We Are Cruise
The Cruise Lines International Association (CLIA) launched the #WeAreCruise campaign to highlight the extensive network of individuals and businesses that constitute the global cruise industry. This initiative emphasizes the industry's significant economic contributions and the personal stories of those whose livelihoods are intertwined with cruising.
Why Cruise
Cruise is the best way to see the world—and there are three main reasons why
Cruise is Accessible
Cruise is Responsible
Cruise is Experiential
Every day, across the world, thousands of crewmembers, staff, and shoreside employees are making cruise vacations the best way to see the world
WeAREcruise
Accessibility
Speaks to the value and diversity in product, the places, and the people who can and want to cruise, there really is a cruise for everyone. It’s also one of the most accessible ways to travel. In fact, more than 80% of travelers who have mobility challenges have told us that cruise travel is the only option for them.
- The range of price points appeals to a variety of travelers.
- There are few other travel options that support multi-generational travel in the ways cruise does.
- There are cruise experiences onboard and shoreside that appeal to diversity in all its forms.
Responsibility
Speaks to the responsible practices of cruise lines, from health and safety to environmental technologies and practices, to responsible, managed growth, to workforce development and the opportunities that cruise offers its diverse workforce (many of whom have built careers from entry level positions and are now officers on board or leaders at the management and executive level with cruise lines. And then, adding to that is the economic contribution that cruise provides communities.
- In a typical year, cruise benefits the global economy (driven by how cruise supports local communities) to the tune of $154 billion in total economic impact and 1.2 million jobs
- And because most of what cruise ships buy, food and resources are locally sourced. Which means about 70% of the economic impact of cruise goes to local communities.
- The cruise industry is fast-becoming one of the best ways to travel responsibly, with environmental technologies and practices, that are more respectful and caring of the environment than other options on land in many respects.
- Cruise tourism is managed tourism.
- We work with destinations to manage traffic flows and educate cruise passengers to be culturally sensitive.
Experiential
Speaks to the experience that cruise provides people. There is a huge value factor with cruise travel and another value is in the experience that cruise provides.
Cruise connects multiple generations because it caters to the diverse needs and interests of travelers. Cruise brings people with different interests together on one trip.
Cruise offers more choices in activities and experiences, plus the ability to explore more destinations in a single trip than any other type of holiday.
- More than 60% of travelers who first visit a location by cruise return for a longer, land-based holiday – extending that experience further.
- Cruise travel also allows for personal growth and a greater understanding of the world – by introducing people to destinations in ways that create greater cultural appreciation and better environmental awareness.
- Many people tell us that a cruise experience is also essential to their lives and livelihoods, and to local and national economies.
Cruise is Essential
- It’s essential to lives and livelihoods and local and national economies.
- It creates unique and expansive opportunities to create better lives for themselves and their families. You can see this on our ships and in the destinations we visit.
- It’s essential to the health of communities, of people, and relationships.
- And cruise connects people in ways that create greater understanding and appreciation for each other’s cultures, as well as better awareness of the environment, not only in destinations around the world, but along the way to those destinations.
