CLIA announces Cruise Week dates and activities

We are deeply saddened by the passing of Her Majesty Queen Elizabeth II. She was a wonderful ambassador for cruise and our thoughts are with her family at this time. In observance of the period of national mourning and the official state funeral, we feel it is appropriate to postpone Cruise Week activity by one week, with the new dates of the campaign being Friday 23 September to Sunday 2 October. Full details of the updated schedule will be shared and available online in the coming days.

We thank you for your understanding.

CLIA announces Cruise Week dates and activities

CLIA has confirmed this year’s Cruise Week will take place from September 16-25. The annual event will see a host of trade-friendly cruise initiatives and updates made available for agents.

CLIA is calling on agents to ‘Get Onboard’, by giving a keen focus on cruise during the week, so they can benefit from the wider PR activity being undertaken. The ‘Get Onboard’ theme also extends to holidaymakers, with the week showcasing the many reasons people choose to take a cruise holiday. Specific trade activity includes:

• A host of marketing and social media activities, with shareable content and a particular focus on cruise destinations. A countdown will shortly begin online to help agents achieve maximum exposure
• From its Trade Working Groups, CLIA will share sales tips from cruise line executives to support travel agents looking to increase their sales
• A number of special Cruise Week webinars
• Exclusive cruise line deals and incentives for the trade, to be published in the membership area of the CLIA website
• A special Cruise Week page on CLIA’s website, offering a practical checklist of the ways in which agents can capitalise on the week and their CLIA membership, as well as download assets
• Agents are being encouraged to use social media, marketing, their own events and PR to help amplify the messages shared during Cruise Week

Further details on all activities will be announced shortly.

Andy Harmer, CLIA managing director for UK & Ireland, said: “We’re very excited this year’s Cruise Week is on the horizon, and are eagerly counting down to the raft of trade initiatives we’ll be putting in place. We’re encouraging all agents to stay tuned via social media and our other communications platforms.

“There is so much positivity and enthusiasm in the industry, and Cruise Week is timed perfectly to help generate even more customer interest, engagement and enquiries.”

For information, visit cruising.org

To join the conversation, use the hashtags #CLIACruiseWeek and #LoveCruise