Virtual Courses

Successful businesses know a marketing plan is an absolute essential. This virtual course will help you to identify the essential components of a successful, yet simple, marketing plan and teach you how to:

• Identify your target audience
• Develop marketing goals
• Determine the strategies and tactics needed to achieve your goals

Level: Novice to Intermediate. For agents who need to develop or update their marketing plan and strategy.

This virtual course is the first of four 2021 virtual courses focused on marketing

Marketing is (not) expensive! One of the biggest challenges travel agents face is marketing their cruise business with limited financial resources. During this course, you will learn how to:

• Implement basic marketing strategies
• Refresh and update your current marketing
• Incorporate advanced marketing techniques into your strategy

Levels: All Levels. For agents who would like to improve or enhance their current marketing strategies on a limited budget.

This virtual course is the second of four 2021 virtual courses focused on marketing.

There are many aspects of marketing – from creating content to using imagery, videos, and other techniques. This course takes you through some proven techniques that can assist you in:

• Understanding inbound marketing for the cruise business
• Knowing the ins and outs of curating content
• Creating effective marketing pieces for social media, newsletters, and other platforms

Level: Intermediate to Advanced. For agents that are interested in creating, improving, or enhancing content for their cruise marketing efforts.

This virtual course is the third of four 2021 virtual courses focused on marketing.

Generating new cruise leads is one of the biggest challenges travel agents face daily. How can you generate new cruise leads? By using lead generation pages. This course teaches you more about this important marketing tool, including:

• Understanding technical terminology and jargon
• How to easily set up a lead generation page
• How to design a page and implement across all online media platforms

Level: Advanced. For agents who are tech savvy and are looking to implement another platform to generate cruise sales leads. Suggested Pre-Requisite Course: Marketing 201.

This virtual course is the last of four 2021 virtual courses focused on marketing.