Cruising gets younger as average age of UK & Ireland passengers falls
2 Mins Read
May 08, 2025
Record-breaking 2024 figures highlight Asia demand is booming and Canary Islands also growing rapidly
Cruise Lines International Association (CLIA) has today (May 8, 2025) revealed that the average age of UK and Ireland cruisers has decreased again. The overall passenger figures for 2024 confirm the average cruise traveller is 54.3 years - down from 55.1 in 2023 and 57 in 2019.
The findings come as CLIA stated that holidaymakers from the UK and Ireland took 2.4 million cruises last year, surpassing the previous highest total of 2.3 million in 2023.
CLIA further stated:
- 35% of passengers sailed in the Mediterranean, 26.5% Northern Europe and 13% the Caribbean.
- Asia & China saw the biggest passenger growth, at 96%. The Canary Islands followed with 31%.
For the first time, the CLIA-member cruise line fleet exceeds 310 ocean-going vessels. Overall capacity increased by 3.4% across the year.
Andy Harmer, CLIA UK & Ireland managing director, said: “Cruising continues to capture the imagination of travellers across the UK and Ireland, as more and more people embrace the diversity, value and unique experiences a holiday at sea offers. With an increasingly younger demographic onboard and more ships in the global fleet, the future of cruising has never looked brighter. And the wider benefits the industry delivers to local economies, suppliers and communities highlight the positive impact cruising has on a global scale."
Relevant News
CLIA expands trade support with expedition event
Cruise Lines International Association (CLIA) UK & Ireland today (March 20, 2025) hosted 70 delegates from across the trade at its CLIA Expedition Cruise Forum.Held at the Courthouse Hotel London, the event featured:Business sessions, outlining the latest expedition insights and trendsProduct training and networking, via individual cruise lines and associated partnersAs part of the day, CLIA's latest expedition partner, ExplorEarth, announced it is hosting a dedicated section on its website - www.explorearth.com/CLIA - exclusively for CLIA members. It will feature a piece by expedition expert and writer Mark Stratton, plus an 'Ask ExplorEarth' section where CLIA members can ask its team sales or product questions. Recommended CLIA partner cruises will also be highlighted.In addition, CLIA stated a dedicated 'Small Ship Cruising Day' will be held for the trade on May 7. A series of tailored assets, information and webinars will be made available to help agents increase their knowledge and promote the sector, which includes yacht, ship and coastal cruising, as well as expedition vessels.It follows the recent unveiling of a new ‘River Cruise Day’, which is being held on April 3.Andy Harmer, CLIA managing director UK & Ireland, said: "I'd like to thank everyone from across the expedition cruise sector who supported us today, and the fantastic feedback and engagement from all the agents who joined us. Expedition travel is thriving and we're excited to help our partners enhance their sales expertise by learning more about the wealth of options at their disposal."We're also pleased to reveal plans for a further dedicated cruise day, this time focussing on the wide range of small ships available to sell. I'd encourage all agents to keep an eye out for further details on this, as well as our upcoming event next month where we'll support the trade with all aspects of river cruise sales." 20 March, 2025
Cruise industry looks ahead to European Cruise Week 2025 in Rotterdam, in partnership with local and regional leadership
CLIA returns with the second annual Cruise Week Europe from 12-14 March 2025Cruise Week features the annual European Summit and an Innovation ShowcaseRegistrations to attend Cruise Week Europe 2025 are openInnovation Showcase Exhibition sales are selling fastBrussels, 9 January 2025 - Registrations are open for the highly anticipated CLIA Cruise Week Europe 2025, taking place in Rotterdam from 12-14 March 2025. Held in Europe’s largest seaport, this premier event brings together decision-makers from across the cruise industry, along with policymakers, business partners, and suppliers, to shape the future of cruising.In partnership with the Municipality of Rotterdam, the Port of Rotterdam and Cruise Port Rotterdam, Cruise Week Europe 2025 will bring together top cruise line executives, industry innovators, and political leaders to showcase the industry’s commitment to sustainable and innovative tourism solutions. The event will highlight the cruise industry’s contributions to the European maritime sector and its leading role in environmental and technological advancements.Cruise Week Europe 2025 will feature an Innovation Showcase, a unique platform for companies supplying or interested in supplying the cruise industry, with a focus on maritime innovation, technology, new build and design and hospitality development. New in 2025 will be a platform to connect exhibitors with cruise line buyers through scheduled 1:1 appointments, special promotional sessions introducing new products and services, and a series of workshops for new to cruise sellers.Jason Liberty, global Chair, CLIA, and president and CEO, Royal Caribbean Group said: “Rotterdam’s strong maritime heritage makes it an ideal location for Cruise Week Europe 2025. Europe is a leader in maritime technology development and cruise lines are making enormous investments to lay the foundations for a future of low to zero carbon fuels.CLIA’s annual European Summit is anopportunemoment for the industry and our partners to come together to discuss jointissues, share innovations,andagree on a pathway forward.”Mai Elmar, Executive Director, Cruise Port Rotterdam said: “The cruise sector is thriving with innovation, and collaboration is key. Cruise Week Europe is an opportunity for our community to come together to exchange ideas, learn from each other and showcase the best of our sector. We look forward to seeing more of the groundbreaking work being done by companies across the maritime cluster in sustainability and technology at the Innovation Showcase.”Samuel Maubanc, Director General Europe, CLIA, added: “The cruise sector is a key part of the European maritime transport industrial cluster. Cruise lines are driving innovation, investing in the development and use of new technologies and sustainable energy solutions that will apply across the maritime sector. We look forward to constructive and fruitful debates on how cruise can contribute to the competitiveness, sustainability and resilience of Europe’s maritime sector.”For more information, contact: Philomene Bouchon, CLIA, at [email protected] details on how to exhibit at the CLIA Innovation Showcase: click hereOr contact one of our team members: Emanuela @ [email protected] (EMEA); Joe@ [email protected] (Americas, Asia)About CLIA Cruise Week Europe 2025:CLIA Cruise Week Europe 2025 will gather decision-makers from cruise lines, senior representatives of shipyards, classification societies, ports and destinations, as well as government officials, experts in maritime technologies, and existing and potential cruise suppliers. The event will focus on fostering collaboration, sharing intelligence, and exploring new solutions for a sustainable future.For more information about this exciting event and to learn how your company can get involved, please visit www.cliacruiseweek.comThe Innovation Showcase:The Innovation Showcase is an exclusive exhibition organized to support the European Summit as part of CLIA Cruise Week.This premier event brings together cruise industry leaders, policymakers, suppliers, and industry stakeholders from across Europe and beyond to address cruise industry challenges and opportunities, offering participants unprecedented access to: senior industry leadership:Offering direct engagement with decision-makers shaping our industry, including top executives from major cruise brands and ship builders;Networking opportunities - providing focused opportunities to build lasting partnerships with buyers, suppliers, and executives in a single venue;Market insights - delivering first-hand knowledge of trends, innovations, and sustainability initiatives driving future growth in cruising and maritime businesses. 09 January, 2025
Accomplished Global Maritime Leader Bud Darr Appointed President and CEO of Cruise Lines International Association (CLIA)
Darr returns to CLIA having previously led maritime technical and regulatory affairs at the global cruise association19 December 2024 (WASHINGTON) –Cruise Lines International Association (CLIA)announced todaythatits Global Executive Committee hasappointedCharles “Bud” Darr as President and Chief Executive OfficereffectiveFebruary 3, 2025.Darr succeeds Kelly Craighead, who, earlier this year, announced her plans to leave theorganization at year’s end.Darr returns to CLIA, having previously held the post of Senior Vice President of Technical and Regulatory Affairs from 2010 to 2017.He joinsCLIAfrom MSC Group where heserved asExecutive Vice President, Maritime Policy and Government Affairsfor more than seven years. He has also held positionswithin the U.S. Coast Guard, including Deputy Chief of Maritime & International Law, and he has served in theU.S. Navy, Merchant Marine, and Coast Guard.“Bud’s proven leadership and dedication to advancing the cruise industry’s policies and environmental leadership practices make him the ideal candidate to lead us into a new era of growth and innovation,” said Jason Liberty, Chairman of the Board, CLIA. “His extensive background and understanding of the maritime industry will be invaluable assets to CLIA as we set even higher benchmarks for success, and I look forward to working with him to drive our collective mission.”In his role as President and CEO, Darrwilllead thenext phase of CLIA’s global strategy atan importanttimefor the industry as the cruise sector builds on a strong and responsible growth trajectory in support of its 2050 sustainabilitytargets.A highly respected figure in the maritime world, Darr brings exceptional maritime experience and outstanding relationships across theglobal cruise industry and its related trade, equipment, ports, shipbuilders, and service providers.“I am thrilled to be returning to CLIA,andI am grateful for the confidence that the Global ExecutiveCommittee andCLIA-memberlines haveplacedin me,” Darr commented.“With the dynamic changes and opportunities ahead, this industry is poised to set new pathways and raise the bar for innovation and sustainability. I am eager to harness our collective expertise to propel us toward an even brighter future. Together, we will navigate the global complexities and reach significant milestones.”Darr will draw on his extensive experience from the broader maritime community, including his involvement with the International Chamber of Shipping (ICS), BIMCO, UK Chamber of Shipping, Liberian Shipowners Council, SEA-LNG, Society for Gas as Marine Fuel, World Shipping Council, IMO World Maritime University, Cruise Safety and Sustainability Forum, and the Seamen's Church Institute (SCI),toenhance CLIA’s standing worldwide.Darr began his education in Submarine Nuclear Engineering and later obtained his formal undergraduate education at the US Merchant Marine Academy. During his service with the US Coast Guard, he studied law at the George Washington University Law School. 19 December, 2024
Commissioner Tzitzikostas and MEPs engage with the travel and tourism industry for a sustainable and resilient future
Brussels, 10 December 2024 — Today, 10 leading European travel and tourism organisations convened in the European Parliament for a high-level meeting with Apostolos Tzitzikostas, Commissioner for Sustainable Transport and Tourism, MEP Daniel Attard and other Members of the Tourism Task Force, as well as European Commission and EU Member States representatives. This meeting builds on the work initiated in Rhodes earlier this year, continuing efforts to foster collaborative dialogue between industry leaders and policymakers, with a focus on advancing the sector’s efforts towards enhanced sustainability, resilience and effective climate change mitigation.The event follows the landmark Joint Declaration EU Tourism: Resilience in the Climate Crisis Era signed in April 2024 by the coalition of 10 industry organisations. Launched in Rhodes, the Declaration spells out the industry’s commitment to decarbonisation, enhancing cross-sector collaboration and deepening engagement with policymakers to achieve a sustainable and competitive future for the travel and tourism sector.On this special occasion, Commissioner Tzitzikostas highlighted the critical role of tourism in Europe and pledged to introduce a Sustainable Tourism Strategy as well as appropriate EU funding to help the sector adapt and mitigate the impacts of climate change.During the discussions, industry representatives detailed their progress towards emission reduction targets. They emphasised the concrete steps being taken to support environmental commitments and drew attention to important challenges for an effective and timely transition.Travel and tourism leaders stressed the importance of maintaining open dialogue between public and private sectors, with the aim of clarifying and reducing compliance reporting requirements, identifying funding opportunities, and sharing effective best practices across industries.MEP Daniel Attard (S&D, Malta), Member of the Tourism Task Force Steering Group, stated: “The climate-related legislative packages have been adopted, and now our focus must shift to implementation. Sustainable targets are essential, but we must also safeguard the competitiveness of the industry. Economic growth and sustainability can and must go hand in hand. It is vital that our policies deliver tangible benefits for workers, businesses, and the environment alike.”Alexandros Vassilikos, President of HOTREC, on behalf of the Coalition, commented: “The industry has already demonstrated its commitment to sustainability through substantial investments across multiple areas. From advancing sustainable aviation fuels and developing energy-efficient technologies to creating comprehensive sustainability certifications and robust emissions measurement methodologies, we have laid the groundwork for meaningful change. Yet, we recognise that realising our full potential requires significant policy support, targeted funding, and engagement with policymakers to ensure that our smallest businesses, the true backbone of our sector, can fully participate in this transformative journey.”Today’s meeting sets the stage for a closer partnership between policymakers and the travel and tourism sector, ensuring that shared goals for a sustainable and resilient future can be achieved together.–ENDS–The organisations mentioned below endorsed the Joint Declaration:Airlines for Europe (A4E)Airports Council International (ACI EUROPE)Cruise Lines International Association (CLIA)European Travel Agents’ and Tour Operators’ Association (ECTAA)European Exhibition Industry Alliance (EEIA)European Regions Airline Association (ERA)European Association of Hotels, Restaurants and Cafes (HOTREC)The Global Association for the Attractions Industry (IAAPA)International Road Transport Union (IRU)European Federation of Rural Tourism (RURALTOUR) 11 December, 2024
“Made in Europe” cruises generated 55 billion Euros across the continent in 2023
CLIA report: 97% of the world’s ocean cruise ships are built in EuropeBy 2036, companies will invest 57 billion euros in European shipyardsLong and complex cruise supply generate generates 400,000 jobs in EuropeBrussels, 10th December 2024 – the cruise industry is a ‘made in Europe’ supply chain which generated 55.3 billion euros and 400,000 jobs in Europe in 2023. This is what emerges from newly released data by Cruise Lines International Association. Furthermore, in the next 12 years, with an investment of 57 billion euros, 72 of the 76 ocean cruise ships will be built in European shipyards (97%) of which 40 in Italy (52.6%), 12 in Germany (15.8%) and 10 in France (13.2%).Cruise ships represent 80% of the value of commercial ship orders for European shipyards and involves European companies across the entire value chain, from suppliers of steel hull plats to hi-tech onboard equipment, to interior design.“Europe is world leading in complex and innovative shipbuilding, and our sector is a key part of this European maritime transport industrial cluster,” says Samuel Maubanc, Director General, Europe, CLIA. “As almost all the world’s cruise ships are built in European shipyards, the cruise sector is central to Europe’s ability to maintain this industrial excellence, competitiveness, and resilience. Cruise is also a driver of innovation, investing in the development and use of new technologies and sustainable energy solutions that will apply across the maritime sector in future.”These are fundamental records for Europe’s maritime security and strategic autonomy. The economic impact of cruise tourism does not end with the launch of a ship but continues for decades, multiplying the construction value of the ship itself in the area. According to CLIA, there are more than 350 ports in Europe, and every time a ship docks in one of them it generates development for the coastal communities and suppliers in the area, also as companies are committed to supporting local products. Cruise passengers are a source of direct spending, which on average almost 700 euros per passenger in port cities during a seven-day cruise.Furthermore, more than 50% of cruise passengers return to visit the locations in subsequent years, showing the longer-term impact of cruise. To this is added the companies’ spending on supplies, (11.3 billion euros per year), in shipyards (8.2 billion euros per year) and on wages (7.6 billion euros per year).EndsNote to the editor: Follow the link to have access to the full Made in Europe report and see how the industry is critical to Europe’s maritime strategic autonomyFor additional information, Press inquiries:Contact: Philomène Bouchon: pbouchon 10 December, 2024
Study Shows the Highest-Ever Global Economic Impact from Cruise Tourism
November 12, 2024 (Washington, DC) – Cruise Lines International Association (CLIA), the leading voice of the cruise industry, shared highlights from the association’s new 2023 Global Economic Impact Study last week at the annual CLIA Cruise Forward conference in Miami. The study revealed the highest-ever global economic impact from cruise tourism and reaffirmed that 2023 surpassed 2019 as the benchmark year for cruise industry performance. The report also confirmed the cruise sector’s role as a robust job creator.In 2023, the cruise industry generated $168.6 billion in total economic impact globally, a 9% increase over 2019. Moreover, this growth in economic activity was accompanied by an increase in industry-supported jobs. According to the study, the cruise industry contributed 1.6 million incremental jobs in 2023 and paid $56.9 billion in wages, representing growth over 2019 of 37% and 13%, respectively. 77% of these jobs were land-based. Cruise also contributes $85.6 billion to global GDP, with its growth outpacing that of the global economy.These latest figures reflect the steady evolution of the cruise industry, driven by the rising popularity of cruise vacations. 31.7 million passengers sailed in 2023, an increase of 7% from the 29.7 million that sailed in 2019.“The cruise industry is an important contributor to the global economy, generating billions of dollars in economic output and supporting millions of jobs,” said Kelly Craighead, president and CEO of CLIA. “As demand for cruising continues to grow, our member cruise lines are committed to preserving the integrity, cultural heritage and beauty of treasured destinations so they can be enjoyed by residents and visitors alike.”The contribution of cruise benefits multiple sectors, including transportation, aviation, food and beverage, lodging, manufacturing, technology, agriculture, travel agencies, and a robust supply chain.“The economic impact of the industry extends long after a cruise ends, as CLIA research shows that 60% of cruise passengers return to a destination they first visited on a cruise for a longer stay,” said Craighead.Highlights of CLIA’s 2023 Global Economic Impact Study can be viewed here. The full report, along with region specific studies for the United States, Europe and Canada will be posted on CLIA’s website in the coming month.As cruise continues to grow, so does the industry’s commitment to sustainable tourism and destination stewardship. Examples of the work being done by CLIA member lines to optimize cruise tourism in the destinations they visit are featured in CLIA’s new Guiding Principles for Responsible Tourism. The publication identifies the Sustainable Development Goals to which the industry is contributing and offers a framework for ongoing cooperation and joint activities between the cruise sector, ports, and destinations to help preserve the integrity, cultural heritage, and beauty of the world’s most treasured destinations for generations to come. 12 November, 2024
New study reveals NZ$1.37 billion value of cruise tourism in Aotearoa New Zealand
November 1, 2024 – The full value of cruise tourism in New Zealand has been detailed for the first time in a new economic analysis, showing a total windfall of NZ$1.37 billion for communities around the country during the 2023-24 financial year.An economic impact assessment jointly commissioned by Cruise Lines International Association (CLIA) and the New Zealand Cruise Association (NZCA) provides the first detailed analysis of cruise tourism in Aotearoa, quantifying its full economic impact alongside the employment it supports.Announced today, the assessment shows NZ$1.37 billion in total economic output generated by cruise tourism in New Zealand during 2023-24. This included direct expenditure by passengers, crew and cruise lines worth NZ$637.8 million, as well as indirect/induced expenditure of NZ$729.2 million.It shows that cruise tourism supported a total employment of 9,729 New Zealand jobs last financial year and provided NZ$425.9 million in wages to New Zealand workers.CLIA Managing Director in Australasia Joel Katz said the assessment provided the first comprehensive picture of New Zealand’s cruise economy, expanding on the data produced in past years by StatsNZ. While past assessments have shown only direct expenditure by passengers, crew and cruise lines, this latest analysis also calculates the indirect and induced benefits that flow through the New Zealand economy, as well as the employment created.“Cruise tourism provides enormous economic benefits, not just in the major cities but also dispersed among regional ports and destinations around New Zealand,” Mr Katz said. “For the first time, we can now see the full value of New Zealand’s cruise economy, including the employment it creates around the country.”NZCA Chief Executive Officer Jacqui Lloyd said cruise ships had delivered NZ$439.5 million in passenger spending to virtually every region of New Zealand in 2023-24.“A cruise passenger spends an average NZ$283 every day on shore in New Zealand, but that’s only one piece of the picture,” Ms Lloyd said. “We also benefit from the spending of crew members and the spending of cruise lines to support their operations and provision their ships.”“Cruise tourism supports a huge variety of local Kiwi businesses like tour operators, travel agents, hotels and restaurants, retailers, transport providers and port operators,” Ms Lloyd said. “Cruising is also supported by an extensive supply chain, creating benefits for New Zealand farmers and food producers, winemakers, providores and maritime service providers.”Although the value of cruise tourism is high, the cruise industry has warned that rising costs and regulatory complexities are hampering the industry in New Zealand, leading to a fall in local cruise ship deployment.“While cruise tourism is thriving in the rest of the world, New Zealand is going backwards and local communities are facing a 20% reduction in visitor numbers over the coming season,” Ms Lloyd said. “New Zealand has become one of the world’s most expensive destinations for cruise operations, and this is already costing Kiwi businesses millions of dollars as ships head elsewhere.”The Value of Cruise Tourism economic impact assessment for New Zealand was prepared by AEC Group on behalf of CLIA and the NZCA. Its key findings for 2023-24 show:A total economic output of NZ$1.37 billion nationally, including direct* output of NZ$637.8 million and indirect/induced* output of NZ$729.2 million.Total employment of 9,729 people nationally, with total wages of NZ$425.9 million generated for New Zealand workers.A total of 21 New Zealand ports and destinations visited, welcoming 1,011 ship visits and 1.55 million passenger visit days.Total direct passenger expenditure of NZ$439.5 million and direct crew expenditure of NZ$23.5 million.An average passenger spend per day on shore of NZ$283 per person. Average crew spend per day on shore NZ$73.9 per person.The largest beneficiary of direct passenger expenditure was the retail shopping sector which received NZ$123.5 million, or 28.1% of passenger spending. Other beneficiaries included the food and beverage sector (NZ$109.6 million, 24.9%), shore excursion product (NZ$76.7 million, 17.4%), hotels and accommodation (NZ$57.6 million, 13.1%), transport providers (NZ$34.5 million, 7.9%), and entertainment (NZ$30.1 million, 6.9%).Direct cruise line expenditure totalled NZ$317.6 million, including NZ$146.2 million paid to ports and government as fees and charges (46.0% of cruise line spending).The North Island received the largest portion of cruise tourism, with a total economic output of NZ$981.9 million and total employment of 6,886 jobs.The South Island had a total economic output of NZ$385.0 million, supporting 2,843 jobs.The top regions for cruise tourism were:Auckland (inc Great Barrier Is, Tiritiri Matangi Is, Waiheke), NZ$604.7 million, 4,184 jobs;Otago (Dunedin), NZ$156.0 million, 1,155 jobs;Canterbury (inc Akaroa, Christchurch, Kaikoura, Timaru), NZ$135.2 million, 990 jobs;Bay of Plenty (inc Tauranga, Whakatane, Rotorua), NZ$111.8 million, 784 jobs; andWellington (inc Kapiti Island), NZ$100.1 million, 758 jobs.[Note: figures are available for other regions, including Gisborne, Hawkes Bay, Northland, Taranaki, Marlborough, Nelson and Southland].*Direct expenditure: total expenditure by passengers, crew, and cruise lines.**Indirect & induced expenditure: total expenditure generated by the spending of the direct expenditure, by businesses (indirect) and their employees (induced). 01 November, 2024
Successful Destination Assessment for the City of Kotor
The Global Sustainable Tourism Council (GSTC), Cruise Lines International Association (CLIA), the Municipality of Kotor, and the Port of Kotor in Montenegro joined forces for the destination assessment in the historic port city. The agreement was announced during CLIA’s Port and Destination Dialogue in Hamburg, Germany, last year.The GSTC Destination Assessment took place between September 2023 and July 2024 . It was conducted by the GSTC and co-funded by CLIA jointly with the Municipality and Port. The assessment process, which included local stakeholder consultation, helped the city identify priorities with respect to destination management as well as any potential gaps and key risks.Kotor is a key cruise destination in the Adriatic Sea. Nestled against stunning mountains, the city is designated as a UNESCO World Heritage Site. With a history that predates Homer, Kotor continues to embody the essence of its ancient past. The assessment aimed to set the foundation for a sustainability action plan for the city.The GSTC Destination Criteria (GSTC-D) covers four pillars of destination sustainability: destination policy and planning, community involvement and benefits, management of cultural assets, and management of environmental and natural resources.The GSTC Destination Assessor, Dr. Ioannis Pappas, conducted an assessment of current tourism activities and management approaches. The assessment included a 4-day onsite visit by the assessor, who interviewed relevant authorities and stakeholders to verify compliance with the GSTC-D through 8 stakeholder group meetings and 20 site visits, concluding on 64 key stakeholders participation, including representatives from national and local government, the private sector, NGOs, academia, and local residents. There was also a kick-off meeting with the mayor and an opening and closing workshop.Dr Ioannis Pappas, GSTC Director for the Mediterranean Region said “As the GSTC Assessor for Kotor, I commend the strong commitment of the local authorities and stakeholders in undertaking this important assessment. The collaboration between the Municipality of Kotor, the Port of Kotor, and CLIA has been invaluable in establishing a baseline against the GSTC Criteria. This assessment provides a clear understanding of Kotor’s current position and identifies the necessary actions to enhance sustainability performance in the coming years. By respecting its unique status as a UNESCO World Heritage site, Kotor is well-positioned to design strategies that preserve its cultural and natural assets while advancing sustainable tourism development.”“I want to congratulate the city and port of Kotor for the successful completion of the destination assessment. The beautiful city of Kotor has a unique cultural heritage, and this study will set the foundation for a sustainable action plan for the city.We are pleased to partner on this study as we believe that collaboration is key to responsible destination management. Cruise tourism brings positive social and economic benefits to communities, and we want to help destinations to manage tourism responsibly so that they remain great places to live and to visit,” said Julie Green, Deputy Director General, Europe, CLIA.Cruise tourism brings positive social and economic benefits to communities, and we want to help destinations to manage tourism responsibly so that they remain great places to live and to visitJulie Green, CLIA Deputy Director General, Europe“As the Mayor of Kotor, I am pleased to say that Kotor is one of the few cities in the region that has undergone an important sustainability assessment process as a tourist destination. Together with the Global Sustainable Tourism Council (GSTC) and CLIA, we brought together various stakeholders from public life to gather their input. All participants from public life, city government bodies, state authorities, universities, the civil sector, the economy, and entrepreneurs took part in this process. The assessment results provided us with a clear insight into the impact of tourism on our city, which will help us develop effective strategies for sustainable tourism – that is, how we should move forward regarding tourism. The study also helped us take a much more objective look at our problems, as well as our advantages. This assessment represents a significant step towards improving the quality of life in Kotor and preserving our destination.” said Vladimir Jokić, Mayor of Kotor.Ljiljana Popović Moškov, President of the Board of Directors of the LUKA KOTOR company, pointed out: “The Port of Kotor, as a socially responsible company, was very devoted partner on this important project creating the strategy for the sustainability of Kotor as a tourist destination. Our company wants to raise its services to the highest level of quality that it provides to shipping companies or cruise companies, and this project will help us greatly to do so. Kotor is a city under the protection of UNESCO and I want to express my gratitude to CLIA for recognizing the importance of our destination and including us in what is an extremely important project for us. We expect that implementation of project’s recommendations will be challenging as in its creation, but also in its realization, considering that Kotor is a city located in the most beautiful fjord in this part of Europe, has only 22,000 inhabitants, and with close to 500 cruise ship calls annually, bring over half a million passengers to our city.But no matter the challenges, the most important thing is that with this partnership with CLIA and Municipality of Kotor we want the same thing: to make Kotor a sustainable tourist destination and comfortable for the citizens in the long term. And I am convinced that we will succeed in that.”Download the full report of Kotor’s Destination Assessment here.More information about GSTC Destination Assessment is available here. 22 October, 2024
Australian cruise tourism surges to record A$8.43 billion economic value
October 18, 2024 – The value of cruise tourism in Australia has surged to a record high, generating A$8.43 billion for the national economy during 2023-24 while supporting more than 26,000 jobs around the country.An economic impact assessment jointly commissioned by Cruise Lines International Association (CLIA) and the Australian Cruise Association (ACA) shows a thriving cruise economy in Australia, driven by significant increases in passenger spending and cruise line outlays.Released today, the annual assessment shows A$8.43 billion in total economic output generated by cruise tourism in Australia during the 2023-24 financial year, a 49.7% increase over the previous year and the highest level ever recorded. It shows cruise tourism supported a total employment of 26,370 full time equivalent positions around Australia (up 44.7% from the previous year), with total wages of A$2.83 billion paid to Australian workers (up 55.8%).CLIA Managing Director in Australasia Joel Katz said cruise tourism had been booming as travellers embraced holidays at sea, but he warned future prosperity was being hampered by high costs and regulatory complexities in Australia.“Cruise tourism is thriving and passengers have been spending more when they step on shore, creating a record benefit for communities around the Australian coast,” Mr Katz said. “The number of Australians who benefit from cruise tourism is huge, from the travel agents who manage the passengers’ bookings through to the farmers who provide the local produce served on board.”“The value to the local economy is enormous, but the deployment of ships to this region is at risk of decline while Australia remains one of the world’s most expensive destinations for cruise lines,” Mr Katz said. “Rising fees and charges have combined with a complex regulatory environment, which reduces Australia’s competitiveness.”ACA Chief Executive Officer Jill Abel said cruise ships had visited 49 ports and destinations around Australia during 2023-24, bringing increases in visitor spending to every coastal state and territory.“Cruise ships made 1,650 visits to communities around the Australian coast in 2023-34, an increase of 5.1% on the year before,” Ms Abel said. “Together these destinations recorded almost 4.3 million passenger visit days over the financial year, an increase of 26.9%.”“The result is an enormous windfall for businesses like tourism operators, hotels and restaurants, retailers, transport providers and port operators,” she said. “In addition, passengers often return to destinations they initially discovered on a cruise, which creates added benefits for communities in the longer term.”The Value of Cruise Tourism economic impact assessment for Australia was prepared by AEC Group on behalf of CLIA and the ACA. Its key findings for 2023-24 show:A total economic output of A$8.43 billion nationally (up 49.7% over 2022-23), including direct output of A$3.38 billion and indirect/induced output of A$5.05 billion.Total employment of 26,370 full time equivalent positions nationally (up 44.7%), with total wages of A$2.83 billion (up 55.8%).A total of 49 Australian ports and destinations visited, welcoming 1,650 ship visits (up 5.1%).A total of 4.26 million passenger visit days (up 26.9%).A significant increase in turnaround passengers, the highest-spending visitors. Turnaround passenger visit days totalled 3.00 million (up 35.0%). Transit passenger visit days totalled 1.25 million (up 11.1%).Total direct passenger expenditure of A$1.94 billion (up 29.6%) and direct crew expenditure of A$60.4 million (up 16.0%).An average passenger spend per day on shore of A$455 per person (up 2.0%).Average crew spend per day on shore A$138 per person (up 0.7%).The largest beneficiary of direct passenger expenditure was the hotel and accommodation sector which received A$593.1 million, or 30.6% of passenger spending. Other beneficiaries included food & beverage (A$392.2 million, 20.2%), shore excursions (A$224.9 million, 11.6%), transport (A$285.7 million, 14.7%), retail shopping (A$211.8 million, 10.9%) and entertainment (A$75.4 million, 3.9%).Direct cruise line expenditure of A$1.59 billion (up 35.9%), including A$350.7 million paid to ports and governments (up 54.5%).New South Wales recorded the biggest benefit from cruising with a total economic impact of A$4.41 billion (up 60.4%), which supported 13,714 full time equivalent jobs.Queensland is the country’s second-largest cruise economy, with a total economic output of A$2.41 billion (up 43.1%), which supported 7,733 full time equivalent jobs.Victoria recorded a total economic impact of A$636.9 million (up 67.8%), which supported 1,893 full time equivalent jobs, followed by Western Australia (A$384.9 million, up 15.4%, and 1,211 jobs), South Australia (A$227.1 million, up 5.4%, and 738 jobs), Tasmania (A$176.0 million, up 22.1%, and 542 jobs) and the Northern Territory (A$181.4 million, up 42.5%, and 527 jobs).Download the Value of Cruise Tourism infographic. 18 October, 2024
New 2023 Global Cruise Industry Economic Impact Study Shows the Highest-Ever Global Economic Impact from Cruise Tourism
Cruise Economic Contribution Outpacing Global GDPNovember 12, 2024 (Washington, DC) – Cruise Lines International Association (CLIA), the leading voice of the cruise industry, shared highlights from the association’s new 2023 Global Economic Impact Study last week at the annual CLIA Cruise Forward conference in Miami. The study revealed the highest-ever global economic impact from cruise tourism and reaffirmed that 2023 surpassed 2019 as the benchmark year for cruise industry performance. The report also confirmed the cruise sector’s role as a robust job creator.In 2023, the cruise industry generated $168.6 billion in total economic impact globally, a 9% increase over 2019. Moreover, this growth in economic activity was accompanied by an increase in industry-supported jobs. According to the study, the cruise industry contributed 1.6 million incremental jobs in 2023 and paid $56.9 billion in wages, representing growth over 2019 of 37% and 13%, respectively. 77% of these jobs were land-based. Cruise also contributes $85.6 billion to global GDP, with its growth outpacing that of the global economy.These latest figures reflect the steady evolution of the cruise industry, driven by the rising popularity of cruise vacations. 31.7 million passengers sailed in 2023, an increase of 7% from the 29.7 million that sailed in 2019.“The cruise industry is an important contributor to the global economy, generating billions of dollars in economic output and supporting millions of jobs,” said Kelly Craighead, president and CEO of CLIA. “As demand for cruising continues to grow, our member cruise lines are committed to preserving the integrity, cultural heritage and beauty of treasured destinations so they can be enjoyed by residents and visitors alike.”The contribution of cruise benefits multiple sectors, including transportation, aviation, food and beverage, lodging, manufacturing, technology, agriculture, travel agencies, and a robust supply chain.“The economic impact of the industry extends long after a cruise ends, as CLIA research shows that 60% of cruise passengers return to a destination they first visited on a cruise for a longer stay,” said Craighead.Highlights of CLIA’s 2023 Global Economic Impact Study can be viewed here. The full report, along with region specific studies for the United States, Europe and Canada will be posted on CLIA’s website in the coming month.As cruise continues to grow, so does the industry’s commitment to sustainable tourism and destination stewardship. Examples of the work being done by CLIA member lines to optimize cruise tourism in the destinations they visit are featured in CLIA’s new Guiding Principles for Responsible Tourism. The publication identifies the Sustainable Development Goals to which the industry is contributing and offers a framework for ongoing cooperation and joint activities between the cruise sector, ports, and destinations to help preserve the integrity, cultural heritage, and beauty of the world’s most treasured destinations for generations to come. 13 October, 2024
CLIA’s Cruise Investment Plan for Europe, presented at SMM 2024 in Hamburg in September 2024
CLIA also hosted a panel discussion on the European Cruise Investment Plan which we commissioned earlier this year from DNV and Ricardo.This study aims to provide the knowledge base for the investments that will be needed to decarbonize the cruise sector in Europe. The study is assessing the current and near-term decarbonization technologies, mapping cruise vessel operations, and assessing the scalability and investment requirements for the cruise industry to meet the Fit for 55 regulatory obligations and achieve the objective of net zero emissions by 2050.The session was introduced with a presentation by Tim Scarbrough, Ricardo, outlining the preliminary findings of the study.The presentation was followed by a discussion moderated by Julie Green, CLIA’s Deputy Director General in Europe, to explore some of these initial findings with expert panelists: Tom Strang, Chair of CLIA Sustainability Advisory Committee, Senior Vice President, Maritime Affairs, Carnival, Mathieu Petiteau, Newbuilding Director and R&D, Ponant, Moises Blanco Rios, Policy Officer in DG RTS, European Commission – Clean Transport Transitions, Gijs Streppel, Programme Manager Sustainability, Meyer Werft, and Christian Allgeier, Head of BMDV Working Group on Alternative Marine Propulsion Systems.Panelists discussed the key challenge faced by the growing demand across maritime for access to new alternative fuels – and emphasized the need for more production as well as the introduction of port infrastructure for bunkering of these fuels. CLIA’s Cruise Investment Plan for Europe provides an analysis of the geographic distribution of fuel bunkering, which will be important for planning bunkering infrastructure for future fuel.The discussion also covered the progress being made towards the introduction of zero emission vessels and the audience heard perspectives from cruise lines, shipyards and government representatives on how they are approaching this challenge and aiming to achieve this ambition.Finally, panellists also discussed funding opportunities and how operators can access funds in support of innovation projects that will help drive the maritime transition. 20 September, 2024