Virtual Courses

CLIA Virtual Courses

CLIA Virtual Courses are presented by a CLIA trainer during the specified one-hour period. Attendees can log in and participate from the comfort of their home or office, providing the benefit of a live training session, with the convenience of a virtual event. Eligible for CLIA credit toward the certification of your choice.

CLIA Virtual Courses

Marketing 101: Developing Your Marketing Strategy


February 10, 2021 3 PM – 4 PM ET

Successful businesses know a marketing plan is an absolute essential. This virtual course will help you to identify the essential components of a successful, yet simple, marketing plan and teach you how to:

  • Identify your target audience
  • Develop marketing goals
  • Determine the strategies and tactics needed to achieve your goals

Level: Novice to Intermediate. For agents who need to develop or update their marketing plan and strategy.

This virtual course is the first of four 2021 virtual courses focused on marketing

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CLIA Virtual Courses

Marketing 102: Marketing Your Cruise Business on a Budget


April 14, 2021 3 PM – 4 PM ET

Marketing is (not) expensive! One of the biggest challenges travel agents face is marketing their cruise business with limited financial resources. During this course, you will learn how to:

  • Implement basic marketing strategies
  • Refresh and update your current marketing
  • Incorporate advanced marketing techniques into your strategy

Levels: All Levels. For agents who would like to improve or enhance their current marketing strategies on a limited budget.

This virtual course is the second of four 2021 virtual courses focused on marketing.

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CLIA Virtual Courses

Marketing 201: Implementing Effective Cruise Marketing


May 12, 2021 3 PM – 4 PM ET

There are many aspects of marketing – from creating content to using imagery, videos, and other techniques. This course takes you through some proven techniques that can assist you in:

  • Understanding inbound marketing for the cruise business
  • Knowing the ins and outs of curating content
  • Creating effective marketing pieces for social media, newsletters, and other platforms

Level: Intermediate to Advanced. For agents that are interested in creating, improving, or enhancing content for their cruise marketing efforts.

This virtual course is the third of four 2021 virtual courses focused on marketing.

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CLIA Virtual Courses

Marketing 301: Cruise Lead Generation - Using Lead Generation Pages


June 9, 2021 3 PM – 4 PM ET

Generating new cruise leads is one of the biggest challenges travel agents face daily. How can you generate new cruise leads? By using lead generation pages. This course teaches you more about this important marketing tool, including:

  • Understanding technical terminology and jargon
  • How to easily set up a lead generation page
  • How to design a page and implement across all online media platforms

Level: Advanced. For agents who are tech savvy and are looking to implement another platform to generate cruise sales leads. Suggested Pre-Requisite Course: Marketing 201.

This virtual course is the last of four 2021 virtual courses focused on marketing.

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