Training By Request
CLIA offers an impressive portfolio of 22 three hour and eight 90 minute training seminars given at major cruise and travel conferences. CLIA will also bring these programs to associations, consortia and agency groups by request for groups of 50 or more.
*Subject to instructor availability
More About Group TrainingAgents are not required to be enrolled in the Cruise Counsellor Certification program to attend these seminars.
Request Group TrainingFor more information on CLIA's training program and to make a request for Group Training, please click here (PDF).
Mini ModulesThese are highlighted 90-minute versions of select CLIA seminars. Each seminar below provides 10 credits toward CLIA's ACC and MCC C ertification requirements.
- Better Listening Skills for Better Business
- Building Client Loyalty (see Psychology of Selling)
- Clever Ways to Close the Sale
- Professional Selling Skills (see Principles of Professional Selling)
- Relationship Management (see Customer Relations Management: Made Easy)
- Selling Sucessfully Across Cultures
- Special Interest Marketing (see Niche Markets)
- Understanding Groups (see Group Sales Made Easy)
Building a Smart Business Plan
At the core of any successful business is a well thought-out business plan. In this seminar you'll find out which are the key ingredients that will make your business powerful and persuasive. Among the topics covered: Which supporting documents you'll need; what elements should go into your financial statement; and criteria for selecting the consortium, chain or similar organization that's right for you.
Choosing Champions: How to Find, Train, Motivate and Keep Your Employees
Designed for agency owners and managers as well as front line sales people, this seminar shows how to survive and thrive in today's challenging employment market. You'll learn the best ways to get, train and keep new employees, as well as how to reward staff to keep them happy and productive.
Creating a Cruise Marketing Plan
Successful businesses know a marketing plan is an absolute essential. This seminar will show you how all the pieces fit into the marketing puzzle while identifying the essential components in a successful yet simple marketing plan and how to apply them.
Cruise Vacations... An Introduction
This seminar is a comprehensive overview of the tools required to successfully sell cruise products, identify motives, apply strategies introduced to increase cruise sales, match clients with the right cruise product, and apply "insider" secrets to selling the cruise experience.
Cruising... Knowing the World You Sell
This seminar will enable the participant to master cruise related geography from a travel sales perspective. This is a highly participatory workshop, with all major cruise areas reviewed and extensive application of the information presented.
Cruising: The Ultimate Incentive
Incentive travel is one of the fastest growing segments in the industry. What makes it different from other types of group travel? Who are the buyers? What do they expect from their cruise experience? In this program you'll learn the fundamentals of incentive travel and gain an understanding of the strategies and techniques you need to succeed.
Customer Relations Management: Made Easy
What's the hottest topic in travel these days? It's CRM, or Customer Relationship Management. In this seminar you'll learn dozens of strategies -- technological and otherwise -- to help you understand and profit from your customers, as well as reinforce the whole relationship you have with them.
Delivering Great Customer Service
Great service is the cornerstone of success for any retail business. But providing it is a challenge in today's fast-pace, high-expectation travel marketplace. In this seminar, you'll explore the five emotional factors that drive your clients' service needs, the ten standards of excellence that the best service-providers follow and the leading technologies that can support and enhance your ability to provide superior service.
Direct Mail That Sells
During this seminar, participants will learn how to apply basic writing principles, write copy that sells and create a profitable direct mail campaign. Subjects covered: the six steps to writing anything, the 7 "C"s of powerful writing, getting the reader's attention, setting up a database, when and what to mail and how to track and measure your mailings.
Effective Presentation Skills
Upon completion of this seminar, the participant will be able to deliver all types of presentations with professionalism and confidence. Topics to be covered: overcoming stage fright, audience analysis, creating the presentation, voice gestures and posture to link with the audience, overcoming problems and disruptions, and achieving audience commitments.
Getting Connected: A Primer on Social Media Networking
Facebook, LinkedIn, Twitter. Not too long ago, these names would have been meaningless to you. Today they represent a fresh, significant way to communicate, network and sell. In this seminar you’ll explore the strengths and weaknesses of each major social networking site, become familiar with the “etiquette” of social media and explore the seemingly endless applications of social media to the travel marketplace.
Group Sales Made Easy
This program demonstrates how to develop group business as a profit center covering the following subjects: identifying groups and their characteristics, sources for lead development, marketing to groups, working with group leaders, analyzing group potential, pricing and promotional budgeting.
Local Public Relations Techniques: How to Maximize Your Agency's Visibility
Being a competent and respected travel agent is good, but being a well-known one -- the "expert" everyone comes to -- is even better. In this CLIA seminar, you'll learn how to become a "star" in the cruise selling business by increasing your visibility -- both personal and your agency's -- in today's competitive marketplace. And you'll discover dozens of low- or no-cost public relations techniques that will enhance your promotional strategies.
Managing Your Time Effectively
Learn to: Convert eight insights to streamline your service skills. Implement four systems to better prioritize your work. Utilize six strategies to overcome procrastination. In general, become more productive in all business and personal efforts.
Negotiating to Win
This seminar presents concepts that you can apply to almost any negotiating situation. Key topics include: establishing common goals, understanding competitive and collaborative negotiations, defining strategies and breaking an impasse.
Power Selling Techniques
This seminar focuses on methods to boost cruise sales. Implement the "forgotten" steps of sales that can have a huge effect on your closure rate, apply super skills that can make your job easier and produce remarkable results, and become a superstar salesperson.
Principles of Professional Selling
Geared towards the frontline Counsellor who has experience, but wants to sharpen sales skills. This seminar will enable participants to: qualify a client and identify motives; recommend cruises with confidence; effectively dispel any concerns that prospective passengers may have; and apply these techniques toward closing more cruise sales.
Psychology of Selling
This program will show you how to read your customers and sell from their perspective. Participants learn how to uncover hidden client needs, apply quality service, reinforce client loyalty and customize their sales techniques to different types of cruisers. You will learn the ten fundamentals to building and maintaining client loyalty in today's world.
Selling to Special Interests/Niche Markets
Most of us know how to sell to that mass-market client, but what about customers with highly specialized interests? Is there a place in cruising for them? In this interactive seminar you'll learn dozens of strategies to help you reach and satisfy niche clients. You'll see how both mainstream and specialized cruise products can satisfy their needs. And you'll explore the profile of six common niche client types and precisely what they want from a vacation travel experience.
Niche, small ship, special interest – no matter what label you use, this once-minor segment of the cruise industry has become a major success. In this seminar you’ll explore the remarkable diversity within specialty cruising, the precise kinds of clients who find this sort of travel appealing, the hot buttons they respond to and the kinds of destinations they prefer. Above all, you’ll learn practical and profitable ways to fully integrate specialty cruising into your existing sales and marketing efforts.
Who are You? An Exploration of Your Abilities, Skills and Strengths
Almost everyone has heard the old, wise saying "Know Thyself." But is this relevant to our modern world? Absolutely. Knowing your strengths, overcoming your weaknesses and applying the lessons you learn from self-discovery are essential to just not personal fulfillment but also your business success. In this unique seminar, we'll take you through a series of exercises that will assess your professional skills and provide insights on how to excel in all that you do.
40 Best Practices for Travel Agent Success
To create this seminar, we sifted through the hundreds of tactics, strategies and practices we recommend in all our CLIA seminars, videos and other training tools and selected what we feel are the 40 best ideas we’ve ever shared with you. Come find out what they are – and how to make them work for you.