Cruise Lines International Association (CLIA) Releases 2017 State of the Cruise Industry Outlook and Cruise Travel Trends Forecast

Dec 15, 2016

Cruise Lines International Association (CLIA) has released the 2017 State of the Cruise Industry Outlook, detailing a steady pace of cruise travel interest and significant investment in the industry. CLIA, the world’s largest cruise industry trade association, is also predicting the top eight cruise travel trends that will have an impact on the industry in the coming year.

Increase in cruise travel is expected to continue throughout 2017, with an estimated 25.3 million passengers expected to sail in 2017, a strong surge from 15.8 million just 10 years prior (2007). More ships will set sail in 2017 as well. CLIA reports that cruise lines are scheduled to debut 26 new ocean, river and specialty ships in 2017 for a total investment of more than $6.8 billion in new vessels* From 2017-2026 the industry is expected to introduce a total of 97 new cruise ships totaling an estimated investment of $53 billion through 2026*.

“The cruise industry is responding to global demand and we are highly encouraged by both the short-term and long-term outlook,” said Cindy D’Aoust, president and CEO, CLIA.  “From technological advancements and deployment of new ships to new ports and destinations around the world, the industry continues to respond to desires of today’s travelers resulting in steady growth and strong economic impact around the world.”

Cruise industry expenditures generated $117 billion in total output worldwide, supporting 956,597 full-time equivalent employees who earned $38 billion in income in 2015.

As part of the 2017 State of the Cruise Industry Outlook, CLIA has forecasted the top eight cruise travel trends that will have the most impact on the cruise industry this year.

  1. New Generation Takes to the Water – A recent study found that younger generations—including Millennials and Generation X — will embrace cruise travel more than ever before, rating it as better than land-based vacations, all-inclusive resorts, tours, vacation house rentals, or camping.
  2. Travel Agent Use Increases – According to the American Express Spending & Saving Tracker, consumer use of a travel agent increased nearly eighty percent from 2015 to 2016. Supporting this, CLIA is forecasting that travel agents will continue to be the matchmakers between travelers and cruise lines in 2017. Today, there are more than 25,000 CLIA-member travel agents globally compared to 12,000 in 2010. CLIA also found that cruisers report high levels of satisfaction with their travel experience when assisted by an agent.
  3. River Cruise Demand Increases – River cruises offer travelers a unique and intimate travel experience. Due to demand, CLIA cruise line Members currently deploy 184 river cruise ships with 13 new river cruise ships on order for 2017, an increase of about 7 percent.
  4. More Private Islands on Cruise Itineraries – As more cruise lines introduce private island destinations, travellers are responding and booking these itineraries. In 2017, cruise lines offer ports on a total of seven private islands.
  5. New Cruisers Will Take to the Sea – Interest in ocean cruising is projected to remain strong in 2017. When asked what kind of vacations might be of interest in the next three years nearly half (48 percent) of non-cruisers expressed interest in taking an ocean cruise while a striking 85 percent of cruisers also expressed interest.
  6. Drivable Port Locations in Favor – The cruise industry offers a variety of small and large market port location options across the United States and internationally. Citing the advantages of a myriad of locations seven out of ten (69 percent) non-cruisers believe the greatest benefit is cost savings and three quarters (74 percent) of cruisers like the convenience of driving to a cruise ship.
  7. Lure of Celeb Chefs – Cruise travelers are embracing specialty dining and will continue to consider cruise dining experiences based upon celebrity chefs. This year, several cruise lines feature restaurants and dishes created by famous chefs including Guy Fieri, Nobuyuki “Nobu” Matsuhisa and Geoffrey Zakarian. 
  8. Demand for Expedition Cruises – According to the Adventure Travel Trade Association, adventure travel is growing at a record pace and CLIA is reporting that cruise expeditions are seeing the impact. In fact, itineraries for Antarctica regularly sell out. 

For more information on CLIA’s 2017 State of the Cruise Industry Outlook, please visit http://cruising.org/about-the-industry/research/2017-state-of-the-industry/ .

About Cruise Lines International Association (CLIA) – One Industry, One Voice

Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community. The association has 15 offices globally with representation in North and South America, Europe, Asia and Australasia. CLIA supports policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment for the more than 24 million passengers who cruise annually and is dedicated to promote the cruise travel experience. Members are comprised of the world's most prestigious ocean, river and specialty cruise lines; a highly trained and certified travel agent community; and cruise line suppliers and partners, including ports & destinations, ship development, suppliers and business services. The organization’s mission is to be the unified global organization that helps its members succeed by advocating, educating and promoting for the common interests of the cruise community. For more information, visit www.cruising.org or follow Cruise Lines International Association on CLIA Facebook and Twitter pages.

Research Sources

  • 2017 Forecast based upon historical relationship between yearly capacity increase and yearly passenger increase
  • J.D. Power 2016 CLIA Consumer Study
  • Third Travel Agent Cruise Industry Outlook Report of 2016
  • CLIA Cruise Sentiment Survey, Fall 2016
  • Adventure Travel Trade Association
  • American Express Spending & Saving Tracker

* This represents the entire cruise industry, not only CLIA cruise line Members

Studies, reports and methodology available at cruising.org

Press Contacts

Travel Industry & Marketing

Sarah Kennedy – Manager, Public Relations & Marketing
Tel: 202-759-9313 | Cell: 703-628-7389 
skennedy@cruising.org 

Industry Policies/Regulatory & Legislative Issues

Christina Perez – Manager, Public Affairs
Tel: 202-759-9326
cperez@cruising.org