Michael Jones

Michael Jones

Senior Vice President – Supply Chain, Port Services, Corporate Travel, Choice Air, Workplace Solutions
Royal Caribbean

Please describe your position and role in the cruise industry.

My title is Senior Vice President – Supply Chain, Port Services, Travel (Customer Air and Corporate Travel), and Workplace Solutions. As a shared service we support RCI, Celebrity, Azamara, Silverseas, TUI and Pullmantur. Within Supply Chain I oversee procurement and logistics for all aspects of the business including Marine Technical, IT, Hotel Operations, Food & Beverage and New Build.

How long have you been in the cruise industry and what other roles/positions have you held?

I have been in the cruise industry for 10 years. I started at Royal Caribbean Cruises Ltd in supply chain, but over the course of the 10 years, my position had continued to expand. Prior to RCCL, I worked for AT&T, Lucent and Alcatel-Lucent for 30 years in manufacturing. I was head of Supply Chain at Lucent and I was head of Manufacturing and Logistics at ALU. During those years I’ve lived in Chicago, Boston, Amsterdam, Murray Hill(NJ) and Paris.

What do you believe is the most significant advancement in the cruise industry – specifically in your area of expertise?

There are several significant advancements in technology that have helped the industry. The biggest recent change for our Terminal Check-in and departure process is the ability to move people more rapidly with the use of facial recognition. Additionally, we have improved our security processes via faster scanning machines and more thorough screening. You can experience the improved throughput times at Terminal 25 in Port Everglades and Terminal A in Miami.

Looking forward, what are some predictions for the future in your sector of the cruise industry?

The continued growth of new ship capacity will require new destinations and improved experiences in both new and legacy ports of call. We will also see increased development of private destinations. As capacity grows, there will be a challenge of keeping the legacy ships relevant.

What is the biggest challenge in the cruise industry as it relates to your sector and how would you address it?

As I have referenced already, one of the biggest challenges as it relates to supply chain, is keeping the older ships relevant. We need to make sure that they are efficiently revitalized. With technology constantly changing, we must keep the hardware up to speed with the latest and greatest. Older ships need to continue to give customers the same outstanding experience as our new builds.

What is something you are looking forward to with regards to the new CLIA Executive Partner community – Hotel Operations Food and Beverage?

The Hotel Operations, Food & Beverage community is a great opportunity for suppliers to have an entrance into the cruise sector as well as legacy suppliers to continue their relationships. With global supply chain challenges, it will be great to have a community that reach into regions outside of North America.