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Industry and Government step onboard for New Zealand cruise focus
April 24, 2025 – Cruise leaders and industry stakeholders today joined New Zealand Tourism and Hospitality Minister Louise Upston for an on-board discussion on the direction of New Zealand’s cruise industry, putting a focus on close collaboration to achieve future prosperity.
As the summer cruise season draws to a close, the Minister was welcomed aboard Celebrity Cruises’ Celebrity Edge, part of Royal Caribbean Group’s fleet, during the ship’s latest visit to Auckland. The Minister was joined by Cruise Lines International Association (CLIA), the New Zealand Cruise Association (NZCA), and cruise line representatives.
The forum also included more than 30 tourism leaders and other port and destination stakeholders, who were given insights into the global cruise sector and its current outlook.
CLIA Managing Director in Australasia Joel Katz said the meeting was an opportunity to highlight the cruise community’s commitment to New Zealand and address some of the challenges faced in the region.
“New Zealand is a jewel among cruise destinations and consistently rates highly among international cruise passengers, which presents huge opportunities for New Zealand communities,” Mr Katz said. “Cruise tourism generates many millions of dollars for local businesses in New Zealand and supports thousands of Kiwi jobs, so we want to create an environment where cruising can prosper responsibly.”
NZCA CEO Jacqui Lloyd said cruise tourism brought hundreds of thousands of international visitors each year, but warned numbers were declining in New Zealand in contrast to strong growth in the rest of the world.
“Creating a successful cruise economy means achieving the right regulatory settings and encouraging close collaboration, so we can thrive in a well-managed way,” Ms Lloyd said. “We welcome the opportunity to discuss how New Zealand can attract more ships to our waters and reverse the decline, so we can strengthen the economic benefits for local communities around the country,” Ms Lloyd said.
Minister for Tourism and Hospitality Louise Upston said the meeting had provided valuable insights.
“Our Government has a clear priority to unleash economic growth. Tourism and hospitality – including the cruise industry – will be key contributors as we get back to 2019 visitor numbers. We know cruises bring big economic benefits with passengers spending money in our businesses and communities.
“I look forward to further work with the cruise industry and across government agencies, as we jointly explore opportunities and address challenges.”
While New Zealand has welcomed more than 40 international cruise ships over the past summer season, the NZCA calculates there has been a 20% reduction in cruise visitors due to reduced cruise ship deployment. Cruise lines have attributed the reduction to rising costs, government charges and regulatory complexities.
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How River Cruises Are Winning Over Curious Travelers
Sometimes the best view when traveling is one that’s ever-changing, new places ahead, and that’s delivered on river cruises. As with ocean cruises, you unpack once and you’re off on a journey navigating storied waterways. From Europe’s Rhine, Danube and Seine to Portugal’s Douro, Egypt’s Nile to Asia’s Mekong, and even along the mighty Mississippi, river cruises are your front row seat to spectacular inland sights.The River Cruise BoomRiver cruising has experienced a surge in popularity in recent years, particularly among travelers seeking a slower, more immersive alternative to traditional land-based tours involving buses, planes, or trains. According toCruise Lines International Association (CLIA), river cruise bookings continue to rise as travelers discover the unique appeal of journeying through the heart of countries on water on small river ships.CLIA member lines AmaWaterways, Avalon Waterways (from tour operator Globus), Scenic Luxury Cruises and Tours and Uniworld sail in Europe and beyond, while American Cruise Lines focuses on U.S. waterways such as the Mississippi and Columbia & Snake rivers in the Pacific Northwest. All deliver itineraries that cater to travelers seeking cultural immersion scenic beauty and pampering hospitality. New in Europe is the recently launched Trafalgar River Cruises from tour operator Trafalgar. Ocean line Celebrity Cruises plans to debut the first ship in its Celebrity River Cruises fleet of innovative river ships in Europe in 2027.Some river cruise guests are new-to-cruise, just discovering the joy of waterborne experiences. Others are ocean cruisers, looking to easily experience inland sights on one trip.The River Cruise Experience: Easy, Intimate, and ImmersiveThink of a river cruise as a floating boutique hotel, offering an intimate experience with fewer guests and attentive service. Most river ships carry fewer than 200 passengers, some fewer than 100, and others fewer than 50. Staterooms are thoughtfully designed, often with views of passing riverbanks from your bed or sitting area. In Europe, head to your ship’s top deck for 360° views as you glide past storybook towns, pass through locks (essentially water elevators), and under majestic bridges. Sail the Nile and you’ll see why it’s often referred to as a floating museum tour. You’ll coast by 5,000+ years of history from grand temples and tombs to vibrant local villages.The vibe onboard river cruises is casual and relaxed, with no formal dress codes. River cruise fares cover meals, enrichment activities, shore excursions, WIFI, and entertainment. Chefs onboard draw inspiration in local flavors and ingredients, and infuse them into every meal, from buttery croissants on the Seine to phở, the traditional Vietnamese noodle soup, on the Mekong.Activities onboard aim to deepen guest connection to the region. Sailings often feature guest lecturers, local artists, and wine tastings from nearby vineyards – select AmaWaterways sailings in Europe feature visiting wine experts who share fascinating insights into the region’s viticulture. Scenic’s Specialty Cruises host distinguished authors, historians, and celebrity chefs.Destinations at the Heart of It AllRiver ships often dock within steps of enchanting villages, exciting cities, and UNESCO World Heritage Sites. You’ll be treated to complimentary shore excursions every day, led by local expert guides. The group sizes on these tours are deliberately kept small, allowing for more time to engage with the guide and making navigation easier. Complimentary headsets are provided, allowing you to hear your guide clearly, even if you stray a few steps behind.Shore experiences are designed to cater to a range of activity levels and interests – with active, leisure, and immersive options. You’re also free to explore on your own. Consult the Wellness Hosts on AmaWaterways for fitness-forward excursions, such as bike tours and guided runs. Avalon Waterways’ Avalon Choice Program offers guests the option of three daily excursion choices at different levels of activity. Experience the magic of a destination after dark with Uniworld’s "Nights Out" experiences, which can range from illuminated city strolls to private evening palace visits on select itineraries.New routes continue to expand the breadth of inland reach, such as CroisiEurope’s itineraries on the Loire River in the Loire Valley, a designated UNESCO World Heritage Site renowned for its historic towns, architecture, and natural beauty. In South America, Ama Waterways recently inaugurated itineraries on the Magdalena River in Colombia. River cruise guests also have access to waterways such as the Chobe in Botswana and Ganges in India.On a river cruise, there’s time to experience destinations. You’re en route on an expertly crafted itinerary that focuses on the best of (and freshest flavors from) the local region. When you aren’t off the ship exploring, enjoy sitting back and watching the world go by.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 18 May, 2026
Cruise Lines Embrace Cultural Immersion by Bringing the Destination on Board
Cruise lines embrace cultural immersion by bringing the destination on boardThe 2026 Virtuoso Luxe Report ranked “cultural immersion” as the #4 trend in travel and cruise lines are ready for it. Cruise lines have found creative–and delicious–ways to bring regional culture to their guests.From cuisine tied to the day’s port of call to local experts and performers holding court in ship theaters, cruise lines more than ever are tying on-ship activities to the destinations they sail.Cruise lines embrace regional cuisineTrying new foods, expecially regional specialties, has always been important to most travelers. A new trend is cited in American Express Travel’s 2023 Global Travel Trends Report - 89% of Millenials and Gen Z surveyed say they want to enjoy local snacks.Cruisers can enjoy some culinary risk-taking and immersion on board, not just during time ashore.Silversea Cruises has embraced this trend, introducing the S.A.L.T. (Sea And Land Taste) program in 2021 on its Silver Moon and expanding the program to other ships in the fleet, including the newest ships Silver Ray and Silver Nova. Guests can learn about regional cuisine through expert-led lectures, cooking demos, and hands-on cooking classes. S.A.L.T. Kitchen and S.A.L.T. Bar change their food and drink menus throughout the cruise to highlight ingredients and recipes from the current port of call.Alaska specialists Holland America Line and Princess Cruises are committed to serving locally sourced, sustainable seafood on their Alaska sailings. Holland America specifically highlights an array of Alaskan ingredients at themed brunches and dinners and offers a special menu of Alaska-inspired cocktails, cooled by glacial ice.On select Arctic cruises, in Greenland and the Northwest Passage, Quark Expeditions’ Tundra to Table dinner introduces guests to Inuit and Nunavutdishes, starring ingredients like musk ox and ptarmigan, prepared by visiting Inuit chefs. HX Expeditions features a Greenlandic culinary program, bringing aboard a rotating roster of local chefs, partnering with QAJAC Brewery to offer Greenlandic craft beer on its ships, and pledging to procure 30% of food products from regional purveyors.Local crew and guest performers bring their culture on boardThe cruise industry has long known the power of personal interactions between guests and crew of diverse nationalities and continues to prioritize bringing locals on board to educate, entertain and interact with passengers.On AmaWaterways’ two new ships on Colombia’s Magdalena River, every crew member is Colombian – even the captains. Polynesia-immersive Paul Gauguin has always sailed with Tahitian hosts, Les Gaugins and Les Gauguines, who share their culture through song, dance, and crafts. The Paul Gauguin also brings performers from the islands on board for culturally relevant evening entertainment.Iditarod winners, mountain climbers, and Alaskan authors share their journeys and Alaskan heritage with Princess Cruises guests through the line’s North to Alaska program. However, its most popular cultural program might be the sled dog puppies it brings into its Piazzas for guests to adore.Azamara introduced Stories Under the Stars, a program that invites destination experts on board to share folklore and local mythology with guests while they enjoy campfire-style desserts and drinks on the pool deck. The line also offers a Destination Showcase event, pairing a regionally inspired meal with a performance from local entertainers.Cultural programming infuses onboard activities with local flairCruise lines are enhancing their daily activity schedules with programming related to the ship’s destination. On the new Celebrity Xcel, Celebrity Cruises has dedicated an entire section of the ship to cultural immersion. The Bazaar will feature a market selling the wares of Caribbean and Mexican artisans, restaurants and cooking classes themed to regional flavors and dishes, and onboard “festivals,” celebrating with music, dance, and costumes–inspired by the Bahamas, Mexico, the Dominican Republic, and the Cayman Islands.Princess Cruises offers a mix of cultural enrichment programs on its Japan cruises. The captain will kick off the cruise by breaking open a cask of sake as part of a Japanese welcome ceremony. Guests can make paper flowers and try other local crafts, enjoy rakugo (traditional comic) storytelling and learn from regional expert lecturers. Plus, the Diamond Princess has a Japanese-style bathing spa, with indoor and outdoor pools, for cruisers to experience relaxing onsen.Onboard cultural immersion through dining, programming, and entertainment is only the starting point. Travelers also have theopportunity to embrace local experiences through the lines’ extensive shore excursion programs and via their own independent shoreside activities.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026
Antarctica: Seeing the ice and more in this exciting cruise destination
Expedition cruising is on the rise as travelers seek immersive experiences, nature-based exploration, uncrowded destinations, and bucket list adventures. Cruise Lines International Association (CLIA) reports that the global capacity for expedition ships will increase 150% from 2019 to 2029. The key destination for adventurous cruisers in winter is Antarctica.During the 2024-2025 season, according to the International Association of Antarctica Tour Operators (IAATO), 117,020 travelers visited Antarctica by cruise ship, including on more than a dozen CLIA member lines. Roughly two-thirds of passengers had the opportunity to bundle up in parkas and make a landing on Antarctica’ shores, while others viewed the icy “White Continent” and wildlife such as penguins and marine mammals from the comfort of their cruise ships.What’s the appeal of sailing to the end of the world? “Antarctica captures the imagination because it offers a rare glimpse into one ofour planet’smost untouched and extreme environments,” says Samuel Chamberlain, CEO, Americas at small ship line Ponant.A vast range of itineraries and experiences“Guests are looking beyond traditional itineraries, drawn to destinations that offer true exploration, learning, and a sense of accomplishment,” says Robin West, Vice President of Expeditions for Seabourn. Antarctica offers a diverse array of itineraries, ships, and experiences that appeal to many types of cruisers.The basic Antarctica itinerary visits landing sites on the Antarctic peninsula, the long arm that stretches toward the tip of South America, and its surrounding islands. Longer trips (three to four weeks) incorporate visits to the South Shetland Islands, South Georgia, and the Falkland Islands.Most itineraries depart from Ushuaia, Argentina, and cross the famed Drake Passage, which typically adds two days to and from Antarctica. An option is skipping the Drake and flying one or both ways to board your ship. Silversea is opening a hotel in fall 2026 in Puerto Williams, Chile to house Antarctica-going guests in its fly/cruise itineraries. Other lines with fly-in options include Aurora and Quark Expeditions.Creature comforts in the wildernessModern shipbuilding has brought a sea change to the vessels plying Antarctica waters, and cruise travelers need not give up creature comforts to sail south.The International Association of Antarctica Tour Operators (IAATO) classes non-yacht cruise ships into three categories. Ships carrying more than 500 guests cannot discharge passengers ashore for landings. Guests on lines such as Azamara Cruises, Celebrity Cruises, Holland America Line, Oceana Cruises and Princess Cruises can take in the otherworldly scenery while enjoying the many onboard amenities of these larger ships.Ships carrying between 201 and 500 passengers can make landings at a limited number of stops. Ponant, Seabourn, Scenic Cruises and Silversea’s expedition fleets have expedition fleets that feature luxurious suites and upscale lounges to enjoy when guests are not ashore. Seabourn and Scenic carry submersible vessels for underwater exploration, and Scenic also carries a helicopter for flightseeing.Small ships (up to 200 guests) have access to IAATO’s full roster of landing sites. These cruise lines – such as Aurora Expeditions, HX Expeditions, and Quark Expeditions (with helicopters onboard the Ultramarine ship) might make multiple landings in a day or offer additional activities such as snowshoeing, kayaking, and onshore camping.Antarctica cruise tourism benefits the local economy and global scienceIAATO sets guidelines for member cruise lines to support environmentally responsible tourism in Antarctica and works with numerous partners to make tourism beneficial to the surrounding gateway communities, as well as to conservation efforts and research science.“IAATO works with local government and the community to identify shared goals and collaborative opportunities which create meaningful impact for those who call Ushuaia home,” says Lisa Kelley, IAATO’ Executive Director. The organization has partnered with cruise lines to increase the locally sourced products used on board and to hire more workers from southern Argentina, for example.Cruise lines are also using their unique access to remote places to support global science. Many ships feature science labs on board and offer participatory “citizen science” opportunities to guests. Projects include contributing photos to a whale identification database, analyzing sea water samples, and launching weather balloons.Antarctica-based ships partner with research facilities to transport scientists and research equipment to field sites. Some lines also host scientists aboard, giving them space to conduct field research. As an example, Ponant’s Le Commandant Charcot icebreaker hosts scientists from the University of Western Australia, Woods Hole Oceanographic Institute in the U.S., and French research institute EPHE to study ocean dynamics, ice systems, and seabird ecology.Antarctica cruises, as noted by IAATO, bring first-hand opportunity to turn curious travelers into advocates for the preservation of the remote and pristine continent, preserving Antarctica for future generations.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026
Northern Lights Cruises Light Up the Shoulder Season With Bucket-List Itineraries
Interest in aurora chasing has skyrocketed since the recent solar maximum brought northern lights viewing outside of the Aurora Zone. More travelers are willing to brave short days and cold climates for a chance to view the aurora borealis.Cruise lines have turned the trend into a business opportunity, extending their northern Europe seasons with sailings targeting northern lights hot spots. Astro-tourists recognize that cruise ships are an ideal base for sky watching since ships can sail away from light pollution, and guests are just an elevator ride away from expansive sky views from their ship’s top deck.This new traveler obsession with night-sky tourism has reinvigorated the northern Europe shoulder season with itineraries that fulfill cruisers’ bucket-list goals.Both expedition and ocean-going cruise lines are hopping on the trendExpedition cruise lines that explore the Arctic are well-suited to offer northern lights cruises because they already have ships stationed within the prime aurora-viewing zones of Greenland, Iceland, and Norway. HX Expeditions and Aurora Expeditions are among lines with dedicated northern lights itineraries. Luxury lines Silversea Cruises and Ponant and Quark Expeditions might not label their late-summer Greenland expedition itineraries as “northern lights cruises,” but they’re well timed to coincide with celestial light shows.It’s not just small ships embracing the trend. Cunard and Princess Cruises have series of northern lights cruises in fall and winter in Norway, and Holland America Line has new northern lights cruises in Norway scheduled for fall 2026. P&O Cruises offers fall and early spring norhtern lights cruises in Norway abord its aptly named ship, Aurora.“In recent years the auroras have been more visible further south, and this increased interest in travelers wanting to see them in a more authentic setting like Northern Europe,” says Robert de Bruin, Holland America’s Director of Deployment and Itinerary Planning. “Not only are we able to offer our guests an itinerary that is unique and special, but we’re also able to deliver an experience that is at the top of their bucket list.”Close to home, Holland America, Norwegian Cruise Line, Princess and Royal Caribbean are among lines that offer late-season Alaska sailings and add-on land tours with the possibility of aurora sightings in inland destinations - such as Fairbanks.Smart itinerary planning is the key to optimal northern lights viewingA successful northern lights cruise hinges around port selection and timing. Mainstream lines schedule their northern lights sailings to take advantage of ships already positioned in Northern Europe. Coincidentally, the prime aurora-viewing seasons around the equinoxes fall at the beginning and end of the summer cruise season in this region and in Alaska, as well.Cruise lines prioritize time in ports that have a reputation for frequent and reliable aurora displays, like Tromsø or Alta, Norway. Holland America schedules overnights in Alta for additional aurora opportunities.Northern lights cruises are more than just sky-gazingOnboard programming and operations support guests in their quest for the perfect viewing opportunity. Cruise lines will share aurora forecasts, issue wakeup calls on request when the lights are spotted (even in the middle of the night) and dim lighting on the upper decks to aid in viewing.Some bring scientists and experts onboard to educate guests about the phenomenon. Cunard regularly hosts astronomer John Maclean, who lectures on the science and mythology surrounding the northern lights and spends evenings pointing out celestial features to fellow sky-watchers.Itinerary planners also make sure daytime hours are filled with memorable experiences – even when it’s dark. Excursions might include snowshoeing, kayaking, polar plunges, and cultural interaction with the Arctic’s indigenous communities. Evening options beyond sky-viewing include night hikes and bonfires.In this way, northern lights cruises are an entry point for cruise travelers to slow down and experience a destination in a new way. “It’s a holistic way to experience the polar winter,” says McNeil, “one that helps guests slow down, be present, and connect with the world around them.”© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026
World Cruises Offer Outsized Value to Cruise Lines and Guests
An increasing number of cruise lines have four- to six-month world cruises on their annual calendars. The sailings are so popular they often sell out years in advance.Typically beginning in winter, world cruise itineraries tend to follow the sun to warmer climates. Some circumnavigate the globe; others circle oceans, calling on multiple continents. Guests book the full voyages or choose shorter segments that focus on a specific region.World cruises are a staple in the annual offerings of Cruise Lines International Association (CLIA) cruise line members such as Azamara Cruises, Costa Cruises, Crystal Cruises, Cunard Line, Holland America Line, MSC Cruises, Oceania Cruises, Princess Cruises, Regent Seven Seas Cruises, Seabourn and Silversea Cruises. MSC Group’s Explora Journeys will launch its inaugural world cruise in 2029.With varied itineraries, ship sizes, and levels of luxury, all world cruises are geared to give well-traveled guests an unforgettable tour of the globe.Planning a world cruise is a team effortIt’s no easy feat to plan a 120- to 180-night itinerary that spans continents, visits new ports, includes bespoke special events and entertainment (such as destination-focused parties), excites guests with daytime activities, and needs to be fundamentally different from the previous year’s world cruise.Itinerary planning for Holland America Line’s popular Grand World Voyages starts some three years in advance.Likewise, Silversea’s world cruise itineraries are the result of “a collaborative and strategic planning process” that begins years in advance, says Cailyn Hennessy, Silversea’s Associate Vice President Commercial and Deployment. “Our world cruises are shaped by a cross-functional team that works together to identify emerging travel trends, assess port capabilities, and curate immersive experiences that reflect the spirit of each voyage.”Product development, food and beverage, shore excursions, hotel operations, and entertainment departments – plus partners and businesses in the destinations the ship visits – all get involved in planning.Cruise lines gain too from listening and getting feedback from guests and trade partners, says Jason Montague, Chief Luxury Officer for Oceania Cruises and Regent Seven Seas Cruises. “They’re the most critical thing that helps us get the best world cruise itineraries out there.”World cruises appeal to a wide range of travelersWorld cruises appeal to wealthy luxury travelers, retired brand loyalists with time to explore, and beyond. The one commonalty: curiosity about the world.Many retired teachers sail on the line’s world cruises, says Nathan Hickman, Oceania Cruises’ Chief Commercial Officer. They see value, he says, in a cruise that visits multiple destinations in one trip.Families, solo travelers, and travelers working remotely are growing segments. Some people book world cruises who have never cruised before.Travelers may initially take a world cruise to check many items off their bucket list in one fell swoop, but it’s not uncommon for them to subsequently book a world cruise every year. While many world cruisers are devoted to a particular brand, some cruisers sample different brands and ships for their annual getaways.Hosting a world cruise is hard work but worth itFrom the cruise line perspective, all the specialized planning and logistics involved in world cruises has a bonus benefit: piquing people’s interest and steering them towards a brand.“There’s something very attractive, aspirational about a world cruise,” says Hickman. “We get a lot of people who look at us because of our 180-day around-the-world cruises, but maybe they end up taking a shorter itinerary.”Another positive side effect of planning world cruises is that they allow cruise lines to assess lesser-known ports and test guest reaction, before expanding additional ship visits, notes Hennessey.For repeat guests, world cruises can feel like a big reunion. It’s common for returning passengers to greetthe crew as family, and vice versa.“Guests tend to travel again and again on the world cruise because they know each other, and they’ve now formed this group,” says Hickman.“We create communities and people really bond.” Newcomers are, of course, welcome to the party.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026
Cruise Lines Focus on Sustaining the Future of Coral Reefs
Cruise Lines International Association (CLIA) members are working on innovative and ambitious ways to sustain and grow coral reefs, key marine habitats that are among the most diverse ecosystems on the planet, and extremely vulnerable to warming ocean temperatures. CLIA places environmental sustainability among its top priorities, including the health of the oceans.CLIA member cruise lines are taking a leading role as an energizing force for change, partnering with marine science organizations and universities in coral reef restoration initiatives. Member lines are also focused on public engagement and helping guests understand the need to preserve and sustain coral reefs.These are among the ambitious cruise line-sponsored projects underway.MSC Cruises is involved in the preservation and growth of coral species through the MSC Foundation’s “Super Coral Reefs Programme,” which is playing an important role in revitalizing coral populations, including the critically endangered elkhorn and staghorn corals. Among projects, MSC is supporting the growth of coral trees. Once they reach a certain level of growth, the coral trees are transplanted into MSC’s offshore nursery of Ocean Cay, MSC’s private Bahamas island, and eventually to coral reefs. Under development is a scalable model that MSC hopes will aid coral reef restoration worldwide. Partners include Bahamian and international scientists, universities, and conservation organizations, with research shared in scientific publications. In 2025, MSC opened a Marine Conservation Centre on Ocean Cay, its private island in the Bahamas. The facility includes 22 coral tanks used for growth and scientific study by marine scientists and students. Cruise guests have the opportunity to visit the center to gain a greater understanding of the importance of healthy coral.Royal Caribbean Group has joined with the Inter Miami CF soccer team and the University of Miami Rosenstiel School of Marine, Atmospheric, and Earth Science to support the school’s citizen science program, Rescue a Reef, in South Florida. The triad focuses on bringing back the growth of marine invertebrates in more than 1,000 coral colonies off Miami. Royal Caribbean Group also underwrites coral restoration work with the Marine Resilience & Sustainability Center (MARES), dedicated to restoring the biodiversity of the Caribbean Sea. The center’s work has included the rehabilitation and repair of nearly 50 acres of delicate marine ecosystems. In addition, Royal Caribbean has placed “reef balls,” also known as “bay balls” – which mimic natural reefs as habitats for marine life – near Perfect Day at CocoCay, the cruise line’s private island in the Bahamas. These balls, weighing some 1,750 pounds, help create a home for coral and sustain its growth.Disney Cruise Line plays a key role in coral reef restoration through the Disney Conservation Fund (DCF), which supports the Coral Reef Foundation, the world’s largest non-profit focused on restoring coral reefs. Disney’s work has blossomed from its initial efforts in planting a few thousand corals in Florida’s Coral Reef to a program that now numbers in the tens of thousands of corals. The cruise company has also helped create a Pillar Coral Recovery Project focused on growing and preserving Pillar corals, a somewhat rare species that the U.S. National Oceanic and Atmospheric Administration (NOAA) Fisheries describes as cigar-like clusters growing upward. In addition, DCF has also supported work in coral genetics, and education efforts including “Coral Reefs and You,” a student education program, which educates on the importance of coral reefs, including on local economies, and stresses the need for conservation efforts.Windstar Cruises is involved in coral reef restoration though a partnership with Coral Gardeners, an organization based in French Polynesia’s Moorea, part of the Windward Islands, about 11 miles northwest of Tahiti. The organization’s goal is to restore reefs through “innovative coral farming and transplantation.” The program began on Windstar’s 312-passenger Star Breeze in 2022, with Windstar adopting 1,000 corals and encouraging guests cruising Tahiti to do the same for a $35 per person donation. Since then, Windstar has encouraged guests on any itinerary to adopt a coral, which they can gift to friends or family. More than 3,500 corals have been adopted. A goal of the line is a dedicated coral nursery. Windstar also takes interested guests in French Polynesia on an excursion to see what Coral Gardeners does. They are introduced to staff who educate them about growing coral and steps taken towards restoring reefs.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please [email protected]. 18 May, 2026
Destination Spotlight: Spain
A visit to Spain brings access to world-class cities, iconic art and architecture, delicious cuisine, stunning beaches, and deep history and culture – all of which appeal greatly to cruise passengers. It’s no surprise the country is prominent on the cruise tourism map.Europe cruises have seen a steady increase in passenger interest in recent years, according to most popular cruise region in the world, with one out of every six cruise passengers globally sailing to the Mediterranean in 2025.Spain, and in particular the city of Barcelona, is a popular embarkation and disembarkation point for cruises in the Mediterranean. The country plays a central role in the cruise industry’s success in Europe, and nearly every major cruise line has a presence in the country.CLIA has a dedicated presence in Spain, and closely collaborates with local and national authorities to advance sustainable tourism. This includes agreements to manage ship traffic in major ports, such as Barcelona and Palma de Mallorca in the Balearic Islands. These agreements balance the significant local economic benefits of cruise tourism with the number of passengers destinations say they can handle. In 2024, more than 63,500 jobs in Spain were the result of a thriving cruise industry.Coastal and easy access inland attractionsBarcelona is the leading port city in Spain, and home to such attractions as Antoni Gaudi’s eccentric architecture, the famous La Rambla boulevard, and the Mercat (market) de la Boqueria, a foodie favorite.Cruise lines homeport ships in the city because it affords access “to some of the Mediterranean’s most sought‑after destinations from a convenient turnaround port that is a bucket-list destination in and of itself," says Todd Hamilton, chief of staff for Norwegian Cruise Line.Norwegian Cruise Line calls at 19 ports in Spain. Popular destinations include Palma de Mallorca, with its medieval Old Town and access to the island of Mallorca’s beaches and coves. Malaga, on Spain’s east coast, where Pablo Picasso was born, and the historic city of Cadiz, both serve as gateways to Andalusia, with its rich history, Moorish architecture and cultural attractions such as flamenco dancing.Valencia, Las Palmas (in the Canary Islands), Cartagena, and Bilboa, among other destinations, show off Spain’s variety as a Mediterranean destination."Spain’s incredible diversity makes it an ideal destination to explore by cruise, from the rich history of Majorca to the beach clubs of Ibiza and the vibrant culture of Motril, there is something for everyone,” Norwegian’s Hamilton says."Spain guests can explore a wide range of destinations – from historic cities and cultural capitals to scenic coastal ports – each offering a distinct sense of place," agrees Robert de Bruin, director of itinerary planning for Holland America Line, which visits 14 Spanish ports. "Together, Spain’s breadth of ports and Barcelona’s strategic significance enhance itinerary variety, enrich the guest experience, and reinforce Holland America Line's destination‑focused approach to cruising.Genuine partnerships benefit local economies“Spain is honestly one of those destinations that just keeps delivering, and that's exactly why it plays such a central role in what we offer,” says Natasha Salzedo, senior director of destinations for Virgin Voyages, which seasonally homeports three ships in Barcelona, and sails to more than 10 Spanish ports.Salzedo says guests don’t stay on the ship in Spanish ports; they go out and explore. “That’s real economic value flowing back into the community,” she notes.Geneva-based MSC Cruises has the largest presence in Spain, and Carnival Cruise Line, Celebrity Cruises, Costa Cruises, Disney Cruise Line, P&O Cruises, Princess Cruises, Royal Caribbean International and luxury lines such as Explora Journeys, Oceania Cruises, Regent Seven Seas Cruises, Seabourn Cruise Line, and Silversea Cruises, are among other cruise companies with a significant presence in the country.Spain as a growing source marketIn addition to attracting international visitors, Spain is also a significant source market for cruises. According to CLIA, more than 635,000 Spanish passengers set sail in in 2025. The average Spanish cruiser sails for more than a week, and the top destination is the close-to-home Mediterranean.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected]. 18 May, 2026
Attending Major World Events Is Seamless on a Cruise
Taylor Swift put a spotlight on event-based travel, but cruise lines have long been offering guests front row seats to major world events, such as the Monaco Grand Prix and Carnival in Rio de Janeiro, and nature-based delights such as Japan’s cherry blossom season.“Cruising makes attending major world events seamless,” says Nico Corbijn,Chief Administrative Officer of Azamara Cruises. “Transportation, accommodations, dining, and curated experiences are integrated, allowing travelers to focus on the moment itself instead of the planning complexities that often accompanythese high-demand events.”Taking a cruise to a major event eliminates for guests the need to book overpriced hotels months in advance or navigate the complexities of ticket booking systems. It also embeds the big-draw event within a larger exploration of the region. The shipboard enrichment team typically offers programming to give context to the events on land, enhancing the experience.These event-themed itineraries benefit the cruise lines as well, as they often attract new-to-cruise and new-to-brand guests. “Travelers are drawn in by the event or passion point first... and only secondarily by the idea of cruising,” says Corbijn. “That reframesthe purchase decision and brings in people who may not have otherwise considered a cruise.”Cultural eventsA great way for travelers to immerse themselves in a destination’s culture is to experience its festivals, religious events, and national holidays. Members of the Cruise Lines International Association (CLIA) take note to align itineraries with these experiences.As an example, cruise lines make it easy for guests to experience the brightly colored, high-energy spectacle that is Carnival in Rio de Janeiro. Silversea Cruises, for one, offers excursions that include transportation to the stadium where the Samba Parade takes place, with either grandstand or box seat tickets to the popular event. In addition to Carnival, Azamara Cruises also plans sailings around Holy Week in Brazil.Cruise lines also go beyond the big-name celebrations. “We bring guests to iconic moments, but we also go further, opening the door to the traditions, festivals, and everyday cultural moments that are known mostly by locals,” says Bert Hernandez, President of Silversea Cruises. These include Andalusia, Spain’s weeklong Feria de Málaga summer fair and Japan’s Awa Odori dance festival. “These lesser‑known celebrations offer an intimate window into local life,” Hernandez says.River cruise lines deliver easy access to Europe’s famous Christmas Markets. Guests visit multiple iconic holiday markets along the Danube and Rhine, the ships often docking within walking distance of the main attractions.Sporting eventsThe most popular worldwide sporting event to cruise to is the Monaco Grand Prix. Silversea Cruises, Crystal Cruises, Windstar Cruises, and Azamara Cruises are among cruise lines offering sailings to the iconic Formula 1 race. Explora Journeys’ 922-passenger Explora I will take up residence in Monaco’s Port Hercule from June 3 to 8, 2026, and offer guests three-day Grandstand or F1 Paddock Club access to all the races.Golf fans can cruise to events too. Azamara Cruises, in partnership with PerryGolf, for instance, offers access to the British Open, as well as tee times at top courses in the U.K.Cruise lines such as Carnival Cruise Line and Princess Cruises plan cruises around tennis’s Australian Open.Nature-based eventsSolar eclipse travel has exploded in popularity and many cruise lines are putting ships in position for the August 2026 eclipse. Cruise ships are the ideal base for eclipse viewing because the ships can adjust their position at sea to be directly in the path of totality. Princess Cruises, Virgin Voyages, Crystal Cruises, and Royal Caribbean International are among lines providing guests opportunity to watch this year’s celestial show off the coast of Spain. Celebrity Cruises, Holland America Line, and Cunard will base ships in Icelandic waters, while guests on expedition line Quark Expeditions can watch from Greenland.Attractions such as Japan’s cherry blossoms and the fall colors in Canada and New England also draw cruisers. Regent Seven Seas Cruises, Seabourn, and Princess Cruises are among the lines positioning ships in Japan for peak bloom, while Holland America Line and American Cruise Lines have long offered fall foliage cruises in North America.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected]. 18 May, 2026
Captain’s Pick Their Favorite Ports
With hundreds of ocean cruise ports across the globe, guests can choose from a wide variety of itineraries for their memorable cruise vacations. Given their expertise, cruise ship captains helming the approximately 320 ships in the fleet of member cruise lines of Cruise Lines International Association (CLIA), have their own perspectives – and favorite ports of call.Ten senior officers share their insights and emotions about the places they’ve sailed.The allure of the Mediterranean“As an Italian and a lifelong seafarer, the Mediterranean holds a special place in my heart," says Captain Marco Nocera, at the helm for Regent Seven Seas Cruises."There's nothing quite like navigating into the fjords of Kotor (Montenegro) at sunrise or arriving in historic Valletta (Malta). Sailing to smaller ports like Izmir (Turkey), Hvar (Croatia), and Gythion (Greece) is another highlight; the warmth and hospitality of the locals make each visit meaningful," Captain Nocera adds. “For me, the Mediterranean isn't just a route. It's home, heritage and adventure all in one."Other captains also note the beauty of the scenery and deep history of the region."For me, my favorite destination we visit would have to be the Greek Isles," says Captain Bram Jacobsen, who helms the Scarlet Lady for Virgin Voyages. “The itinerary on the Aegean Sea andIonian Seais simply stunning. It's rich with history and fantastic food, as well. The beautiful sail into the port of Kotor, paired with a couple of Greek islands, I personally don't think it gets much better than that.”“From the bridge, arriving in Valletta never gets old,” says Captain Ricardo Pinzón of Windstar Cruises. “As the ship approaches the entrance to the Grand Harbour, you sail between impressive stone fortifications that have stood for centuries. It almost feels like steering the vessel into a scene from a historical film rather than a modern cruise port. It is a very satisfying maneuver. The harbor entrance is narrow, the surroundings are dramatic, and bringing the ship alongside right next to such a beautiful city always gives you a sense of accomplishment. After many years at sea, Valletta remains one of those arrivals I always look forward to.”Atlantic ports also hold a special allure for sea captains. "I am constantly fascinated by light and how it changes any perspective," says Captain Serena Melani of Explora Journeys. "There is a very special and magical light that pierces and sharpens the landscapes of two cities nestled along the Atlantic, Lisbon and Tangier (Morocco),” she says. Captain Melani was the first to sail Explora II into the two ports. At both, she climbed the nearby hills for views, and says seeing the ship, “surrounded by such history and unique maritime tradition, was an unforgettable experience.”An emotional connectionCaptain Leo Lujak, who sails for Oceania Cruises, is especially fond of sailing to Croatia, and his hometown, and favorite port, Dubrovnik."As I steer between the shores of Koločep and the crags of Grebeni, I'm not just navigating a channel; I'm sailing through my own history,” Captain Lujak says. “These are the waters where I first learned to swim, where I took the helm of my first boat, and where I shared my first kiss.”Captain Lujak adds, “To every Dubrovnik captain, there is a profound, quiet magic in finally making the turn into Gruž harbor. While my charts have taken me to spectacular places – the towering skyline of New York, the winding beauty of Stockholm, the icy silence of Alaska’s Hubbard Glacier, and the rugged fjords of Norway’s Ålesund – none of them hold the heart like the waters that raised me."For Captain Dario Guerrieri of Azamara Cruises, his favorite destination – the Italian city of La Spezia – also has a lot to do with returning home. "Porto Venere is my favorite cruise port,” Captain Guerrieri shares. "It's incredibly special to me. It's where I grew up. Coming back now by ship feels surreal. As we approach, I can see the village in the distance where my parents still live. When I was a kid, I used to sit on the rocks watching boats come and go, dreaming about one day becoming a captain. Now, sailing into that same harbor and seeing it from the water brings everything full circle."Originally from Sorrento, Captain Gennaro Arma of Princess Cruises says arriving in port in nearby Naples is a favorite experience. "From a professional standpoint, it's an incredibly strategic port. Ships dock right in the center of the city, which means guests can step off the ship and immediately experience the energy, history, and culture of southern Italy,” he says. “On a personal level, sailing into the Bay of Naples is always a special moment for me. Approaching the port by sea with Mount Vesuvius overlooking the city is one of the most spectacular arrivals in the Mediterranean, and it never loses its magic no matter how many times you experience it."Captain choices in the Caribbean and BahamasPorts in the Caribbean, Bahamas, Bermuda region -- the most popular cruise region in the world – draw praise from cruise ship captains."One of my favorite cruise ports is Terre-de-Haut, Iles des Saintes, Guadeloupe,” says Captain David Bathgate, who helms Seabourn Ovation for Seabourn Cruises. In addition to the scenic bay, he says he is impressed by the “charm and beauty of the quaint streets, with delightful local boutiques.” Captain Bathgate adds, “A hike up to the historic Fort Napoleon provides breathtaking panoramic views across the island. With gorgeous beaches and turquoise waters, it is indeed a perfect Caribbean paradise.”The cruise lines private islands are highly rated by cruise guests and cruise ship senior officers, alike. Longtime Disney Cruise Line Captain Jason Preston says Disney Castaway Cay in the Bahamas will always hold a special place in his heart.“When I first visited Castaway Cay, it was such a contrast to anywhere I had been during mypreviousroleon oil tankers, andI knew I was going to love this magical new chapter in my maritime career,” Captain Preston says. "Over the years,I've called atCastaway Cay hundreds of timesand have watched the excitement on our guests' facesas they enjoy the island. I'vealsocreatedmy own happy memories with my family and colleagues there. Castaway Cay will always be a special place to mepersonally and professionally."Cozumel, Mexico is a favorite of Carnival Cruise Line Captain Niccolò De Ranieri, who says the food and beach resorts with their clear waters are among the finest anywhere. For officers, he adds, there are additional attractions.“Professionally, navigation there highlights a captain's expertise, thanks to the dynamic currents in the channel leading to the port,” Captain De Ranieri says. “On the personal side, Cozumel is one of those rare ports where multiple ships often dock side by side, creating a unique opportunity to reconnect with colleagues from across the Carnival fleet, and even other cruise lines. Those moments ashore, walking the pier and catching up, exchanging a few words, are part of what makes life at sea special.”© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026
Fresh From the Source: Local Suppliers Feed Cruisers
Before dawn breaks over Kodiak, Alaska, the rush of the morning has already begun as crews unload the morning's catch: wild salmon, halibut, and Pacific cod still stuck with icy seawater. Within hours, the day's bounty will be cleaned, packed, and transported onto the plates of cruise ship guests.In Alaska, Seattle, and beyond, local sourcing connects communities directly to the food served on visiting cruise ships. Collaborations with Cruise Lines International Association (CLIA) member cruise liens ensure that local businesses benefit directly from cruise tourism - while guests reap the benefit of enjoying food that reflects the places they visit.For small-scale suppliers such as fisheries, fruit and vegetable farms, pasts makers, and cheesemakers, partnering with cruise lines can sustain an entire season's livelihood.A foodie renaissance at seaCruise ship guests are increasingly interested in how onboard dining reflects the regions they visit. In response, cruise lines are expanding relationships with suppliers in the ports they visit to bring local flavors on board.In Puerto Rico, producers such as family owned Martex Farms provide cruise ships with fresh high-quality produce such as bananas and mangos.In Seattle, cruise liens work with local purveyors such as Sterino Fams in Puyallup, Wash., a provider of produce that allows chefs on Holland America Line ships to showcase the best local products. Cruise guests reap the benefits of fresh flavors. Charlie's Produce is another leading supplier of fresh fruits and vegetables to cruise ships bound for Alaska, a trusted Pacific Northwest supplier with long-standing relationships with local farms for fresh produce.Across Europe, small farms, cheesemakers, pasta makers, and fishmongers likewise work with CLIA members, providing seasonal products for cruise guests to enjoy. Conor SRL, based in Bologna, Italy connects farmers and cruise ships, distributing high-quality fruit and vegetables to ports across the Mediterranean and Northern Europe.In Northern Germany, AIDA cruises treats guests to strawberries from Karls Farm in Rovershagen throughout the summer. The initiative reflects the line's commitment to using locally grown products - in this case fresh strawberries - supporting the regional economy offering passengers a taste of Germany.For local farms, aligning harvests with the cruise season allows growers to plan production around guaranteed demand, and to keep their businesses going beyond peak tourism season.Direct from the sourceFor sailings in the Pacific Northwest and Alaska, small-scale fisheries work with cruise liens to seamlessly source local catches for daily menus.In Alaska and elsewhere, CLIA member lines such as Royal Caribbean, Norwegian Cruise Lines, and Holland America Line are increasingly partnering with seafood organizations to adhere to the highest sustainability standards in sourcing products. These include the Maritime Stewardship Council (MSC), a nonprofit that supports sustainable fishing practices globally. As part of their commitment to sustainable sourcing, Holland America Line is also partnering with the Alaska Seafood Marketing Institute (ASMI).Royal Caribbean's efforts in the Pacific Northwest and Alaska include partnerships with local suppliers such as the Seafood Producers Cooperative and Alaska Specialty Seafood, to source fresh seafood and other regional products.Beyond Alaska, Holland America Line, as an example, works with European companies such as Schmidt Zeevis in Rotterdam and Bjerrfisk in Frederikshavn, Netherlands, to supply fish caught each morning, ensuring guests on European cruises fresh tastes of the sea.MSC Cruises and Explora Journeys source most of their food locally in Europe and beyond, such as chocolate and gelato from Venchi, based in Italy's Piedmont region.Guests on the Norwegian Cruise Line ships in Texas and Louisiana get a taste of local dairy thanks to the line's collaboration with supplier Cafe Azul to procure award-winning milk from Volleman's Familu Farm, a fourth-generation, family operated farm in Gustine, Texas.From shore to shipSourcing locally isn't just a smart choice; it's how CLIA members enhance the onboard experience. Whether that's a server who can offer the precise origin of the day's catch or opportunity to indulge in a decadent cheese handmade just miles from the day's port, these local infusions deliver both quality and sense of place.Through smart sourcing cruise lines link to coastal communities, helping local food producers thrive.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026
Sustainable Shore Excursions Are a Win for Cruise Passengers and the Communities They Visit
Sustainable travel has grown from a trend into a way of life. Cruise travelers are among those invested in responsible, sustainable, eco-friendly travel, and shore excursions are a direct way guests can have a positive impact on local communities.“We are seeing a growing trend of travelers desiring sustainable shore excursions and authentic experiences as people are looking to travel with purpose and leave a positive impact on the destinations they visit,” says Linden Coppell, MSC Cruises’ Vice President of Sustainability & ESG.Cruise Lines International Association (CLIA) and several of its member lines partner with global organizations, such as the United Nations World Travel Organization, World Travel & Tourism Council, and the Global Sustainable Tourism Council (GSTC), to develop and promote sustainable tourism initiatives.Member cruise lines are doing their part to create shore excursions that align with the GSTC goals of effective sustainability planning, maximizing social and economic benefits for local communities, enhancing cultural heritage, and reducing negative impacts on the environment.Sustainable shore excursionsA growing number of cruise guests are seeking shore excursions that go deep.“Our guests are increasingly drawn to experiences that foster authentic connections with local communities and craftspeople, including First Nations artisans, oyster cultivators, distillers, and vintners,” says Jessica Ashe, Senior Director of Shore Excursions and Future Cruises forHolland America Line. The line’s new sustainable tour offerings, such as a visit to a banana farm in St. Lucia and a walk with an Aboriginal guide on Kangaroo Island, Australia, revolve around community interactions.Norwegian Cruise Line Holdings (NCLH) brands have tours focused on local conservation efforts, such as Regent Seven Seas Cruises’ Eco-Connect tours and Norwegian Cruise Line’s Go Green tours. Examples include exploring a sloth habitat in Puntarenas, Costa Rica, or planting a tree at the Sierra Espuña regional park in Cartagena, Spain, while learning about reforestation efforts.MSC Cruises’ Protectours shore excursions aim to have lower environmental impact, whether employing zero-emission electric tour buses, focusing on human-powered activities like cycling or kayaking, or involving guests in volunteer efforts, such as beach cleanups or planting trees.Certifications and partnershipsCLIA and its member cruise lines partner with destinations, communities, and with leading organizations in delivering guests sustainable experiences ashore.Royal Caribbean, for instance, has pledged that 60% of its tours will be certified to GSTC’s standards by 2026; as of 2024, 36% of its 3,500+ excursions met the organization’s criteria. Examples: A wild-caught salmon cooking class with a third-generation Alaskan fisherman and a tour of Aruba’s cultural and geological landmarks combined with a visit to a local aloe factory.In Alaska, where sister brands Holland America Line and Princess Cruises own their own lodges and transportation and rail divisions, Holland America Princess is certified by Adventure Green Alaska for its environmental, economic, and cultural sustainability practices, such as using electric and hybrid vehicles and providing guests with recyclable aluminum water bottles. Both lines work with many local companies that are also AGA-certified for shore excursion options, such as the Alaska Wildlife Conservation Center, Kenai Fjords Tours, and Wings Airways.In 2024, French line Ponant became the first cruise line to achieve Green Globe certification for its contributions to sustainable tourism, which include involving local communities in developing shore activities. For example, Balinese guides introduce guests to the island’s unique Hindu-Indonesian traditions and provide opportunity for guests to help with daily activities.Economic benefits for local communitiesOne of CLIA’s guiding principles for responsible tourism is to “contribute to the economic well-being of host communities.” Shore excursions support this effort. In addition to working with local communities on planned, managed tourism, CLIA member lines support local businesses through activities ashore.For example, when Carnival Cruise Line created its new beach destination, Celebration Key, on Grand Bahama Island, the company prioritized economic opportunities for Bahamians. In addition to enjoying water activities, cruisers can purchase art from local craftspeople and sample authentic Bahamian flavors from food trucks, that are operated by local vendors and feature locally sourced ingredients.In line with their personal sustainability goals, cruise passengers can have a meaningful positive impact on the treasured places they visit.© 2026 Cruise Lines International Association (CLIA). All rights reserved.This content may be shared or republished with clear attribution to Cruise Lines International Association (CLIA). Content must remain intact and may not be altered, edited, or excerpted in any way that changes its meaning or context. For additional permissions, media inquiries, or additional information, please email [email protected] 18 May, 2026