Alfredo Serrano

Alfredo Serrano is National Director, Spain. Alfredo Serrano leads public affairs and strategic engagement with ministries, regional and local administrations and national stakeholders, as well as the direct relationship with the CLIA partners and members in Spain. Alfredo held the position of Managing Director at the Spanish cruise line Iberojet Cruceros, a division of the Iberostar Group. In 2007 Carnival Corporation & PLC acquired Iberojet and rebranded it to Iberocruceros, where Alfredo remained as the Managing Director. He was responsible for launching the company as a key player in the Spanish travel market by diversifying its customer base and establishing a presence in South America. Alfredo obtained the degree of Industrial Engineering from the Polytechnic University of Madrid and holds an MBA from INSEAD (Fontainebleau, France).