either river and expedition cruise. Applications will open in August. 29 June, 2026 -
CLIA announces host of agent events and initiatives at annual conferenceCLIA announces host of agent events and initiatives at annual conference
Cruise Lines International Association (CLIA) UK & Ireland has today (June 4, 2026) made a number of announcements and updates at its annual conference in Southampton.Over 800 delegates from across the trade heard from Andy Harmer, managing director UK & Ireland, who confirmed:* The second cohort of CLIA Cruise Champions will graduate on June 26 in Birmingham, following the successful completion of their expedition cruise or river cruise programmes. Applications for the class of 2027 will then open in September.* The Expedition Showcase will return for a second year to Svalbard in July. Five ships will be available for attendees to visit:- Greg Mortimer, AE Expeditions- HX Spitsbergen, HX Expeditions- Silver Endeavour, Silversea- SH Vega, Swan Hellenic- Le Commandant Charcot, PonantA full day of business sessions, a coastal wildlife boat trip, sightseeing tour, dining at local restaurants and a visit to the world’s northernmost brewery will be on offer. Delegates will be accompanied throughout by the expedition suppliers.* A Luxury Cruise Summit will be held on September 4 in Southampton. The event will comprise a guided ship visit of Oceania Marina, business sessions onboard and a networking dinner the previous evening.* CLIA has announced a'Seattle Awaits' fam trip, new for 2026. Arranged in partnership with the Port of Seattle, Visit Seattle, Virgin Atlantic and Delta, Holland America Line, Princess Cruises and Travel Weekly, it will have a destination theme and is aimed at senior sales, commercial and product managers.Including return flight options from London, attendees will be invited to explore Seattle with a three-night city stay. The schedule will include ship visits to Eurodam and Star Princess as well as hosted evenings. A three-night stay in Washington state will then take place, with hosted activities, guided tours and dining.The event opens for applicationsshortly.* A River Cruise Forum in Manchester on October 6 and a Yacht & Small Ship Forum in Birmingham on October 7 have been arranged. Both will have a full day of business sessions and product training.CLIA Conference runs to June 6. It is the largest UK travel agent of its kind in Europe and today includes business sessions and a networking trade fair. The business sessions were joined by Rob Rinder MBE, professional criminal barrister, media personality and author; and Carly Telford, retired goalkeeper, former Lioness and media pundit.The next two days feature a sailaway party and up to two ships for delegates to visit, from an overall choice of six:- Queen Anne, Cunard- Britannia, P&O Cruises- Celebrity Apex, Celebrity Cruises- MSC Virtuosa, MSC Cruises- Oceania Insignia, Oceania Cruises- Seven Seas Grandeur, Regent Seven Seas CruisesAn optional 'New to Selling Cruise Day' was yesterday on offer to agents.In addition, yesterday also saw over 60 colleagues from across the cruise industry take part in a New Forestbike ride, in aid of the Family Holiday Charity. It marked the highest ever turnout of riders, with participants cycling either 100km, 50km or 20km and a target to raise £10,000.Andy Harmer said: "The range of initiatives announced today underlines our ambition to make 2026 our most impactful year yet for trade engagement. Whether via ship visits, specialist training, networking opportunities or flagship events, we're continuing to invest in helping agents develop their expertise and unlock new sales opportunities across every cruise sector."It's also fantastic to see such strong attendance at this year's conference and a record number of participants taking part in our charity cycle ride. The cruise community is built on collaboration, and events such as these demonstrate both the strength of the industry and the willingness of colleagues to come together, support one another and give something back."To donate to the Family Holiday Charity cycle ride, go to www.justgiving.com/campaign/clia-nf26 04 June, 2026 -
New for 2026: Norwegian LunaNew for 2026: Norwegian Luna
Norwegian Cruise Line knows a good thing when it sees one, and the approach to the cruise brand’s newest ship, Norwegian Luna, was to keep the ship very much in-line with the cruise line’s three most recent sister ships, Norwegian Prima, Norwegian Viva, and Norwegian Aqua.Like its three Prima and Prima Plus sub-class sisters, Norwegian Luna has a slightly smaller footprint than the largest ships in the Norwegian Cruise Line fleet. With many of the brand’s newest innovations onboard, Norwegian Luna has no shortage of bells and whistles.Here is how Norwegian Luna has embraced some of the biggest trends right now in the cruise industry.A Smaller SizeNorwegian Luna isn't exactly what you'd call a small ship, but it's also not the largest in the Norwegian Cruise Line fleet. For decades, cruise lines vied for the title of “world's largest” cruise ship. Every time a line claimed to have the biggest cruise vessel, another brand would strive to outdo it, and ships continued to upsize. (The world's largest vessels can hold nearly 9,000 people at full capacity.)But, when Norwegian rolled out the Prima Class in 2022, it went smaller, rather than larger. Norwegian Luna carries 3,571 guests and is 156,300 gross registered tons, making it about 21% smaller in terms of passenger count than Norwegian Encore, which is NCL's largest ship, and about 36% smaller than Royal Caribbean's Icon of the Seas and Star of the Seas, which are currently the world's largest ships.The smaller size caters to passengers who prefer to sail with fewer people but with big ship amenities – in the case of Norwegian Cruise Line including adults-only areas, top-deck fun attractions, and even Starbucks outlets. Smaller ships can also get into some ports that the world’s largest ships can’t.Norwegian Cruise Line’s move toward smaller vessels is part of an industry trend of cruise lines leaning into smaller newbuilds. With two more Prima Class ships on the way, Norwegian Cruise Line joins Disney Cruise Line and Royal Caribbean, for instance, in having orders on the books for vessels smaller than the largest in their fleets.Entertainment highlightedThe main differentiator between Norwegian Luna and other Prima Class vessels is in entertainment. The ship debuted with three new main-theater entertainment options. One is a riveting tribute to Elton John, featuring pianos, top tier singing, dancing, and some mind-blowing costumes. There’s also a tribute to The Eagles, featuring many of the band’s hreatest hits sung by a group of four singers backed by live music.A show called "HIKO: Innovation Meets Wonder," incorporates a laser show, aerial acrobatics, digital projections and a performance set entirely on trampolines.The productions tie into the trend of cruise lines competing to have the flashiest, most technologically advanced and most captivating shows afloat, complete with elaborate sets and costumes and Broadway-worthy casts.A smaller, more exclusive, for-a-fee cabaret-style show on Norwegian Luna is held in one of the ship’s lounges – and speaks to a new wave of speakeasies and elevated entertainment options held in smaller, more intimate venues across the ships of several cruise lines.Jaw-Dropping Top-Deck FunAnother current trend is cruise lines courting multigenerational families with kids more than ever. That means adding exciting family friendly attractions, and Norwegian has put itself firmly in that realm with its newest additions.Norwegian Luna carries over several innovations from its sister ships. On the ship’s top outdoor decks, passengers can play on waterslides, thrilling dry slides, and the Aqua Slidecoaster, which weaves together waterslide and rollercoaster elements.Sustainability EffortsThe Cruise Lines International Association (CLIA) requires its members to abide by strict environmental practices. Cruise lines, including Norwegian Cruise Line, have, for instance, taken steps to reduce waste, avoid single-use plastics, implement recycling and water purification systems onboard, reduce energy usage, and plug into shoreside power when available. CLIA’s member cruise lines are pursuing net-zero emissions by 2050.Practices on Norwegian Luna also include keycard-controlled cabin lights (that turn off automatically when the card is removed) and cutting down on food waste including, creatively using fruit by-products and peels as ingredients for a sustainable cocktail menu at the Metropolitan Bar.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 02 June, 2026 -
Destination Spotlight: South AmericaDestination Spotlight: South America
The South America/Panama Canal region plays a crucial role in making several cruise itineraries possible. Cruise guests may explore the continent on South America-focused cruises that visit such key port cities as Rio de Janeiro and Buenos Aires or destinations such as the Chilean Fjords. They may explore the continent on world cruises, some sailing around Cape Horn at the southernmost tip of the continent. Or they may experience the continent on Caribbean and South America itineraries visiting, for instance, Colombia and Central American countries.Adventurous travelers might opt for a bucket list expedition cruise to the Galapagos Islands or visit Argentina or Chile as gateways to Antarctica. Others might hop on a river ship, sailing along the Peruvian Amazon or Colombia’s Magdalena River.Panama Canal itineraries embarking from ports in Florida or California, offering cruisers a first-hand look at an engineering marvel as they sail through the legendary waterway. Cruise lines traverse the canal seasonally as they reposition vessels from Florida to the Pacific Coast and Alaska, while providing guests access to, for instance, Colombia, Panama, Costa Rica, Belize, Guatemala, and Mexico.According to Cruise Lines International Association (CLIA), in 2025, 1.20 million* cruisers sailed in the South America/Panama Canal region, making the region the 8th largest cruise destination in the world (*The number does not include the Galapagos Islands).In addition to international appeal, South America has strong regional appeal. According to CLIA, in 2025, 1.12 South Americans took an ocean-going cruise, many staying close to home in South America or the Caribbean.A Perfect Winter DestinationMost South American countries are in the southern hemisphere and remain warm all year due to their tropical climate. Even the region’s coldest temperature locations are at their warmest between November and March – which is winter in the northern hemisphere. South America during this time provides the opportunity for those from northern regions to escape the chill.Brazil’s Rio de Janeiro, Santos and Salvador; Lima, Peru; Argentina’s Buenos Aires; Chile’s Valparaiso and Santiago; and Uruguay’s Montevideo and Punta del Este, are featured cruise ports on world cruises and other South America itineraries. The Falkland Islands offer a bit of British flavor in the region, and the mighty Amazon as it runs through Peru provides opportunity to explore inland on a fascinating river cruise. River cruise line AmaWaterways recently inaugurated the Magdalena River in Colombia as a new cruising destination in South America.Ecuador’s lush and largely untouched Galapagos Islands archipelago is a prime expedition cruise region, featuring animals like giant tortoises, marine iguanas, sea lions, Galapagos penguins and Darwin’s finches, which you won’t find anywhere else in the world. Most islands are uninhabited and cruise lines such as Celebrity Cruises, HX Expeditions, and Silversea Cruises ferry passengers ashore in inflatable boats for wet landings that take them straight onto the sands of pristine beaches. Many passengers begin their cruises with a visit to Guayaquil or Quito, Ecuador. A popular add-on is an inland visit Peru’s Machu Picchu.With sailings starting in South America, Antarctica, a key bucket-list destination for intrepid cruisers – with its icy landscapes, penguins and whales, is most easily reached by ship. Passengers have several options for embarkation. The most common include boarding the ship in Ushuaia, Argentina, for a sailing across the Drake Passage. A newer option is flying from Chile to King George Island, in the South Shetland Islands, to board a vessel. Silversea is opening a hotel in Puerto Williams, Chile, to accommodate its guests. Quark Expeditions offers a fly-cruise program originating in Punta Arenes, Chile.A Partnership Made in ParadiseWith their presence, cruise lines contribute significantly to local economies in the region. Cruise lines pay port fees, employ local personnel, and partner with shore excursion providers in the locations the vessels frequent. The direct, indirect, and induced impacts from cruise activity on the Brazil economy alone is more than $1 billion.More than a dozen CLIA member lines – including MSC Cruises, Costa Cruises, Holland America Line, Oceania Cruises, Princess Cruises, Ponant Explorations, Azamara Cruises, Regent Seven Seas Cruises, Scenic Luxury Cruises & Tours, and Seabourn – regularly visit South America.A spokesperson for MSC Cruises, which has the largest market share in South America, notes the variety of itineraries, intuitive hospitality and culture are important draws in the market, and contribute to South America being a standout destination.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 02 June, 2026 -
The Future of Innovation at Sea Is Here: Exciting New Cruise Ships for 2026The Future of Innovation at Sea Is Here: Exciting New Cruise Ships for 2026
Cruising in 2026 isgreener than ever before, each new class of ship moreenergy efficient than the last. This year’s debut ships from the cruise line members of the Cruise Lines International Association (CLIA) are adoptinglow-emission propulsion technologies, shore power plug-in capabilityto reduce emissions in port,advanced waste management systems, and otherstate-of-the-artenvironmental technologies– andarepreparing for the use of emergingsustainable fuels.New technological achievements are propelling not just the vessels themselves, but also next-level onboard entertainment– thrilling rides, world class shows, and innovative dining experiences.From intimatesuperyachts tothe largestresortsat sea, 2026 is an exciting year for repeat cruise fansand new-to-cruise travelers alike.Here are the newest ships in the CLIA fleet.Disney Cruise Lines: Disney AdventureDisney Cruise Line continues to innovate with its latest ship,DisneyAdventure, sailing from Singapore. Geared towards the Asian market, Disney Adventure is the first and only shipin Disney’s Global Classand is amongthe first cruise ships builtto runongreen methanol,producedfrom renewable sources, once that fuel is more readily available. Disney Adventurecarries up to6,700 guests. Seven themed “worlds” onboard include Marvel Landing,the line’s first major Marvel‑themedzone, and featuringIroncycleTest Run, an 820-foot rollercoaster that is the longest such attraction at sea.Norwegian Cruise Line: Norwegian LunaNorwegian Cruise Line’s Prima Plus-class has grown with the debut ofthe 3,571-passenger Norwegian Luna.Entertainment highlights include a new Elton John tributeshow alongPrima Plus class favorites, as introduced onsister ship Norwegian Aqua, such as theSlidecoaster, an exhilarating roller coaster-meets-waterslide. Norwegian Luna’s123-suite Haven, Norwegian Cruise Line’s signatureluxury ship-within-a-ship retreat, expands withnewThree-Bedroom Duplex Haven Suitesfor families or groups of friends. Norwegian Luna isdesignedfor enhanced energy efficiency, including upgraded HVAC systems, optimized power management, and waste heat recovery technology.Emerald Cruises & Tours: Emerald KaiaThe 128-passenger Emerald Kaiais the third superyacht in the fleet of Emerald Cruises & Tours. The new ship boasts a larger spa than on its sister ships, a new Asian‑inspired Night Market Grill, and a new marina deck complete with a giant inflatablewaterslide into the sea. Through its Cherish the Planet initiative, Emerald Cruises & Tours underscores its commitment to sustainability, which includes efforts ineliminatingsingle-use plastics onboard, reducing CO2 and emissions, and social‑impact projects.Orient Express Sailing Yachts: CorinthianThe 110-passenger Corinthian is the world’s largest sailing yacht (at 722 feet). The first in the new Orient Express Sailing Yachts fleet, the ultra-luxury three-masted features suites averaging 750 square feet, and such accoutrements as cuisine by French Chef Yannick Alléno, whose 17 restaurants have earned 17 Michelin stars. The yacht is capable of 100% wind-powered navigation, supplemented, when necessary, by a hybrid propulsion system using LNG. The cutting-edge yacht is engineered to allow future green hydrogen integration as technology and regulations allow.American Cruise Lines: American Maverick, American RangerTwo newcoastalships, American Maverickand American Ranger, are the third and fourthsmall ships in the PatriotClass of American Cruise Lines.The130-passenger vesselsfeature cabins and suites with balconies and itinerariesthat sail alongthe eastern coastline of the U.S. The ships operate on ultra-low Sulphur diesel fuel (ULSD), with energy efficientengines and generatorsand have shore powerconnection capability. Food onboard is locally sourced whenever possible, and agritourism excursions educate guests on how their food is harvested.TUI Cruises: Mein Schiff FlowTheItalian-built,3,984-passenger Mein Schiff Flow, sister ship to Mein Schiff Relax, is German line TUI Cruises’newestcruise ship. Technical advancementsinclude a dual-fuel propulsion system that usesliquified natural gas (LNG), the cleanest burning marine fossil fuel, and is ready to use bio-LNG and e-LNGas well as green methanol, adopting the cleanest fuels as they become available. The ship is also equipped to run emissions-free in ports of call. Flow boasts 14 dining revenues and 17 bars and lounges including a burlesque bar, Le Cage.Explora Journeys: Explora IIIEXPLORA III is the third ship fromluxury line Explora Journeys, owned by MSC Group. Theenergy-efficient ship is the first in theExplora Journeys fleet powered bycleaner-burningLNG andis readyfor the use of sustainable fuels. The new“resort-at-sea”featuresmore public space per guest than its sisterships. This includes an open‑air fitness area, among new wellness-focused offerings, and an expandedarea for kids.Guests stay in 463oversized ocean-facingsuitesandluxuriate in a choice of five heated pools, six restaurants and 12 bars and lounges.Royal Caribbean: Legend of the SeasRoyal Caribbean’srecord-breaking, LNG-fueled Icon Class expandswith the Legend of the Seas. Able to carry up to 7,000 passengers, Legendis the first of Royal Caribbean’s world’s largest ships to sail Europe and Southern Caribbean itineraries. New additionson the mega-shipincludeaHollywoodlandSupper Club specialty restaurant andperformances of the Broadway hitshow Roald Dahl’s “Charlie and the Chocolate Factory.”The ship appeals to thrill-seekers with attractions such as Category 6, the largest waterpark at sea, and entertains with more than 20 bars, lounges and live music spots including a jazz club.Regent Seven Seas Cruises: Seven Seas PrestigeSeven Seas Prestige is the first ship in the newPrestige Class from Regent Seven Seas Cruises. Prestige is the luxurylines new flagship, 40% larger than earlier ships but with only 10%additionalguests – affording more space per passenger.Theall-suite, all‑balconyshipcarries up to 822guests in accommodations that include over-the-top two-level suites. Prestige is designed to evoke the grandeur of classic linersincludingadramatic grand Starlight Atrium with twin spiral staircasesand topped by a glass‑ceiling dome. Behind the glamourare advanced environmental technologies.MSC Cruises: MSC World AsiaMSC Cruises’ large-scaleMSC World Asia, with a capacity of 6,782 passengers, is the third ship in MSC’sWorldClass series, which also includes MSC World Europa and MSC World America.The ship runs on cleaner-burning LNG and features the latest green technologies andprograms,including a comprehensive onboard recycling plant. Thedesign throughoutis inspired by Asia. New additions to the fleet include a pan‑Asian specialty restaurant, aRoyal Duplex Suite, and a redesigned Luna Park Arena. Thrill seekerscan enjoy the longest dry slide at sea, whipping down 12 decks, with a design inspired by Singapore’s Gardens by the Bay.Windstar Cruises: Star ExplorerWindstar Cruises debuts the all-suiteStar Explorer, sister ship to Star Seeker, both ice-strengthened, all-suite expeditionships able to explore polar regions and beyond. Among environmental features, theships are equipped with shore power connectivity. Windstar fan favorites areback,including an aft marina for watersports andcuisineinfluenced by chefs from the James Beard Foundation – Windstaristhe official cruise line of the JBF.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 01 June, 2026 -
From Shipbuilding to Home Porting: The Cruise Industry in ItalyFrom Shipbuilding to Home Porting: The Cruise Industry in Italy
Italy’s influence on the cruise industry begins with building modern cruise ships packed with innovative attractions and sustainability enhancements. It culminates in alluring Mediterranean itineraries that draw Europeans and overseas travelers alike to Italy’s famous cities and boutique destinations.Italy has an outsized impact on most aspects of the cruise lifecycle, and the cruise industry in turn is a key contributor to the country’s economy.Made in Italy: Shipbuilding and sourcingItaly’s role in the cruise industry is greater than its collection of destinations. Through cruise-related activities, Italy generated an economic output of 8.5 billion euros (more than $21 billion) in 2024, with a 7.3-billion-euro (about $18.5) contribution to the country’s GDP, according to a Cruise Lines International Association (CLIA) report.Italy topped all other European countries with the financial impact of its cruise-related businesses, more than doubling the next country’s output. Italy generates significant economic impact across four cruise-related areas — shipbuilding, cruise line purchases, passenger and crew spending, and staff wages.As of April 2026, the cruise industry has committed to building 84 ships over a 14-year period, and 50 of those ships were assigned to Italian shipbuilders – for an investment of tens of billions of dollars. The largest shipbuilder, Fincantieri, is based in Trieste and has eight facilities in Italy. Fincantieri has built more than 130 cruise ships for 25 brands – including brands of Carnival Corporation, MSC Group, Norwegian Cruise Line Holdings, and Royal Caribbean Group. One in every three cruisers sails on a Fincantieri-built ship, according to the company.Fincantieri employs some 10,000 people and generates 90,000 additional jobs in Italy alone. The company is also at the forefront of the cruise industry sustainability movement, innovating with LNG (liquified natural gas) propulsion, among other areas.In addition to shipbuilding jobs, Italy generates revenue through provisioning the cruise industry. Cruise lines buy from local farmers, fishmongers, even cheese and pasta makers, to supply the fresh produce and quality ingredients their guests enjoy.The allure of Italian portsIn 2025, according to CLIA, one out of six cruise passengers worldwide sailed in the Mediterranean, for a total of 5.96 million travelers. Italian ports were instrumental in drawing those cruisers to southern Europe. With more than 15 million passengers expected to embark, disembark, or transit through Italian ports in 2026, Italy is a leading cruise destination country in Europe.“Italian ports are not merely places to dock as they offer a unique blend of art, history, and gastronomy that is the main driver for European cruise demand,” says Laura Cimaglia, vice president of MedCruise, which promotes the cruise industry in the Mediterranean.With more than 60 cruise ports, Italy offers access to a mix of iconic cities, such as Venice, Naples, and Rome, and attractive smaller destinations, such as Bari and Savona. The country is home to more than 60 UNESCO World Heritage Sites, many easily accessed from its coastal ports.The abundance of Italy’s attractions drives repeat business crucial for industry success, Cimaglia says.Several Italian cities also serve as embarkation and debarkation ports for Mediterranean cruises. Homeports are a win for cruisers and local communities alike. Visitors can custom design a longer vacation that includes a land stay. In the process they spend money on accommodations, restaurants, transportation, tours, and activities – all beneficial to the local economy. Plus, homeports as operational hubs create jobs in port services, provisioning, and logistics.Italy as source marketItaly is not only a welcoming cruise destination, but the sixth largest passenger source market in the world, with 1.1 million Italians setting sail in 2025, according to CLIA.What do Italians love about cruising? “The pleasure of discovering multiple destinations in one journey, the social and convivial side of travel, great food, and the balance between relaxation and cultural immersion,” says Dario Rustico, general manager Americas for Costa Cruises.Italians most often cruise regionally in the Mediterranean (75% of bookings), but they are increasingly interested in world cruises and longer sailings to other destinations, says MedCruise’s Cimaglia.Costa Cruises, headquartered in Genoa and with Italian-flagged ships, and MSC Cruises, founded in Italy, and now based in Geneva, help promote cruising to Italians and attract international travelers with their European atmosphere and cuisine.“From a business perspective, they leverage the Mediterranean lifestyle as a unique selling proposition,” says Cimaglia. “These cruise lines act as ambassadors, attracting a diverse international clientele that seeks the elegance and warmth synonymous with the Italian spirit.”© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 01 June, 2026 -
Cruise Lines Are Patrons of the ArtsCruise Lines Are Patrons of the Arts
Each night, a massive video show appears at PortMiami, transporting viewers on a marine journey from shore to mangroves, coral reefs to the depths of the sea. Drivers traveling from downtown to Miami Beach take in the nightly picture show, a complex work by digital artist Danielle Roney, embedded into the MSC Cruises terminal facade. The $1 million-plus "Maris" artwork is the result of five years of hard work, supported by the cruise lines.For emerging and established artists alike, cruise line members of the Cruise Lines International Association (CLIA) have become meaningful patrons. Across ships of every size - and at terminals too - contemporary art has evolved as a guest amenity that deepens the onboard experience."It's a great conversation starter for our guests," explains Christopher Prelog, President of Windstar Cruises.Cruise lines meaningfully supporting artistsWhen Windstar moved its headquarters from Seattle to Miami in 2022, it partnered with the local nonprofit Fountainhead Arts to commission large-scale murals for three ships, each created by a different emerging artist. The collaboration has been so popular with guests that the company has commissioned three more.Nice'n Easy, a two-person art collaborative of artists Jeffrey Noble and Allison Matherly, painted one of the first murals, a cheerful scene measuring 7 feet by 30 feet, aboard Windstar's 312-passenger Star Breeze. "It was a unique opportunity," says Noble. "It's a very cool idea that our work is out there, sailing around the world."A benefit for artists working with cruise lines is they are well compensated, says Fountainhead Arts founder Kathryn Mikesell, noting that cruise companies do not expect emerging artists to just work for exposure.Encouraging creativityWhile some cruise lines purchase existing works for their public spaces, several cruise lines work with art advisors to commission new works that underscore a ship's particular sensibility.For Seabourn's 264-passenger expedition ship, Seabourn Pursuit, the design team at Tihany Design worked with art curators at London-based Double Decker to commission works reflecting the remote places the ship visits, such as Antarctica. The ship's artwork includes a landscape of glass panels by South Korean-born Sogon Kim and a Double Decker designed a geode-like sphere structure evoking an inky sky filled with stars and planets.For brands such as Celebrity Cruises, Royal Caribbean International, and Silversea Cruises, among others, the firm International Corporate Art commissions pieces based on each ship's individual theme. On Silversea's Silver Nova, for instance, artworks use textures and materials to explore hidden meaning. What looks like a tapestry by Federico Miro, for instance, turns out to be a detailed acrylic painting; and "mosaics" by Marie-Andrée Côté are in fact delicate porcelains.On Royal Caribbean's 5,600-passenger Icon of the Seas, which debuted in 2024 as the world's largest cruise ship, nearly 14,000 artworks subtly reflect a theme of multiculturalism. They include Daniel Arsham's massive archeological-style head with a bi-colored face; and Thandiwe Muriu's colorful pattern-on-pattern photographs. The 4,000 works on sister line Celebrity Cruises' Celebrity Apex include "The Hidden Forrest," a mirrored maze by Kohei Nawa that both calms and confounds. To help guests make the most of the onboard art experience, these brands and other offer guests onboard art tours, whether guided or digitally accessible.Art education onboard shipsPublic artWhen it comes to cruise-line commissioned art, Mooney's "Maris" for the MSC Terminal in Miami takes "unique" to new depths. Her artwork imports live data from sensors on marine buoys, then converts them into moving images that adjust in scale in real time -with 18 rear projectors showing the work on the building in 166 million pixels.The result enables Rooney to visually convey a story focused on the cruise line's commitment to ocean preservation. Says Rooney, "It's actually communicating something very meaningful and beautiful and poetic but in a tangible way."© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected]. 01 June, 2026 -
CLIA’s 2026 Hall of Fame Cruise Industry Awards Honor Influential Advisors and Cruise Line LeadersCLIA’s 2026 Hall of Fame Cruise Industry Awards Honor Influential Advisors and Cruise Line Leaders
The Hall of Fame Cruise Industry Awards from Cruise Lines International Association (CLIA) are known to make powerful CEOs tear up, and humble successful travel agency leaders.Each year, CLIA recognizes four outstanding individuals or organizations who have made an outsized contribution to the cruise industry. Awardees are chosen from among the North American travel trade community (including agency owners, executives, and advisors) as well as trade-facing sales and marketing leaders at CLIA member cruise lines.The 2026 Hall of Fame inductees have had a positive impact on the cruise industry and on their colleagues throughout their decades in travel sales.Two Decades of CLIA’s Hall of Fame Cruise Industry AwardsCLIA inducted its first class into the Hall of Fame in 2005. The awards can recognize any member of CLIA’s travel trade community, at any stage in their career. Inductees are honored at a gala event during Cruise360, CLIA’s biggest professional development and networking event of the year, where they receive CLIA’s Spirit of Ascension statuette. (Fun fact: It’s the same height and weight as an Oscar.)The selection process for this meritorious honor is a year-round endeavor. Recommendations come from CLIA’s North American travel trade membership, with more than 59,600 members. CLIA’s in-house trade relations team compiles a short list and discusses candidates with select members of the CLIA Trade Relations Committee. This strategic advisory committee, composed of cruise line senior vice presidents and C-suite executives from prominent travel agencies, provides perspective and helps shape each year's Hall of Fame class. Authority for final selection remains with CLIA.“Because we have such strong relationships and engagement with our community, we’re very in tune with who ought to receive the honor,” says CLIA Vice President of Industry & Trade Relations Charles Sylvia, ECC.2026 Hall of Fame InducteesThis year’s class of Hall of Famers earned their recognition through decades of supporting the growth and success of the travel trade community.Elite Cruise Counsellor (ECC) of the Year:Wendy Franz, ECC, Trevello Travel GroupFranz is a former nurse who opened a home-based travel agency in 1997 and joined host agency Trevello Travel Group in 2008. She stood out because of her unwavering support of her fellow travel advisors.“Wendy Franz has constantly given of herself to everyone in her professional life,” says Sylvia. “Since she became a travel advisor, she has given back to her fellow travel advisors in terms of mentorship and support.” Wendy gave up her own time, sometimes putting aside her own business priorities, to nurture others in the industry, Sylvia adds.Travel Agency of the Year:Nexion Travel GroupNexion Travel Group has a history of promoting advisor education and bringing the best people into the travel business. The agency encourages its members to be active in travel industry advocacy, and its leaders set the example. President Jackie Friedman recently served as chair of the American Society of Travel Advisors (ASTA) and is currently a member of the CLIA Trade Relations Committee.Nexion as a company is a huge supporter of Family Bonds, a foundation designed to financially support people within the travel space experiencing adversity, such as an illness or the loss of a home.“While Nexion is a company that looks to make a profit, it is also one of the best citizens within the travel industry and seeks to make a positive difference in people’s lives,” says Sylvia.Lifetime Achievement Award (Trade):Rick Mazza, president and CEO, Travelsavers/NestMazza is best known as the father of the modern consortium model, uniting independent travel advisors to better negotiate with providers and share marketing and training resources. He launched Travelsavers in 1970, an agency network with an enhanced focus on marketing, and grew that business from 55 agencies to more than 3,000.Mazza has since founded other consortium businesses, including The Affluent Traveler Collection, a marketing group for luxury advisors, and Nest, a network for home-based agencies, which serve to provide members with marketing tools, technology assistance, strategic partnerships, and professional training. He was also an early supporter and partner of the cruise industry.Lifetime Achievement Award (Cruise Line):Dondra Ritzenthaler, ECC, CEO of Azamara CruisesRitzenthaler has been an inspiration to many over her 40-plus years in the travel industry, including in her current role and formerly as sales and marketing executive at Celebrity Cruises and American Airlines. She earned this award for her leadership mindset that prioritizes relationships and teamwork, and for always being a strong advocate for travel advisors. Colleagues describe her as a mentor, motivator, and friend.Previous Hall of Fame inductee Vicki Freed, senior vice president of sales and trade support & service at Royal Caribbean, said at the awards gala that Ritzenthaler “brings laughter into hard work, friendship into business, and heart into absolutely everything she does.”What makes the CLIA Hall of Fame honor so special is the impact it has on its recipients.“These folks are such consequential, powerful people—leaders we all look up to—but when they finally find out that their industry is recognizing them, it becomes a very human and personal moment,” says Sylvia. “That has been one of the most satisfying aspects of this program.”© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 18 May, 2026 -
Women Presidents Are Changing the Cruise Industry for the BetterWomen Presidents Are Changing the Cruise Industry for the Better
Who runs the cruise world? Increasingly, it’s women in leadership positions throughout the industry.“The cruise industry provides the most advanced opportunities for women in maritime,” reports Cruise Lines International Association (CLIA). CLIA data shows 50% of women in the cruise sector hold mid-level positions or higher positions and that women hold 40% of cruise line senior leadership positions. Female presidents and CEOs lead some 20 cruise lines including 11 CLIA-member ocean cruise lines and six river cruise lines.Female representation in the industry is on the rise, from the navigation bridge to the boardroom, and both cruise lines and their guests are benefiting from this sea change in the historically male-dominated maritime world.We talked with several women cruise line presidents to learn about their journeys to leadership and the growing opportunities for women in cruise.No path to leadership is the sameMost of today’s female cruise line presidents did not begin their careers in the cruise industry, though many started out in the travel and hospitality world.Dondra Ritzenthaler, CEO of Azamara Cruises, began her career at American Airlines before transitioning into the cruise industry. Katie McAlister, president of Cunard, worked for TUI Group, one of the world’s leading travel businesses; and Anna Nash, president of Explora Journeys, initially worked for land-based luxury lifestyle brands such as Aman and Belmond. Christine Duffy, president of Carnival Cruise Line, started out as a travel agent.Other female presidents found their way to cruise from other career paths. Lynn Torrent, president of MSC Cruises’ North America division, was first an accountant, and Laura Hodges Bethge, president of Celebrity Cruises, started her career in education.Beth Bodensteiner, president of Holland America Line, started as a temp at Holland America Line quickly rose through the ranks, holding a range of leadership roles.One thing most of these women have in common – they credit their families, most often their mothers, for inspiring them to succeed.Female leaders raise up the industryHaving diverse leadership styles and viewpoints strengthens the cruise industry and women presidents bring many assets to the table that impact both their company’s success and their guests’ enjoyment of their cruise vacation.“With women driving most of consumer vacation planning and booking decisions, it’s essential that their voices are represented at the leadership table,” says MSC’s Torrent. “When women help shape strategy, product design, and guest experience, we’re better positioned to deliver cruises that truly reflect the needs and preferences of our guests.”Women leaders have brought significant changes to their brands. “Many of the innovations that elevate the guest experience have been shaped by women across our organization,” says Cunard’s McAlister.“Women bring a leadership style that naturally aligns with what makes cruising special – empathy, intuition, collaboration, and a deep focus on people,” says Azamara’s Ritzenthaler says. “Women leaders often excel at seeing the full picture – how onboard operations, shoreside teams, and the guest journey all intersect. And they lead with the kind of emotional intelligence that creates stronger teams and more loyal guests.”Cruise lines support future female leadersCruise companies are expanding programs to grow the ranks of female leaders and support and encourage women working both on land and at sea. This includes inviting hospitality and maritime students to come on board ships to learn about career opportunities.Every year, more women climb the ranks of officers, with several cruise lines boasting female captains – such as Captain Inger Thorhauge, Cunard’s first female captain, and Explora Journeys’ Captain Serena Melani.“We see female captains, chief engineers, and hotel directors commanding ships with strength and confidence,” says Azamara’s Ritzenthaler. “Their presence is changing perceptions – not just for guests, but for future generations of women who may have never imagined a career at sea.”Carnival Corporation, with nine cruise brands, created an award-winning online platform, the Women Officers Network (WON), as a way for female officers to“connect, share knowledge, and support each other in an environment that is frankly still predominately men,” says Holland America’s Bodensteiner.“We intentionally mentor and elevate women at every level – through leadership training and hands-on development opportunities,” says Explora Journeys’ Nash. “By creating space for diverse voices and giving them the freedom to shape strategy, we become stronger, more thoughtful, and more human as an organization.”The sky’s the limitWomen cruise line presidents encourage other women in the industry to also think big.“Don’t limit yourself to the roles you think you’re supposed to pursue,” advises MSC’s Torrent. “Some of the most meaningful opportunities come when you step outside your comfort zone.”With more women embracing leadership in the cruise industry, everyone benefits. “Every time a woman steps into leadership in this industry, she widens the path for others,” says Explora Journey’s Nash. “That alone makes it worth the climb.”© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 18 May, 2026