Samuel Maubanc

As director general for CLIA in Europe, Samuel Maubanc is responsible for driving advocacy efforts on behalf of CLIA-member cruise lines operating in Europe and championing policies that support the sector’s energy transition in pursuit of net-zero emissions by 2050, as well as the cruise industry’s engagement with ports and destinations that prioritize, support and promote responsible growth.

In addition to his prior experience leading an industry trade association, Maubanc has nearly two decades of experience in EU policy and public affairs, with a focus on decarbonization ambitions driven by increasing the availability of competitively priced sustainable fuels, and security of supply channels in the transportation sector. 

Prior to joining CLIA in November 2024, Maubanc was head of EU Affairs and general manager for Neste, a leading producer  of renewable fuels and circular  solutions. During his tenure with Neste, he was an influential voice in policy conversations regarding sustainable energy pathways and related issues. Notably, he was at the center of advocacy discussions for all relevant pieces of EU legislation and regulations, which included the revision of the EU Renewable Energy Directive and the newly created EU SAF mandate under ReFUEL EU Aviation. Prior to Neste, Maubanc was general manager for Liquid Gas Europe, a nonprofit association representing the liquid gas industry in Brussels. He holds an Executive master’s degree in management from the Brussels Solvay Business School, and a master’s degree in European Studies from the University of Aalborg, Denmark.