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Membership Levels for Travel Agencies

CLIA offers two levels for travel agencies. Select the level that best matches your agency's needs.

  • Premier Agency Membership Benefits (by invitation only; designed for agencies with 500 or more agents)

    • 1. A $50 dues discount for every affiliated agent who joins CLIA as a 2020 Individual Agent Member (IAM) without limit. Your agents will pay annual dues of $69 instead of $119. On average, a Premier Agency Member saves its agents, collectively, $50,000 in annual dues with this benefit.
    • 2. Four complimentary CLIA online courses carrying certification credits for every affiliated agent who joins CLIA as a 2020 Individual Agent Member (a $354 value per agent). Certain exclusions apply. On average, a Premier Agency Member’s agent, collectively, redeem $58,000-worth of complimentary courses with this benefit.
    • 3. Two CLIA webinars exclusively for your affiliated agents: one instructional webinar on how to benefit most from CLIA membership, and one practical webinar on a subject specific to your agents’ needs, as requested by you.

      Past practical webinar titles include: ‘Effectively Promoting Group Cruises on Social Media’; ‘How to Build Effective Relationships via Email & Messaging’; and ‘Closing Cruise Sales — How to Convert Prospects into Clients’.
    • 4. Two seats on the CLIA Strategic Trade Advisory and Review Board (STARBoard) working in conjunction with the CLIA Trade Relations Committee (TRC), comprised of CLIA Cruise Line trade sales and marketing leaders, on matters important to travel agencies and agents.

      The STARBoard is a steering committee that receives updates from CLIA on all membership and professional development matters; sets its own agenda; determines its own priorities; provides guidance, oversight and support of progress; and creates task forces as it deems appropriate. CLIA serves as facilitator for the STARBoard in providing the platform, scheduling, PowerPoint creation, and research and business analytics.
    • 5. Two invitations to the exclusive CLIA Premier Summit — May 12, 2020 in Vancouver, BC — a unique, in-person meeting between the most prominent and influential travel retailers in North America, CLIA senior leadership, and CLIA Cruise Line leaders.

      CLIA Premier Summit programs have included the latest cruise industry research; informative speakers; presentations relevant to your business; enjoyable networking opportunities; and lively, thought-provoking discussions.
    • 6. Consideration for a high-visibility participation opportunity in CLIA's annual conference, Cruise360, in an onstage role or other official capacity. Based on very limited availability and subject to Cruise360 Leadership approval.
    • 7. Official recognition of your status as a Premier Member at Cruise360.
    • 8. Official recognition of your status as a Premier Member on CLIA’s official website, cruising.org. Your logo will be displayed as a hyperlink for visitors who would like to learn more about your organization. CLIA’s website is the hub of cruise industry-related and professional development information for the nearly 43,000 agency owners and agents who are current CLIA members.
    • 9. Opportunity to have the VP of Membership and Trade Relations, Charles Sylvia, or Senior Director of Professional Development and Membership, Stephani McDow, speak at your annual conference on a cruise industry-related topic; moderate a panel; serve as general session ‘Voice of God’ announcer (applies to Charles Sylvia only); or host an awards ceremony or other special event. The CLIA leader’s travel and expenses will be furnished by CLIA, within reason, subject to approval. This benefit applies to events comprising a minimum of 200 agents and is based on limited availability.
    • 10. An official CLIA Professional Development team member to facilitate agent training sessions carrying certification credits for one annual conference or equivalent agency event. This benefit includes trainer's time and training materials. Trainer travel and expenses must be furnished by the agency. (When scheduling CLIA training in your event program, please group the sessions as closely as possible to allow for trainer out-of-office of three days or less. We appreciate your consideration in this respect.)
    • 11. A dedicated CLIA contact for your employee who administers your CLIA membership, along with a direct number. No need to call the main number.
    • 12. Complimentary 2020 Individual Agent Memberships for members of your management team (up to five, based on your organization size). Each IAM comes with the 2020 CLIA EMBARC ID and access to more than $3,000 in bonus commission coupons.
    • 13. Exclusive rights to the CLIA Premier Membership Marketing Kit, comprised of the following: CLIA web banners/logos; ‘2020 CLIA Premier Member logo’ for your website and/or intranet; ‘Why Join CLIA’ flyer for your conferences and events; and, intranet copy and key messages regarding CLIA membership. These materials will assist you in promoting your agency's elite status as one of the most influential and prominent travel retailers in North America.
    • 14. A custom ‘Premier MVP Report’ detailing the value and performance of your Premier Agency Membership in the prior membership year. In this report, you will gain insight into: how many of your affiliated agents joined CLIA as Individual Agent Members; how many are CLIA-certified; how many are working toward their first certification; what are the CLIA courses and trainings most popular among your agents; and much more.

      The Premier MVP Report provides valuable external visibility into who among your agents are most committed to their professional development and career success. Key learnings from your Premier MVP Report contribute to effectively working with CLIA to prevent attrition; increase activation; and stimulate increased cruise sales productivity within consortia, franchises, hosts, and wholly owned multilocation agencies.

  • Travel Agency Membership Benefits:

    • Unique booking credentials—the CLIA Industry ID Number—recognized by CLIA Cruise Lines and Executive Partners.
    • One (1) complimentary CLIA Individual Agent Membership (IAM) for the agency principal or designee—a $115 value which includes the CLIA EMBARC ID.
    • Access for your agents to enroll as CLIA Individual Agent Members (IAMs). 
    • Complimentary listing for your agency on our online Agent Finder (more than 11,000 unique consumer visits every month).
    • Complimentary listing of your CLIA-affiliated agents under your agency name in Agent Finder.
    • Access to a variety of professional development and training courses.
    • Certification and certificate opportunities for you and your agents.
    • Bonus commissions and personal travel discounts from CLIA Cruise Lines and Executive Partners.
    • Rights to use the CLIA Member logo within your agency’s marketing communications.
    • Official CLIA Travel Agency Membership certificate, frameable and displayable.
    • Official CLIA Travel Agency Member window decal.
    • Preferred rates and priority registration for Cruise360 and professional development training.
    • Annual dues: $399